Shoe Dog takes readers on an exhilarating journey through the origins of Nike, as Phil Knight shares the highs and lows of turning his passion for running into a global empire. From humble beginnings selling shoes out of the back of his car, Knight's relentless drive and innovative spirit ignite the path to success. Encountering fierce competition, financial struggles, and unexpected setbacks, he reveals the grit behind the brand that transformed sports culture. This candid memoir uncovers the human side of entrepreneurship, showcasing the triumphs and tribulations that shaped a legend. Dive into a story of perseverance and inspiration that will leave you questioning: what does it truly take to chase a dream?
By Phil Knight
Published: 2016
"“Play by the rules, but be ferocious.”"
In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of the year and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.
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““Play by the rules, but be ferocious.””
Shoe Dog
By Phil Knight
Discover a world of knowledge through our extensive collection of book summaries.
Phil Knight is an American entrepreneur best known as the co-founder and former CEO of Nike, Inc., the world's leading athletic footwear and apparel company. Born on February 24, 1938, in Portland, Oregon, he earned an MBA from Stanford University and initially explored various business ideas before venturing into the athletic industry. He played a pivotal role in transforming Nike from a small distributor of Japanese shoes into a global sports branding powerhouse. Knight's memoir, "Shoe Dog," released in 2016, offers an insightful look into the challenges and triumphs he faced in building the iconic brand. Today, he is recognized not only for his business acumen but also for his philanthropic efforts in education and sports.
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