In 'Decisive', Chip and Dan Heath unveil the hidden traps that hinder our decision-making and offer a powerful framework to overcome them. They reveal how biases can distort our choices, compelling us to think more critically and creatively. Discover the four-step process — W.R.A.P. — designed to expand our options and pave the way for better outcomes. Through vivid anecdotes and research-backed insights, the authors encourage readers to embrace uncertainty and challenge conventional wisdom. This book is a must-read for anyone seeking clarity and confidence in their decisions.
By Chip Heath, Dan Heath
Published: 2013
"In decision-making, our emotions often cloud our judgment; it's not about what we feel, but how we can think creatively to unlock better choices."
Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better? In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course? Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.
Showing 8 of 29 similar books
Abi Tyas Tunggal is a distinguished author known for his impactful contributions to contemporary literature and digital content. He has garnered acclaim for his insightful storytelling and adept handling of complex themes, resonating with a diverse readership. Tunggal's work often explores the intersections of technology, society, and human experience, making him a prominent voice in modern narrative arts. Beyond his literary achievements, he is also recognized for his innovative use of digital platforms to engage with and expand his audience. Tunggal continues to influence the literary landscape with his thought-provoking and accessible writing.
Bill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.
Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.
Anthony Bourdain was an acclaimed chef, author, and television personality known for his deep exploration of global cuisine and culture. He gained widespread recognition with his 2000 bestseller "Kitchen Confidential: Adventures in the Culinary Underbelly," which offered an unvarnished look behind the scenes of the restaurant industry. Bourdain's literary talents extended to several other books, including "A Cook's Tour" and "Medium Raw," further cementing his status as a compelling storyteller. His groundbreaking TV shows such as "No Reservations" and "Parts Unknown" took viewers on culinary adventures around the world, earning him numerous awards, including multiple Emmy Awards. Bourdain's legacy endures as a pioneer who celebrated the richness of diverse cultures through food.
Cynthia Johnson is a celebrated author known for her poignant novels that explore themes of identity, resilience, and human connection. She gained critical acclaim with her debut novel, "Whispers in the Wind," which won the National Book Award for Fiction. Her subsequent works, including "Echoes of the Past" and "Fragments of Tomorrow," have been praised for their lyrical prose and deeply emotional narratives. Johnson's contributions extend beyond her writing, as she actively mentors emerging writers and advocates for literacy programs in underserved communities. With a career spanning over two decades, she has firmly established herself as a significant voice in contemporary literature.
Brendon Burchard is a high-performance coach, motivational speaker, and bestselling author, best known for his books High Performance Habits and The Motivation Manifesto. He helps individuals and organizations achieve peak performance through strategies focused on clarity, energy, and productivity. Brendon’s work emphasizes the importance of personal growth and developing habits that lead to sustained success. He has coached Fortune 500 CEOs, Olympians, and other high-achieving individuals. Brendon is also the founder of the High Performance Academy, where he trains people to lead more impactful and successful lives.
Ali Abdaal is a renowned productivity expert, author, and YouTuber known for his engaging content on personal development and effective study techniques. A former doctor, Abdaal transitioned from his medical career to focus on sharing insights through his popular YouTube channel, which has amassed millions of subscribers. He is the author of "YouTube for Doctors," where he explores the intersection of medicine and digital content creation. Abdaal's work is celebrated for its practical advice, blending scientific research with personal anecdotes to help individuals optimize their lives. His contributions have significantly influenced the productivity and self-improvement community, making him a respected voice in the field.
Jim Kwik is a renowned brain coach and founder of Kwik Learning, known for his expertise in memory improvement, brain performance, and accelerated learning. He is the author of the best-selling book "Limitless: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life," which has empowered countless individuals to optimize their cognitive abilities. Through his popular podcast, "Kwik Brain," and numerous speaking engagements, Kwik has inspired millions worldwide with practical strategies for mental enhancement. His work emphasizes the potential of lifelong learning and the power of self-belief. Kwik's contributions have significantly influenced both educational methodologies and personal development practices.
Showing 8 of 10 related collections
“In decision-making, our emotions often cloud our judgment; it's not about what we feel, but how we can think creatively to unlock better choices.”
Decisive
By Chip Heath, Dan Heath
Discover a world of knowledge through our extensive collection of book summaries.
Chip Heath is a renowned author, professor, and expert in the fields of business and psychology. He is best known for his collaborative works with his brother, Dan Heath, where they explore how ideas can be communicated effectively and made memorable. Their notable titles include "Made to Stick: Why Some Ideas Survive and Others Die," which emphasizes the principles of effective communication, and "Switch: How to Change Things When Change Is Hard," which examines the psychology behind personal and organizational change. Chip Heath’s writing is characterized by a blend of insightful research, engaging anecdotes, and practical advice, making complex concepts accessible to a broad audience. He is also a professor at Stanford Graduate School of Business, where he teaches courses on organization behavior and decision-making, further showcasing his commitment to applying behavioral science in real-world contexts.
Dan Heath is a renowned author, speaker, and consultant known for his insightful exploration of complex ideas in a clear and engaging manner. He is best known for co-authoring several influential books with his brother Chip Heath, including "Made to Stick: Why Some Ideas Survive and Others Die," which delves into the principles of effective communication, and "Switch: How to Change Things When Change is Hard," which provides a framework for understanding and implementing change. Their book "Decisive: How to Make Better Choices in Life and Work" further examines decision-making processes.
Dan Heath's writing style is characterized by a blend of research-driven insights and anecdotal evidence, making complex concepts accessible to a wide audience. His work often emphasizes practical strategies for personal and organizational improvement, drawing on behavioral science and psychology. In addition to his books, Heath is a sought-after speaker and has contributed to various publications, sharing his expertise on effective communication and problem-solving in both professional and personal contexts.
Key information about the book.
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
In 'The Subtle Art of Not Giving a F**k', Mark Manson challenges conventional self-help wisdom by advocating for embracing life's struggles rather than avoiding them. He argues that our obsession with positivity can lead to dissatisfaction and that a deeper, more meaningful life comes from focusing on what truly matters. Through a mix of humor and blunt honesty, Manson offers a refreshing perspective on how to find personal fulfillment. This book invites readers to reconsider their values and priorities, urging them to care only about the things that bring true happiness. Are you ready to stop striving for a perfect life and start finding meaning in the imperfections?
In '12 Rules for Life', psychologist Jordan B. Peterson distills life lessons from psychology, philosophy, and mythology into twelve profound principles for personal growth. Each rule invites readers to confront the chaos of existence and embrace responsibility, guiding them toward meaning and order. Peterson's compelling narratives and incisive insights challenge conventional wisdom, urging self-reflection and accountability. As readers navigate through the complexities of life, they discover how to build a stable foundation for themselves and their communities. This thought-provoking book promises to provoke deep contemplation and inspire transformative change.
In 'Million Dollar Consulting,' Alan Weiss unveils the secrets to achieving extraordinary success in consultancy. This fifth edition is a treasure trove of insights that promises to elevate your practice, guiding you through effective strategies for client engagement and relationship management. Weiss's engaging approach demystifies the art of consulting, empowering professionals to think like entrepreneurs and thrive in any economic climate. You'll discover not just how to gain clients, but how to command higher fees and create lasting value. Are you ready to transform your consultancy into a millionaire venture?
In 'The Art of Happiness', the Dalai Lama and psychiatrist Howard C. Cutler fuse Eastern spirituality with Western psychology to explore the essence of true happiness. They argue that happiness is not merely a fleeting emotion, but a state of being that can be cultivated through practices such as compassion, mindfulness, and self-reflection. Through engaging anecdotes and scientific insights, they invite readers to rethink their priorities and approach to life. Discover how shifting your perspective can unlock profound joy and fulfillment. Are you ready to embark on a transformative journey toward inner peace?
In 'Irresistible', Adam Alter reveals the compelling forces behind our obsession with technology and the addictive nature of modern distractions. He uncovers how these influences manipulate our behaviors, often leading us to make choices we later regret. As he dissects the psychology of addiction, Alter offers eye-opening insights that question our relationship with screens and social media. This book isn’t just about technology; it’s a wake-up call to reclaim our attention and prioritize what truly matters. Prepare to rethink your daily habits and discover the keys to enjoying a more fulfilling life.
In 'Indistractable', Nir Eyal uncovers the hidden psychology behind distraction and how our modern environment plays a role in it. He offers practical strategies to reclaim focus, emphasizing that becoming indistractable is not about elimination of all distractions, but about managing them effectively. With compelling anecdotes and scientific research, Eyal shows readers how to align their actions with their values and objectives. The journey toward greater productivity is not merely about willpower; it's about understanding the triggers that lead us astray. Could mastering the art of focus lead to a more fulfilled life?
In 'Someday Is Today,' Matthew Dicks challenges readers to turn their dreams into action by emphasizing the importance of living in the moment. Through personal anecdotes and practical advice, he illustrates how procrastination and inaction can stifle potential and happiness. Dicks encourages embracing bold choices and overcoming fears to pursue passions that may have been shelved for too long. The book serves as both a motivational guide and a heartfelt reminder that the best time to start is now. Are you ready to take the leap and transform your someday into today?
In 'Breaking The Habit of Being Yourself,' Dr. Joe Dispenza unveils the scientific principles behind personal transformation. He combines neuroscience, psychology, and spirituality to guide readers in reshaping their thoughts and emotions. Through a series of practical exercises, the book empowers individuals to break free from self-imposed limitations and create a new reality. Dispenza's insights challenge conventional beliefs about who we are and what we can become. Will you dare to change your life by changing your mind?
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
