In "Hooked: How to Build Habit-Forming Products," Nir Eyal unravels the psychological principles behind why some products captivate users while others fade into oblivion. Through the engaging “Hook Model,” he outlines a four-step process—trigger, action, variable reward, and investment—that drives user engagement. Packed with real-world examples and compelling insights, Eyal illustrates how successful companies design their offerings to create habits that keep customers coming back. As you dive into the book, you’ll uncover the ethical implications of these practices and consider how they shape our daily lives. Are you ready to discover the secrets behind the products that hold your attention and transform your behavior?
By Nir Eyal
Published: 2014
"The ability to create habit-forming products lies in understanding the psychology of your users."
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Showing 8 of 30 similar books
Jan Losert is a visionary author and digital design expert, renowned for his contributions to the intersection of technology and creativity. His most significant work includes co-authoring "Design Systems Handbook," which has become a seminal guide for creating cohesive and efficient design frameworks. Losert's expertise extends to his role as a speaker and educator, where he passionately shares his insights on user experience and interface design. In addition to his literary achievements, he co-founded several successful startups, leveraging his deep understanding of design to drive innovation. His work continues to influence and inspire both emerging and established designers worldwide.
Naval Ravikant is an entrepreneur, angel investor, and philosopher, best known as the co-founder of AngelList, a platform that connects startups with investors. Ravikant is a prolific thinker and writer on topics such as startups, investing, and personal well-being, sharing his wisdom through essays, podcasts, and social media. He has invested in over 100 companies, including Uber, Twitter, and Yammer, making him one of Silicon Valley’s most successful angel investors. Ravikant is also known for his philosophical musings on wealth, happiness, and the meaning of life, which have garnered him a large and dedicated following.
Alexis Ohanian is an American entrepreneur, investor, and co-founder of Reddit, one of the world’s most popular social news and discussion platforms. Ohanian is also a prominent advocate for open internet and net neutrality, and he has invested in numerous startups through his venture capital firm, Initialized Capital. In addition to his work in tech, Ohanian is involved in philanthropy, supporting causes related to women’s rights, education, and social justice. He is married to tennis star Serena Williams, and together they advocate for gender equality and inclusive leadership. Ohanian’s influence in the tech world and his commitment to social impact have made him a respected figure in both business and activism.
Andrew Lokenauth is a distinguished author and financial expert known for his insightful contributions to personal finance and investment literature. With a career spanning over a decade, he has written extensively on topics such as wealth management, financial planning, and market analysis. Lokenauth's works are celebrated for their clarity and practical advice, making complex financial concepts accessible to a broad audience. He has been featured in numerous financial publications and has established himself as a trusted voice in the industry. Beyond his writing, Lokenauth is also a sought-after speaker, sharing his expertise at various seminars and workshops.
Anu Hariharan is a distinguished partner at Y Combinator's Continuity Fund, where she has been instrumental in scaling numerous startups into successful enterprises. With a strong background in economics and technology, she has become a respected voice in the venture capital community. Hariharan has also made significant contributions through her writing on startup growth and investment strategies, offering insightful analyses and practical advice to entrepreneurs. Her work is frequently featured in leading business publications, showcasing her expertise in the tech industry. Beyond her professional accomplishments, Hariharan is committed to fostering diversity and inclusion within the startup ecosystem.
Gary Vaynerchuk, also known as GaryVee, is a serial entrepreneur, investor, and social media personality. He initially gained prominence through his family’s wine business, turning it into a digital juggernaut with his online content and wine reviews. Gary is now the CEO of VaynerMedia, a full-service digital agency, and has authored multiple bestsellers, including Crush It! and Jab, Jab, Jab, Right Hook. He is known for his blunt, motivational style and advice on business, marketing, and personal branding. Gary continues to inspire millions with his focus on hustle, entrepreneurship, and leveraging digital platforms for success.
Kevin Rose is a notable entrepreneur and technology investor, best known for founding Digg, a pioneering social news website that significantly influenced online content sharing. Although not primarily recognized for literary contributions, Rose has impacted digital media and online culture, which are recurring themes in contemporary literature on technology. His insights and experiences have been featured in various tech journals and books, enriching discussions on innovation and digital entrepreneurship. Rose also co-hosted the popular podcast "The Random Show" with Tim Ferriss, where he shares his thoughts on technology, health, and productivity. Through his ventures and public speaking, Rose continues to inspire narratives around the digital revolution and startup culture.
Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.
Showing 8 of 20 related collections
“The ability to create habit-forming products lies in understanding the psychology of your users.”
Hooked
By Nir Eyal
Discover a world of knowledge through our extensive collection of book summaries.
Nir Eyal is an influential author and speaker best known for his bestselling book, "Hooked: How to Build Habit-Forming Products," which explores the intersection of psychology and product design. With a background in behavioral economics, Eyal combines his insights into human behavior with practical applications for entrepreneurs and product creators. He has also penned "Indistractable: How to Control Your Attention and Choose Your Life," which focuses on improving focus and productivity in an increasingly distracting world. Eyal is a sought-after consultant, working with various startups and established companies to help them create engaging and ethical user experiences. Through his writings and talks, he inspires individuals and organizations to design products that enhance lives while fostering healthy habits.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "Misbehaving: The Making of Behavioral Economics," Nobel laureate Richard Thaler takes readers on a riveting journey through the evolution of behavioral economics, a field that challenges traditional economic theories. Thaler candidly shares his experiences and groundbreaking experiments that reveal how human behavior often defies rational expectations, leading to surprising choices in everyday life. With a blend of humor and keen insight, he highlights the quirks and biases that influence decision-making, reshaping our understanding of markets and policies. This enlightening narrative not only unveils the complexities of human behavior but also emphasizes the importance of incorporating psychology into economic thinking. Dive into a world where misbehavior leads to profound revelations about the way we live, work, and decide!
In "The Thank You Economy," Gary Vaynerchuk explores the transformative power of gratitude in the age of social media. He argues that businesses thriving today are those that prioritize genuine connections and heartfelt appreciation for their customers. Through vivid anecdotes and real-world examples, Vaynerchuk stresses the importance of listening and engaging authentically with consumers. As technology reshapes customer expectations, the book reveals how a culture of gratitude can drive loyalty and success. Dive in to discover how to harness the power of thankfulness to elevate your brand in an increasingly connected world!
In "Bad Blood," investigative journalist John Carreyrou unveils the shocking rise and scandalous fall of Theranos, a biotech startup promising revolutionary blood-testing technology. Through a gripping narrative, he exposes the cunning deception of founder Elizabeth Holmes, who captivated investors and the public while hiding the truth about her company's capabilities. As whistleblowers emerge and the medical world takes notice, the web of lies begins to unravel, revealing the dark side of Silicon Valley ambition. With each revelation, the stakes escalate, putting patients' lives at risk and sparking a fierce battle for accountability. This true story of ambition, ethics, and betrayal raises a haunting question: how far will one go to achieve success?
In "To Sell Is Human," Daniel H. Pink reveals that everyone is in sales, whether they realize it or not. He explores the art of persuasion and the changing landscape of selling in a world driven by technology and social interaction. Through captivating anecdotes and scientific research, Pink uncovers the surprising truths about what motivates us to buy and sell. He offers practical techniques to enhance our ability to connect and influence others ethically. This thought-provoking book challenges our perceptions of salesmanship, inspiring readers to embrace their inner seller in everyday life.
In 'Steal Like an Artist,' Austin Kleon unveils the unconventional art of borrowing ideas, encouraging readers to embrace creativity by stealing from the world around them. He argues that all creativity is derived from influence, and shares ten transformative principles to unlock your creative potential. Through witty anecdotes and practical advice, Kleon inspires you to find your own voice while respecting the influences that shape you. This isn't just a book for artists; it's a manifesto for anyone seeking to break free from the confines of originality. Discover how to turn your unique experiences into a masterpiece by learning to remix and reinvent!
In 'Zero to One', entrepreneurs Peter Thiel and Blake Masters explore the art of innovation, urging readers to create something truly new rather than incremental improvements. They challenge conventional wisdom by revealing how monopolies foster progress, rather than competition, in today’s economy. Thiel outlines the mindset required to pursue unique ventures and emphasizes the importance of technology in creating transformative ideas. Through compelling anecdotes and thought-provoking insights, the book advocates for the pursuit of the extraordinary. Will you dare to think differently and build something that changes the world?
In '21 Lessons for the 21st Century', Yuval Noah Harari navigates the complex landscape of today's world, tackling urgent questions about our future. From the impact of technology on society to the challenges of political stability, each lesson provokes thought and introspection. Harari explores key themes such as the rise of artificial intelligence, the significance of data, and the importance of meaning in an increasingly uncertain world. With a blend of history, philosophy, and science, the book invites readers to reflect on their roles in shaping a shared future. Will we adapt, or become obsolete? Dive in to uncover the lessons that could redefine humanity's path.
In 'The Year Without Pants', Scott Berkun takes readers on a captivating journey through the uncharted waters of remote work culture at Automattic, the company behind WordPress. With humor and insight, Berkun shares his experiences as he uncovers the balance between freedom and responsibility in a workplace without traditional constraints. As he navigates quirky challenges and innovative ideas, the reader is challenged to rethink what productivity truly means. This book is an eye-opening exploration of modern work dynamics and the impact of technology on collaboration and creativity. Curious about how a year without pants can spark revelations about work and life? Dive in!