In 'Prosperity', Colin P. Mayer challenges conventional notions of corporate success and profit-driven economies. He presents a visionary approach that prioritizes the long-term benefits for society, the environment, and businesses themselves. Mayer explores how companies can create real value beyond mere financial gain, advocating for a shift in corporate purpose and governance. Through compelling examples and thought-provoking insights, he argues that true prosperity is achievable through responsible and sustainable practices. This book invites readers to rethink what it means to thrive in today's world.
By Colin P. Mayer
Published: 2018
""True prosperity is not merely about wealth accumulation; it encompasses the well-being of society and the sustainability of our planet.""
What is business for? On day one of a business course, students learn that the purpose of business is maximizing shareholder profit. This single idea pervades thinking and teaching about business around the world - but it is fundamentally wrong, according to the author of this book. This idea has had disastrous and damaging consequences for economies, the environment, politics, and societies. In this book, the author challenges the fundamentals of business thinking by proposing a new agenda for establishing the corporation as a force for promoting economic and social wellbeing in its fullest sense - for customers and communities. The author presents a prescription for improving corporations, their ownership, governance, finance, and regulation. Drawing insights from business, law, economics, science, philosophy, and history, the author demonstrates how the corporation can realize its full potential to contribute to the economic and social wellbeing of the many, not just the few.
Colin P. Mayer is a distinguished author and professor known for his contributions to the fields of management and economics. He is the author of notable works such as 'Firm Commitment: Why the Corporation is failing us and how to restore trust in it' and 'Prosperity: Better Business Makes the Greater Good.' Mayer's writing is characterized by a blend of academic rigor and accessible language, making complex economic ideas understandable to a broad audience. His insights into corporate governance and the role of business in society are widely recognized, influencing both scholars and practitioners alike.
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In "Blue Ocean Shift," W. Chan Kim and Renée Mauborgne unveil a groundbreaking strategy for businesses to escape the fierce competition of saturated markets. They introduce the concept of creating "blue oceans"—untapped markets ripe for innovation and growth. Through compelling case studies and practical tools, the authors guide readers on how to shift from a crowded space to a serene ocean of opportunity. This transformative approach empowers organizations to reimagine their future, fostering creativity and collaboration. Dive into this essential read and discover how to chart your own course to success in uncharted waters!
In 'Built to Last,' Jim Collins and Jerry I. Porras unveil the secrets behind the enduring success of visionary companies. Through thorough research and compelling anecdotes, they identify key characteristics that distinguish these organizations from their competitors. The authors challenge traditional business thinking and reveal how a solid foundation of core values can drive long-term profitability and resilience. Readers are invited to explore how these principles can be applied to both businesses and personal endeavors. Prepare to rethink everything you know about entrepreneurial longevity!
In 'The Rise and Fall of American Growth', economist Robert J. Gordon explores the transformative economic changes in the United States from the Civil War to the present day. He argues that the unprecedented growth in productivity and living standards during the early 20th century was a unique historical event that has now waned. As technological advances slow and inequality rises, Gordon challenges the optimistic narrative of perpetual progress. With a keen examination of historical data and cultural shifts, he raises questions about America’s future economic trajectory. This thought-provoking analysis invites readers to reconsider the sustainability of growth in an increasingly complex world.
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“"True prosperity is not merely about wealth accumulation; it encompasses the well-being of society and the sustainability of our planet."”
Prosperity
By Colin P. Mayer
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