In "Hooked: How to Build Habit-Forming Products," Nir Eyal unravels the psychological principles behind why some products captivate users while others fade into oblivion. Through the engaging “Hook Model,” he outlines a four-step process—trigger, action, variable reward, and investment—that drives user engagement. Packed with real-world examples and compelling insights, Eyal illustrates how successful companies design their offerings to create habits that keep customers coming back. As you dive into the book, you’ll uncover the ethical implications of these practices and consider how they shape our daily lives. Are you ready to discover the secrets behind the products that hold your attention and transform your behavior?
By Nir Eyal
Published: 2014
"The ability to create habit-forming products lies in understanding the psychology of your users."
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
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“The ability to create habit-forming products lies in understanding the psychology of your users.”
Hooked
By Nir Eyal
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Nir Eyal is an influential author and speaker best known for his bestselling book, "Hooked: How to Build Habit-Forming Products," which explores the intersection of psychology and product design. With a background in behavioral economics, Eyal combines his insights into human behavior with practical applications for entrepreneurs and product creators. He has also penned "Indistractable: How to Control Your Attention and Choose Your Life," which focuses on improving focus and productivity in an increasingly distracting world. Eyal is a sought-after consultant, working with various startups and established companies to help them create engaging and ethical user experiences. Through his writings and talks, he inspires individuals and organizations to design products that enhance lives while fostering healthy habits.
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