In 'Ctrl Alt Delete', Mitch Joel explores the disruptive landscape of the digital age, challenging readers to rethink their approach to business and marketing. With engaging anecdotes and sharp insights, he reveals how technology reshapes our relationships and the economy. Joel emphasizes the necessity of adapting to change for survival in an increasingly connected world. This compelling narrative not only presents the realities of innovation but also serves as a call to action for entrepreneurs and businesses alike. Prepare to be inspired and ready to embrace the digital revolution!
By Mitch Joel
Published: 2015
"In a world where everything is connected, the power to redefine your narrative is at your fingertips."
The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory. So, what are you going to do about it? Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years. That's a very strong warning, but in his new book, CTRL ALT DELETE, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds. Along the way, Joel introduces his novel concept of "squiggle" which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm. In short, this is not a book about "change management" but rather a book about "changing both you AND your business model."
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“In a world where everything is connected, the power to redefine your narrative is at your fingertips.”
Ctrl Alt Delete
By Mitch Joel
Discover a world of knowledge through our extensive collection of book summaries.
Mitch Joel is a digital marketing expert, author, and speaker known for his insights into the evolving landscape of technology and consumer behavior. He is the author of the best-selling books 'Six Pixels of Separation' and 'Ctrl Alt Delete,' where he explores the impact of digital transformation on business and society. Mitch's writing style is engaging and accessible, appealing to both marketing professionals and general audiences. He is also a passionate advocate for the importance of human connections in a technology-driven world, sharing his expertise through conferences, podcasts, and his popular blog.
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