In '100 Things Every Designer Needs to Know about People,' Susan Weinschenk unveils essential psychological principles that can enhance design effectiveness. With insights drawn from cognitive science, the book explores how people perceive, interact with, and make decisions about design. From the nuances of color perception to the importance of empathy in user experience, Weinschenk offers practical strategies for designers. Each principle is supported by fascinating research, making the content both informative and engaging. This enlightening guide equips designers to create more intuitive and user-friendly experiences, sparking curiosity about the intersection of psychology and design.
By Susan Weinschenk
Published: 2011
"Designing for people means understanding their behaviors, needs, and emotions, and using that knowledge to create meaningful experiences."
Provides information and examples to help designers create products, applications, Web sites, and print materials that match the way people think and feel.
Sophie Bakalar is a distinguished author and venture capitalist known for her adept storytelling and insightful exploration of contemporary issues. Her debut novel received critical acclaim for its nuanced portrayal of complex characters and societal dynamics. In addition to her literary achievements, Bakalar is a co-founder of a successful venture firm, where she leverages her keen understanding of market trends and innovation. Her essays and articles, often featured in prominent publications, reflect her deep engagement with cultural and technological shifts. Bakalar's multifaceted career bridges the worlds of literature and entrepreneurship, making her a unique voice in both fields.
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John Maeda is a designer, technologist, and thought leader known for his work at the intersection of technology, design, and leadership. A former president of the Rhode Island School of Design (RISD), Maeda has been a strong advocate for integrating art and design with technology to drive innovation. He is currently the Chief Technology Officer at Everbridge and has previously held leadership roles at Automattic (the parent company of WordPress) and KPCB, a venture capital firm. Maeda’s work explores the role of creativity in technology, and he is known for his insightful talks and books, including The Laws of Simplicity and Redesigning Leadership. He has been instrumental in promoting the idea of “design thinking” in business and has influenced a generation of designers and technologists to approach problem-solving with creativity. Maeda is also a prolific speaker, frequently sharing his ideas on the future of design and its role in shaping the modern world.
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“Designing for people means understanding their behaviors, needs, and emotions, and using that knowledge to create meaningful experiences.”
100 Things Every Designer Needs to Know about People
By Susan Weinschenk
Discover a world of knowledge through our extensive collection of book summaries.
Susan Weinschenk is a renowned author, speaker, and expert in psychology and design, known for her work in the fields of user experience and behavioral psychology. With a strong background in understanding human behavior, she has written several notable works including "100 Things Every Designer Needs to Know About People," "How to Get People to Do Stuff," and "Understanding 'What Makes Them Tick.'" Her writing style is accessible and engaging, often blending scientific research with practical applications, making complex concepts easy to understand for both professionals and lay readers. Susan's insights have influenced designers and marketers alike, and she continues to be a sought-after speaker and consultant in the industry.
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