Creativity and the Brain Book Summary

'Creativity and the Brain' by Mario Tokoro and Ken Mogi delves into the intricate relationship between neuroscience and the creative process. The authors unveil how our brain's unique structures influence innovation and artistic expression. With captivating insights and practical techniques, they reveal how anyone can harness their brain’s potential for creativity. This exploration not only demystifies the creative mind but also inspires readers to unlock their own imaginative capabilities. Dive into this enlightening journey and uncover the secrets that fuel the world’s greatest ideas!

By Mario Tokoro, Ken Mogi

Published: 2007

"Creativity is not just a flicker of inspiration; it is the continuous interplay between the mind's curiosity and its ability to embrace the unknown."

Book Review of Creativity and the Brain

Creativity is a uniquely human ability highly prized and sought after, defining the excellence of individuals, corporations, and nations. In the modern era of global competition, the nurturing of creativity in oneself and others has become a major concern for the general public. Until recently, however, human creativity had been treated as a mysterious process of brain activity, since we had neither tools to measure precisely the brain activities nor the theories to analyze and synthesize creativity.The quick advancement of brain science these days ? thanks largely to the development of various measurement tools such as EEG, EMG, and fMRI and to new attitudes which view the brain as a system ? has enabled us to discuss creativity in the context of science.Written in an entertaining manner, the book is a modern primer on the science of creativity and would attract a wide audience ? from those already versed in cognitive or brain sciences to the layman from the street.

Similar books you might like →

Showing 8 of 30 similar books

Similar Book Recommendations →

Adam Grant's Book Recommendations

Adam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.

Business and LeadershipEducationSelf-Improvement

Barack Obama's Book Recommendations

Barack Obama is the 44th President of the United States, serving from 2009 to 2017. As the first African American president, Obama’s leadership marked a historic moment in American history. His administration focused on healthcare reform, economic recovery from the Great Recession, and environmental policies. He is best known for the Affordable Care Act, as well as his efforts to expand civil rights and restore diplomatic relations with Cuba. Since leaving office, Obama has continued to engage in public life through his foundation, focusing on leadership development, civic engagement, and global issues.

PoliticsMemoirs and BiographiesSuccess Stories and Life Lessons

Mark Manson's Book Recommendations

Mark Manson is a best-selling author and personal development expert known for his candid and no-nonsense approach to self-help. His most notable work, "The Subtle Art of Not Giving a F*ck," has sold millions of copies worldwide and has been translated into numerous languages, resonating with readers for its practical advice and irreverent tone. Manson followed up with another successful book, "Everything Is F*cked: A Book About Hope," which further cemented his reputation as a thought leader in modern existentialism. In addition to his books, he runs a popular blog that delves into topics ranging from happiness to personal growth. His work has not only transformed the self-help genre but also influenced a global audience seeking authentic and actionable guidance.

Self-ImprovementMindfulnessLife Advice

Jan Losert's Book Recommendations

Jan Losert is a visionary author and digital design expert, renowned for his contributions to the intersection of technology and creativity. His most significant work includes co-authoring "Design Systems Handbook," which has become a seminal guide for creating cohesive and efficient design frameworks. Losert's expertise extends to his role as a speaker and educator, where he passionately shares his insights on user experience and interface design. In addition to his literary achievements, he co-founded several successful startups, leveraging his deep understanding of design to drive innovation. His work continues to influence and inspire both emerging and established designers worldwide.

Creativity and InnovationTechnology and Future

Brendon Burchard's Book Recommendations

Brendon Burchard is a high-performance coach, motivational speaker, and bestselling author, best known for his books High Performance Habits and The Motivation Manifesto. He helps individuals and organizations achieve peak performance through strategies focused on clarity, energy, and productivity. Brendon’s work emphasizes the importance of personal growth and developing habits that lead to sustained success. He has coached Fortune 500 CEOs, Olympians, and other high-achieving individuals. Brendon is also the founder of the High Performance Academy, where he trains people to lead more impactful and successful lives.

Self-ImprovementSuccess Stories and Life LessonsProductivityBusiness and Leadership

David Blaine's Book Recommendations

David Blaine is an American illusionist, endurance artist, and magician, known for his daring and extreme stunts, such as being buried alive, encased in ice, and holding his breath underwater for a record-breaking amount of time. Blaine gained fame for his street magic performances, but his endurance feats have pushed the boundaries of what the human body can achieve. He has been widely recognized for his contributions to magic and illusion, combining elements of mysticism with physical and mental challenges. Blaine’s work has captivated audiences worldwide and has set new standards in the world of magic and performance art.

Media and Pop CultureCreativity and Innovation

Julie Zhuo's Book Recommendations

Julie Zhuo is a product design expert and author, best known for her work as the Vice President of Product Design at Facebook, where she played a key role in shaping the platform's user experience. Zhuo is also the author of the best-selling book The Making of a Manager, which offers insights into leadership and team management, especially for first-time managers. She is passionate about helping people navigate the complexities of leadership and product development. Since leaving Facebook, Zhuo has continued to focus on writing, advising, and mentoring leaders in the tech industry. Her expertise in design and management has made her a respected voice in Silicon Valley.

Business and LeadershipSuccess Stories and Life LessonsInspiring Reads

Alexis Ohanian's Book Recommendations

Alexis Ohanian is an American entrepreneur, investor, and co-founder of Reddit, one of the world’s most popular social news and discussion platforms. Ohanian is also a prominent advocate for open internet and net neutrality, and he has invested in numerous startups through his venture capital firm, Initialized Capital. In addition to his work in tech, Ohanian is involved in philanthropy, supporting causes related to women’s rights, education, and social justice. He is married to tennis star Serena Williams, and together they advocate for gender equality and inclusive leadership. Ohanian’s influence in the tech world and his commitment to social impact have made him a respected figure in both business and activism.

Business and LeadershipFounders PlaybookActivistWomen Who Lead

Showing 8 of 15 related collections

Creativity is not just a flicker of inspiration; it is the continuous interplay between the mind's curiosity and its ability to embrace the unknown.

Creativity and the Brain

By Mario Tokoro, Ken Mogi