In 'Behind the Cloud', Marc Benioff shares the riveting story of Salesforce.com, a company that revolutionized the way businesses think about software and customer relationships. Through personal anecdotes and industry insights, Benioff reveals the daring choices and bold visions that transformed a startup into a multi-billion dollar corporation. He delves into the power of innovation, the importance of culture, and the challenges of rapid growth in the tech world. Packed with lessons from the frontline of the tech revolution, this book offers a glimpse into the future of business and leadership. Curious about how a simple idea can disrupt an entire industry? Dive into the captivating journey of 'Behind the Cloud'!
By Marc Benioff, Carlye Adler
Published: 2009
"The future doesn’t just happen; it’s created by those who choose to challenge the status quo and relentlessly pursue their vision."
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
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“The future doesn’t just happen; it’s created by those who choose to challenge the status quo and relentlessly pursue their vision.”
Behind the Cloud
By Marc Benioff, Carlye Adler
Discover a world of knowledge through our extensive collection of book summaries.
Marc Benioff is an American technology entrepreneur and author best known as the co-founder and CEO of Salesforce, a cloud computing company that revolutionized the way businesses use technology. His notable works include 'Trailblazer: The Power of Business as a Force for Good', which explores the intersection of business and social responsibility. Benioff's writing style is characterized by a blend of personal anecdotes, visionary insights, and a compelling call to action for business leaders to prioritize ethical practices and community support.
Carlye Adler is an accomplished author and journalist known for her insightful commentary and engaging storytelling. She has written notable works such as 'The Future of the Food Revolution' and her essays and articles have appeared in prominent publications like The New York Times, The Washington Post, and O, The Oprah Magazine. Adler's writing style blends narrative flair with keen analysis, often exploring themes of social change, food systems, and cultural dynamics. Her ability to connect with readers on both intellectual and emotional levels has made her a respected voice in contemporary literature.
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