In 'Where the Sucker's Moon', Randall Rothenberg takes readers behind the glittering facade of the advertising industry, revealing the cutthroat competition and strategic artistry that shapes modern marketing. The book follows the audacious campaign for Nike's iconic Air Jordan sneakers, showcasing the potent blend of creativity and commerce. Through vivid storytelling, Rothenberg explores the high stakes and personal ambitions that drive ad executives to push boundaries. As secrets unfold, the reader is drawn into a world where success thrives on the edge of desperation and deception. This captivating narrative leaves readers questioning the true cost of branding and the lengths to which individuals will go to achieve greatness.
By Randall Rothenberg
Published: 1995
"In the bustling chaos of marketing, where dreams are bought and sold, the truth often lies hidden beneath the surface, waiting for the audacious to uncover it."
"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
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“In the bustling chaos of marketing, where dreams are bought and sold, the truth often lies hidden beneath the surface, waiting for the audacious to uncover it.”
Where the Suckers Moon
By Randall Rothenberg
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Randall Rothenberg is an acclaimed author and thought leader known for his insightful explorations of technology, culture, and the media landscape. His notable works include 'Where the Suckers Moon: An Advertising Story,' which offers an in-depth look at the complexities of the advertising industry, and 'The Business of Ideas: The Highs and Lows of the 1990s.' Rothenberg's writing is characterized by a blend of rigorous analysis and engaging narrative, offering readers a compelling look at the intersection of innovation and society.
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