In 'Prosperity', Colin P. Mayer challenges conventional notions of corporate success and profit-driven economies. He presents a visionary approach that prioritizes the long-term benefits for society, the environment, and businesses themselves. Mayer explores how companies can create real value beyond mere financial gain, advocating for a shift in corporate purpose and governance. Through compelling examples and thought-provoking insights, he argues that true prosperity is achievable through responsible and sustainable practices. This book invites readers to rethink what it means to thrive in today's world.
By Colin P. Mayer
Published: 2018
""True prosperity is not merely about wealth accumulation; it encompasses the well-being of society and the sustainability of our planet.""
What is business for? On day one of a business course, students learn that the purpose of business is maximizing shareholder profit. This single idea pervades thinking and teaching about business around the world - but it is fundamentally wrong, according to the author of this book. This idea has had disastrous and damaging consequences for economies, the environment, politics, and societies. In this book, the author challenges the fundamentals of business thinking by proposing a new agenda for establishing the corporation as a force for promoting economic and social wellbeing in its fullest sense - for customers and communities. The author presents a prescription for improving corporations, their ownership, governance, finance, and regulation. Drawing insights from business, law, economics, science, philosophy, and history, the author demonstrates how the corporation can realize its full potential to contribute to the economic and social wellbeing of the many, not just the few.
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“"True prosperity is not merely about wealth accumulation; it encompasses the well-being of society and the sustainability of our planet."”
Prosperity
By Colin P. Mayer
Discover a world of knowledge through our extensive collection of book summaries.
Colin P. Mayer is a distinguished author and professor known for his contributions to the fields of management and economics. He is the author of notable works such as 'Firm Commitment: Why the Corporation is failing us and how to restore trust in it' and 'Prosperity: Better Business Makes the Greater Good.' Mayer's writing is characterized by a blend of academic rigor and accessible language, making complex economic ideas understandable to a broad audience. His insights into corporate governance and the role of business in society are widely recognized, influencing both scholars and practitioners alike.
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