In 'Mindless Eating', Dr. Brian Wansink reveals the subtle yet powerful ways our environment shapes our eating habits without us even realizing it. Through engaging experiments and thought-provoking insights, he uncovers the psychological triggers that lead us to overeat and make unhealthy food choices. From portion sizes to social cues, Wansink meticulously dissects the hidden influences on our daily diets. This book challenges readers to rethink their relationship with food, encouraging small changes that can lead to healthier lifestyles. Are you ready to discover the mindless habits that may be sabotaging your health?
By Brian Wansink, PhD
Published: 2007
"We eat with our eyes as much as with our mouths, and understanding the cues that drive our eating habits can help us make healthier choices."
This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you. • Can the size of your plate really influence your appetite? • Why do you eat more when you dine with friends? • What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat? • How does music or the color of the room influence how much—and how fast—we eat? • How can we “mindlessly” lose—instead of gain—up to twenty pounds in the coming year? Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office—wherever you satisfy your appetite.
Brian Wansink, PhD, is a prominent food scientist and author recognized for his innovative research on the psychology of eating and consumer behavior. He is the author of several notable works, including 'Mindless Eating: Why We Eat More Than We Think' and 'Slim By Design: Mindless Eating Solutions for Everyday Life.' Wansink's writing style blends scientific research with practical advice, making complex ideas accessible to a broad audience. His engaging and thought-provoking work has influenced both academic circles and the general public's understanding of eating behavior, food marketing, and diet.
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“We eat with our eyes as much as with our mouths, and understanding the cues that drive our eating habits can help us make healthier choices.”
Mindless Eating
By Brian Wansink, PhD
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