In 'Onward,' Howard Schultz takes readers behind the scenes of Starbucks during a critical turning point that threatened its very existence. This gripping narrative uncovers Schultz's personal journey as he redefines the company’s mission, facing fierce competition and internal challenges. With candid reflections and bold decisions, he revitalizes the brand and re-engages its passionate workforce. Through this compelling account, Schultz shares the lessons of resilience and innovation. 'Onward' is not just a business memoir but an inspiring call to lead with purpose and heart.
By Howard Schultz, Joanne Gordon
Published: 2012
"In the pursuit of excellence, we must never forget that it's not just about profits, but about people and purpose."
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
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“In the pursuit of excellence, we must never forget that it's not just about profits, but about people and purpose.”
Onward
By Howard Schultz, Joanne Gordon
Discover a world of knowledge through our extensive collection of book summaries.
Howard Schultz is an American author and businessman, best known for his leadership at Starbucks Coffee Company. His notable works include 'Onward: How Starbucks Fought for Its Life without Losing Its Soul', which chronicles his journey in revitalizing the company amid financial crisis. Schultz's writing style is engaging and candid, often blending personal anecdotes with business insight to inspire and motivate readers. Through his books, he emphasizes the importance of community, purpose-driven leadership, and the transformative power of innovation in business.
Joanne Gordon is an accomplished author known for her engaging and insightful writing. She has penned several notable works, including 'The Art of Dancing in the Rain' and 'A Full Measure of Joy.' Her writing style is characterized by vivid imagery and a deep exploration of the human experience, often blending elements of memoir and fiction. With a background in creative writing and a passion for storytelling, Joanne Gordon continues to inspire readers through her thought-provoking narratives.
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