In 'Beyond the Prototype,' Douglas Ferguson takes readers on a captivating journey through the evolution of innovative ideas into real-world applications. He unveils the challenges faced by visionaries as they navigate the turbulent waters of creativity, technology, and market demands. With engaging anecdotes and thought-provoking insights, Ferguson illustrates how prototypes serve as stepping stones to breakthrough solutions. This book not only inspires future innovators but also provides a roadmap for anyone looking to transform their concepts into impactful realities. Prepare to rethink the very nature of invention and discover the untapped potential that lies beyond the initial spark!
By Douglas Ferguson
Published: 2019
"Innovation is not just about creating new things; it's about understanding the potential of what already exists and daring to envision its future."
"Have you ever struggled to move a key innovation project forward at work? Based on his experiences running Design Sprints for top companies, Douglas Ferguson wrote Beyond the Prototype to offer practical advice for people shifting from discovery to realization. Full of stories from companies like Google, Liberty Mutual, and Adobe, this guide outlines six steps that every team should take to launch their vision" -- amazon.com
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“Innovation is not just about creating new things; it's about understanding the potential of what already exists and daring to envision its future.”
Beyond the Prototype
By Douglas Ferguson
Discover a world of knowledge through our extensive collection of book summaries.
Douglas Ferguson is an acclaimed American author known for his thought-provoking novels and insightful essays. His notable works include 'The Last Train Home,' which explores themes of loss and redemption, and 'Whispers of the Past,' a compelling narrative that intertwines personal history with contemporary issues. Ferguson's writing style is characterized by its lyrical prose and deep character development, often drawing readers into the emotional landscapes of his characters. With a keen eye for detail and a profound understanding of the human condition, he continues to captivate audiences worldwide.
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