In "The Art of the Start 2.0," legendary entrepreneur Guy Kawasaki unveils the essential blueprint for launching successful ventures in today’s dynamic landscape. With a blend of practical strategies and engaging anecdotes, he emphasizes the significance of crafting a compelling vision and rallying support around it. Kawasaki delves into vital topics such as fundraising, branding, and pitching, armed with insights that can elevate any startup. This revised edition is packed with actionable advice, updated case studies, and contemporary examples that resonate with aspiring entrepreneurs. Prepare to be inspired and equipped to turn your ideas into impactful realities!
By Guy Kawasaki
Published: 2015
"People don’t buy what you do; they buy why you do it."
THE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT, SERVICE OR IDEA A SUCCESS. 'The ultimate entrepreneurship handbook' - Arianna Huffington Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these tools. It will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
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“People don’t buy what you do; they buy why you do it.”
The Art of the Start 2.0
By Guy Kawasaki
Discover a world of knowledge through our extensive collection of book summaries.
Guy Kawasaki is a renowned author, speaker, and venture capitalist, best known for his work in marketing and entrepreneurship. As a former chief evangelist for Apple, he played a pivotal role in promoting the company's innovative products and philosophy. Kawasaki has written several influential books, including "The Art of the Start" and "Enchantment," which focus on business strategy and the power of influence. He is a popular speaker and educator, sharing insights on topics such as technology, innovation, and social media. Currently, he serves as the chief evangelist of Canva, where he continues to inspire a new generation of entrepreneurs and creatives.
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