Behind the Cloud Book Summary

In 'Behind the Cloud', Marc Benioff shares the riveting story of Salesforce.com, a company that revolutionized the way businesses think about software and customer relationships. Through personal anecdotes and industry insights, Benioff reveals the daring choices and bold visions that transformed a startup into a multi-billion dollar corporation. He delves into the power of innovation, the importance of culture, and the challenges of rapid growth in the tech world. Packed with lessons from the frontline of the tech revolution, this book offers a glimpse into the future of business and leadership. Curious about how a simple idea can disrupt an entire industry? Dive into the captivating journey of 'Behind the Cloud'!

By Marc Benioff, Carlye Adler

Published: 2009

"The future doesn’t just happen; it’s created by those who choose to challenge the status quo and relentlessly pursue their vision."

Book Review of Behind the Cloud

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

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The future doesn’t just happen; it’s created by those who choose to challenge the status quo and relentlessly pursue their vision.

Behind the Cloud

By Marc Benioff, Carlye Adler