In 'The Gamble,' John Sides and Lynn Vavreck delve into the intricate strategies and unexpected outcomes of the 2012 presidential election. They reveal how voters' decisions are influenced by a complex interplay of emotions, identities, and the political climate. As they dissect campaign tactics and voter behavior, the authors offer fresh insights into the mechanics of American democracy. This book challenges conventional wisdom and prompts readers to reconsider what really drives electoral outcomes. Prepare to uncover the surprising truths behind political gambles and the ramifications they have on the fate of a nation.
By John Sides, Lynn Vavreck
Published: 2014
"In the grand political theater, every decision is a gamble, and the stakes are as high as our deepest convictions."
A unique "moneyball" look at the 2012 U.S. presidential contest between Barack Obama and Mitt Romney "Game changer." We heard it so many times during the 2012 U.S. presidential election. But what actually made a difference in the contest—and what was just hype? In this groundbreaking book, John Sides and Lynn Vavreck tell the dramatic story of the election—with a big difference. Using an unusual "moneyball" approach and drawing on extensive quantitative data, they look beyond the anecdote, folklore, and conventional wisdom that often pass for election analysis to separate what was truly important from what was irrelevant. The Gamble combines this data with the best social science research and colorful on-the-ground reporting, providing the most accurate and precise account of the election yet written—and the only book of its kind. In a new preface, the authors reflect on the place of The Gamble in the tradition of presidential election studies, its reception to date, and possible paths for future social science research.
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“In the grand political theater, every decision is a gamble, and the stakes are as high as our deepest convictions.”
The Gamble
By John Sides, Lynn Vavreck
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John Sides is an esteemed political scientist and author known for his insightful analysis of American politics. He is a professor at George Washington University and co-author of notable works such as 'Campaigns & Elections: Rules, Reality, Strategy, Choice' and 'The 2016 Presidential Election: An Analysis.' Sides is recognized for his data-driven approach and clear writing style, making complex political concepts accessible to a broader audience. His work often incorporates empirical research and innovative methodological approaches, establishing him as a leading voice in the field of political science.
Lynn Vavreck is a distinguished political scientist and author, renowned for her insightful analyses of American politics and electoral behavior. She serves as a professor at UCLA and has made significant contributions to the fields of political communication and public opinion. Vavreck's notable works include 'The Gamble: Choice and Chance in the 2012 Presidential Election' and 'Identity Crisis: The 2016 Presidential Campaign and the Battle for the Meaning of America,' both co-authored with Christopher A. Anzalone, which explore the complex dynamics of contemporary political campaigns. Her writing style is characterized by a clear, engaging approach that effectively balances academic rigor with accessibility, making her research relevant to both scholars and general readers.
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