In 'Confessions of the Pricing Man', Hermann Simon delves into the intricate world of pricing strategies that can make or break a business. With a lifetime of experience, Simon uncovers the psychological and economic factors that influence how consumers perceive value. He shares compelling anecdotes and practical insights, revealing how the right pricing can lead to unprecedented success. This book is not just about numbers; it's a fascinating exploration of the art and science behind pricing decisions. Whether you're a business leader or a curious reader, Simon's confessions will challenge your understanding of value and profit.
By Hermann Simon
Published: 2015
"Pricing is not just a number; it's a strategy that can shape the identity and success of a company."
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as a n entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.
Showing 8 of 25 similar books
Adam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.
Eric Weinstein is an accomplished American mathematician, economist, and writer, known for his influential work in the fields of geometric unity and economic theory. As the Managing Director of Thiel Capital, he has significantly impacted the financial and technological sectors. Weinstein is also renowned for his thought-provoking discussions on the podcast "The Portal," where he explores complex scientific and social issues. He has written extensively on a variety of topics, contributing to both academic and popular literature. His unique perspectives and interdisciplinary approach have earned him recognition as a leading intellectual voice of his generation.
Bernie Sanders is an American politician and U.S. Senator from Vermont, known for his progressive policies and his advocacy for economic equality. Sanders ran for the Democratic presidential nomination in 2016 and 2020, inspiring a movement with his calls for Medicare for All, free college tuition, and a $15 minimum wage. He identifies as a democratic socialist and has been a long-standing advocate for labor rights, environmental justice, and social welfare programs. Sanders’ candidacy energized a new generation of activists and has had a lasting influence on the direction of the Democratic Party. His focus on income inequality and social justice continues to shape political discourse in the U.S.
Brendon Burchard is a high-performance coach, motivational speaker, and bestselling author, best known for his books High Performance Habits and The Motivation Manifesto. He helps individuals and organizations achieve peak performance through strategies focused on clarity, energy, and productivity. Brendon’s work emphasizes the importance of personal growth and developing habits that lead to sustained success. He has coached Fortune 500 CEOs, Olympians, and other high-achieving individuals. Brendon is also the founder of the High Performance Academy, where he trains people to lead more impactful and successful lives.
Arianna Huffington is the founder of The Huffington Post and Thrive Global, a company focused on wellness and productivity. She is a bestselling author and prominent speaker on the importance of sleep and managing stress. Arianna’s work emphasizes the importance of balance between professional success and personal well-being. Her book The Sleep Revolution has inspired a global movement to prioritize rest. She is considered one of the most influential women in media and business.
Ben Horowitz is a prominent American entrepreneur, investor, and author, best known for co-founding the venture capital firm Andreessen Horowitz. He made significant contributions to the tech industry through his leadership roles at Netscape and as co-founder of the software company Opsware, which was later acquired by Hewlett-Packard. Horowitz is celebrated for his insightful business book, "The Hard Thing About Hard Things," which provides candid advice on the challenges of entrepreneurship. His follow-up book, "What You Do Is Who You Are," explores the importance of company culture in business success. Horowitz's works are highly regarded for their practical wisdom and have influenced countless leaders in the tech and business communities.
Brian Tracy is a renowned Canadian-American motivational speaker, self-development author, and business consultant. He has written over 70 books, including bestsellers like "Eat That Frog!" and "The Psychology of Achievement," which have been translated into dozens of languages. Tracy's work primarily focuses on personal success, leadership, time management, and sales strategies. He has also delivered over 5,000 speeches and seminars around the world, inspiring millions to improve their lives and careers. His practical advice and actionable insights have cemented his reputation as a leading authority in personal and professional development.
Alexis Ohanian is an American entrepreneur, investor, and co-founder of Reddit, one of the world’s most popular social news and discussion platforms. Ohanian is also a prominent advocate for open internet and net neutrality, and he has invested in numerous startups through his venture capital firm, Initialized Capital. In addition to his work in tech, Ohanian is involved in philanthropy, supporting causes related to women’s rights, education, and social justice. He is married to tennis star Serena Williams, and together they advocate for gender equality and inclusive leadership. Ohanian’s influence in the tech world and his commitment to social impact have made him a respected figure in both business and activism.
Showing 8 of 14 related collections
“Pricing is not just a number; it's a strategy that can shape the identity and success of a company.”
Confessions of the Pricing Man
By Hermann Simon
Discover a world of knowledge through our extensive collection of book summaries.
Hermann Simon is a renowned German author, economist, and management consultant, best known for his influential works on marketing and business strategies. His notable books include "Confessions of the Pricing Man," which offers insights into the psychology of pricing, and "Hidden Champions," where he explores the success of small to medium-sized enterprises. Simon is recognized for his analytical writing style, combining empirical research with practical advice, making complex concepts accessible to readers. As a thought leader in the fields of strategy and marketing, he has contributed extensively to the understanding of competitive advantages in business.
Key information about the book.
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "Business Adventures," renowned author John Brooks takes readers on a captivating journey through twelve compelling tales of corporate triumphs and failures. These real-world stories illuminate the timeless lessons of business, from the stock market collapse of 1962 to the explosive rise of Xerox. Each narrative is densely packed with intrigue, showcasing the human elements that drive decisions and shape outcomes in the corporate world. With sharp insights and humor, Brooks reveals the unpredictable nature of business that still resonates today. Prepare to be fascinated by the compelling drama that unfolds in the boardrooms and backrooms where fortunes are made and lost.
In "The Thank You Economy," Gary Vaynerchuk explores the transformative power of gratitude in the age of social media. He argues that businesses thriving today are those that prioritize genuine connections and heartfelt appreciation for their customers. Through vivid anecdotes and real-world examples, Vaynerchuk stresses the importance of listening and engaging authentically with consumers. As technology reshapes customer expectations, the book reveals how a culture of gratitude can drive loyalty and success. Dive in to discover how to harness the power of thankfulness to elevate your brand in an increasingly connected world!
In "Hooked: How to Build Habit-Forming Products," Nir Eyal unravels the psychological principles behind why some products captivate users while others fade into oblivion. Through the engaging “Hook Model,” he outlines a four-step process—trigger, action, variable reward, and investment—that drives user engagement. Packed with real-world examples and compelling insights, Eyal illustrates how successful companies design their offerings to create habits that keep customers coming back. As you dive into the book, you’ll uncover the ethical implications of these practices and consider how they shape our daily lives. Are you ready to discover the secrets behind the products that hold your attention and transform your behavior?
In 'Anna Karenina', Leo Tolstoy crafts a sweeping tale of love, betrayal, and the quest for happiness amidst the constraints of society. The story revolves around Anna, a beautiful married woman, who embarks on a passionate affair with the charmingCount Vronsky, challenging societal norms and her own moral compass. As their relationship unfolds, it sets off a chain reaction affecting everyone around them, illustrating the complexities of human relationships. Interwoven with Anna's plight are the lives of others, including the idealistic Levin, who struggles with his own search for meaning. This timeless classic explores the intersections of personal desires and social expectations, leaving readers questioning the true cost of love.
"Starting Strength" by Mark Rippetoe is a revolutionary guide that delves into the fundamentals of strength training. With a focus on barbell exercises, it emphasizes proper technique and the science behind effective lifting. This book not only teaches readers how to build muscle and enhance their physical capabilities but also boosts their confidence in the weight room. Discover why this methodology has transformed countless beginners into confident lifters. Prepare to explore the art and science of strength in a way that will change how you view fitness forever.
In 'Desert Solitaire', Edward Abbey takes readers on a spiritual journey through the vibrant and harsh landscapes of the American Southwest. As a seasonal park ranger, he muses on the profound beauty of nature, the fragility of ecosystems, and the forces of human encroachment. Abbey's poetic prose invites us to reflect on solitude, environmentalism, and the essence of freedom. Through vivid stories and philosophical insights, he challenges our perceptions of wilderness and civilization. Dare to explore the wild places within and outside yourself – this book will leave you questioning the very nature of progress.
In 'Confessions of an Advertising Man,' legendary ad executive David Ogilvy opens the curtain on the world of advertising with sharp wit and uncompromising honesty. He reveals the secrets behind his successful campaigns, offering timeless insights into creativity, consumer behavior, and market strategy. With anecdotes from his illustrious career, Ogilvy illustrates the art and science of persuasive communication. The book serves as both a memoir and a masterclass, enticing readers to rethink their understanding of advertising. Dive into his confessions and discover how he transformed the industry and why his principles remain relevant today.
In 'A History of Economic Theory', Jürg Niehans takes readers on a captivating journey through the evolution of economic thought. From ancient philosophies to contemporary paradigms, the book unravels how ideas have shaped economic practices across cultures and eras. With each chapter, Niehans reveals the intellectual battles and breakthroughs that have defined the discipline. Rich in historical context, this work challenges readers to consider the relevance of past theories in today's economy. Dive into this scholarly adventure and discover how the past continually influences our understanding of wealth and value.
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
