In 'Crowdsourcing', Jeff Howe unveils the revolutionary power of harnessing the collective intelligence of the masses. He explores how ordinary people can contribute to creativity and problem-solving in ways previously unimaginable. With engaging examples from various industries, Howe illustrates the profound impact of collaboration in the digital age. This provocative read challenges traditional notions of expertise and authority, suggesting that crowds can often outperform traditional institutions. Dive into the world of crowdsourcing and discover how it can reshape innovation and community.
By Jeff Howe
Published: 2009
"The wisdom of the crowd is not just the sum of individual opinions, but a powerful force for innovation, creativity, and collective intelligence that can reshape our world."
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? "Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job. But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.
Showing 8 of 30 similar books
Marc Benioff is the co-founder, chairman, and CEO of Salesforce, the world’s leading customer relationship management (CRM) platform. Under Benioff’s leadership, Salesforce has grown into a global tech giant, pioneering cloud computing and transforming how businesses manage their customer relationships. Benioff is also known for his philanthropy, having donated millions to healthcare, education, and social causes. He has been a vocal advocate for corporate social responsibility, urging businesses to prioritize social good alongside profit. Benioff’s vision and leadership have made Salesforce a model for ethical business in the tech industry.
Alex Lieberman is the co-founder and executive chairman of Morning Brew, a media company that delivers engaging business news. Under his leadership, Morning Brew has grown to reach millions of subscribers, becoming a significant player in modern business journalism. Lieberman is also known for his insightful commentary on entrepreneurship and media trends. His work has significantly influenced the way business news is consumed by younger audiences. Beyond Morning Brew, Lieberman frequently writes and speaks about the intersection of media and technology, further cementing his role as a thought leader in the industry.
Jack Ma is a Chinese entrepreneur, philanthropist, and the co-founder of Alibaba Group, one of the world’s largest e-commerce and technology conglomerates. Born into a humble family in Hangzhou, China, Ma faced numerous rejections, including from KFC, before founding Alibaba in 1999. His vision for Alibaba was to empower small businesses to compete on a global scale through the internet. Under his leadership, Alibaba grew into an international powerhouse, diversifying into cloud computing, digital payments, and entertainment. Ma’s charismatic leadership and bold business strategies made him one of the most influential figures in tech and a symbol of entrepreneurial success. In 2020, Ma stepped down from Alibaba's board but continues his philanthropic work, particularly in education, environmental sustainability, and public health. He is also known for his advocacy of embracing failure and persistence in the face of adversity, inspiring entrepreneurs worldwide.
Charlie Munger is an American investor, businessman, and philanthropist, best known as the vice chairman of Berkshire Hathaway, where he partners with Warren Buffett. Renowned for his insights on investment strategies and mental models, Munger has significantly influenced the world of finance. His notable literary contributions include "Poor Charlie's Almanack," a compilation of his speeches and writings that distill his wisdom on decision-making and business principles. Munger's work emphasizes the importance of multidisciplinary thinking and continuous learning. Beyond his financial acumen, he is celebrated for his charitable efforts, particularly in education and healthcare.
Drew Houston is an accomplished American entrepreneur best known for co-founding Dropbox, a widely-used cloud storage service, in 2007. As the CEO, he has led the company to serve millions of users worldwide and become a key player in the tech industry. Although not primarily known for literature, Houston has shared his entrepreneurial insights and experiences through various interviews and public speaking engagements, offering valuable lessons to aspiring business leaders. His work has significantly influenced the way people and organizations manage and share digital content. Houston's innovative vision continues to shape the future of cloud computing and digital collaboration.
Brad Feld is a prominent American entrepreneur, venture capitalist, and author known for his influential work in the startup ecosystem. Co-founder of the Foundry Group, he has played a pivotal role in funding and mentoring early-stage technology companies. Feld is also a key figure behind the Techstars accelerator program, which has helped launch numerous successful startups. As an author, he has penned several essential books on entrepreneurship and venture capital, including "Venture Deals" and "Startup Communities," which provide invaluable insights for aspiring entrepreneurs and investors. His writings and active blogging have cemented his reputation as a thought leader in the tech and startup communities.
Changpeng Zhao, commonly known as "CZ," is a prominent figure in the cryptocurrency world and the founder and CEO of Binance, the world's largest cryptocurrency exchange by trading volume. Although not a traditional literary figure, Zhao has significantly contributed to the understanding and proliferation of blockchain technology through numerous articles, interviews, and public speaking engagements. His insights and leadership have been instrumental in shaping modern digital finance. Zhao's journey from coding at Bloomberg to creating Binance has been documented in various publications, shedding light on the transformative potential of cryptocurrencies. Through his work, CZ continues to influence both the financial and technological landscapes globally.
Ryan Hoover is the founder of Product Hunt, a popular platform where users discover and share new tech products, apps, and tools. Hoover started Product Hunt as a side project, which quickly grew into a thriving community for tech enthusiasts and entrepreneurs. The platform has helped launch countless startups and has become an essential resource for finding innovative products. In addition to Product Hunt, Hoover is an investor and writer, often sharing insights on startup culture and product development. His work has made him a key figure in the tech and startup ecosystems.
Showing 8 of 17 related collections
“The wisdom of the crowd is not just the sum of individual opinions, but a powerful force for innovation, creativity, and collective intelligence that can reshape our world.”
Crowdsourcing
By Jeff Howe
Discover a world of knowledge through our extensive collection of book summaries.
Jeff Howe is an acclaimed American author and journalist known for his insightful exploration of technology and its impact on society. He gained widespread recognition for his seminal book, 'Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business,' which examines how collective intelligence is reshaping industries. Howe has also contributed to notable publications such as Wired and The New York Times, where he provides analysis on the intersection of culture and technology. His writing style is characterized by a clear, engaging prose that makes complex ideas accessible to a broad audience.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In “Crush It!”, Gary Vaynerchuk ignites a passion for pursuing your dreams by harnessing the power of social media. He shares his own journey from a struggling wine retailer to a successful entrepreneur, demonstrating that authenticity and hard work can lead to incredible success. With practical advice and invigorating stories, Vaynerchuk inspires readers to turn their passions into profitable businesses. He emphasizes the importance of personal branding in today’s digital age, encouraging everyone to share their voices boldly. Ready to transform your passion into a thriving career? Dive in and discover how to “crush it!” today!
In "How Google Works", Eric Schmidt and Jonathan Rosenberg unveil the inner workings of one of the world's most innovative companies. Delving into the intersection of technology, business strategy, and culture, they explore how flexibility and creativity fuel Google's success. The authors share insider anecdotes and pivotal lessons about fostering collaboration and embracing change in a fast-paced digital landscape. You’ll discover the vital role data plays in decision-making and how to cultivate a "smart creatives" mindset. Prepare to be inspired by the blueprint of a company that has revolutionized not just the tech industry, but the very way we navigate information itself.
In "To Sell Is Human," Daniel H. Pink reveals that everyone is in sales, whether they realize it or not. He explores the art of persuasion and the changing landscape of selling in a world driven by technology and social interaction. Through captivating anecdotes and scientific research, Pink uncovers the surprising truths about what motivates us to buy and sell. He offers practical techniques to enhance our ability to connect and influence others ethically. This thought-provoking book challenges our perceptions of salesmanship, inspiring readers to embrace their inner seller in everyday life.
In 'Shaping the Future of the Fourth Industrial Revolution', Klaus Schwab and Nicholas Davis explore the transformative impact of emerging technologies on society, economy, and governance. They argue that as we stand on the brink of this revolution, it is essential to consider the ethical implications of our innovations. The authors pose thought-provoking questions about equality, privacy, and the future of work, urging readers to take an active role in shaping this future. Drawing on real-world examples, they reveal how collaboration between leaders, businesses, and citizens can harness the power of technology for the greater good. Prepare to rethink progress and envision a world that prioritizes human values amidst rapid technological changes.
In 'Dawn of the New Everything,' visionary thinker Jaron Lanier presents a provocative exploration of virtual reality and its implications for humanity. He intertwines personal anecdotes with thought-provoking insights about technology's role in shaping our perceptions and experiences. Lanier challenges readers to reconsider the essence of reality and the nature of human connection in an increasingly digital world. With his blend of optimism and caution, he invites us to envision a future where technology can enhance our existence rather than detract from it. This book compels us to rethink our relationship with virtual environments and the identities we forge within them.
In 'Ctrl Alt Delete', Mitch Joel explores the disruptive landscape of the digital age, challenging readers to rethink their approach to business and marketing. With engaging anecdotes and sharp insights, he reveals how technology reshapes our relationships and the economy. Joel emphasizes the necessity of adapting to change for survival in an increasingly connected world. This compelling narrative not only presents the realities of innovation but also serves as a call to action for entrepreneurs and businesses alike. Prepare to be inspired and ready to embrace the digital revolution!
In "What Technology Wants," Kevin Kelly delves into the deep interplay between humanity and technology, suggesting that technology is an extension of life itself. He argues that just like biological evolution, technology has its own agenda and desires, shaping our future in profound ways. Through a blend of philosophical insights and real-world examples, Kelly reveals how technological advancements reflect our aspirations and fears. As he explores the notion of 'the technium'—a vast, interconnected web of technology—readers are invited to reconsider their relationship with the tools they create. This thought-provoking journey challenges us to embrace technology as a living entity that influences and drives our evolution.