In 'Crowdsourcing', Jeff Howe unveils the revolutionary power of harnessing the collective intelligence of the masses. He explores how ordinary people can contribute to creativity and problem-solving in ways previously unimaginable. With engaging examples from various industries, Howe illustrates the profound impact of collaboration in the digital age. This provocative read challenges traditional notions of expertise and authority, suggesting that crowds can often outperform traditional institutions. Dive into the world of crowdsourcing and discover how it can reshape innovation and community.
By Jeff Howe
Published: 2009
"The wisdom of the crowd is not just the sum of individual opinions, but a powerful force for innovation, creativity, and collective intelligence that can reshape our world."
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? "Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job. But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.
Showing 8 of 25 similar books
Marc Benioff is the co-founder, chairman, and CEO of Salesforce, the world’s leading customer relationship management (CRM) platform. Under Benioff’s leadership, Salesforce has grown into a global tech giant, pioneering cloud computing and transforming how businesses manage their customer relationships. Benioff is also known for his philanthropy, having donated millions to healthcare, education, and social causes. He has been a vocal advocate for corporate social responsibility, urging businesses to prioritize social good alongside profit. Benioff’s vision and leadership have made Salesforce a model for ethical business in the tech industry.
Jan Losert is a visionary author and digital design expert, renowned for his contributions to the intersection of technology and creativity. His most significant work includes co-authoring "Design Systems Handbook," which has become a seminal guide for creating cohesive and efficient design frameworks. Losert's expertise extends to his role as a speaker and educator, where he passionately shares his insights on user experience and interface design. In addition to his literary achievements, he co-founded several successful startups, leveraging his deep understanding of design to drive innovation. His work continues to influence and inspire both emerging and established designers worldwide.
Jack Ma is a Chinese entrepreneur, philanthropist, and the co-founder of Alibaba Group, one of the world’s largest e-commerce and technology conglomerates. Born into a humble family in Hangzhou, China, Ma faced numerous rejections, including from KFC, before founding Alibaba in 1999. His vision for Alibaba was to empower small businesses to compete on a global scale through the internet. Under his leadership, Alibaba grew into an international powerhouse, diversifying into cloud computing, digital payments, and entertainment. Ma’s charismatic leadership and bold business strategies made him one of the most influential figures in tech and a symbol of entrepreneurial success. In 2020, Ma stepped down from Alibaba's board but continues his philanthropic work, particularly in education, environmental sustainability, and public health. He is also known for his advocacy of embracing failure and persistence in the face of adversity, inspiring entrepreneurs worldwide.
Drew Houston is an accomplished American entrepreneur best known for co-founding Dropbox, a widely-used cloud storage service, in 2007. As the CEO, he has led the company to serve millions of users worldwide and become a key player in the tech industry. Although not primarily known for literature, Houston has shared his entrepreneurial insights and experiences through various interviews and public speaking engagements, offering valuable lessons to aspiring business leaders. His work has significantly influenced the way people and organizations manage and share digital content. Houston's innovative vision continues to shape the future of cloud computing and digital collaboration.
Aaron Levie is the co-founder and CEO of Box, a cloud content management platform that revolutionized how businesses manage and collaborate on content. He launched Box in 2005 while still a college student, and the company rapidly grew into a leader in the cloud storage industry. Levie is known for his innovative, forward-thinking approach to enterprise software and for pushing the boundaries of digital transformation. Under his leadership, Box went public in 2015 and continues to evolve with new technologies and partnerships. He is a strong advocate for cloud-first business strategies and frequently shares his insights on the future of work and the digital workplace. Levie is also a prolific speaker and writer, often discussing technology's role in the modern economy. His energetic and witty personality has made him a popular figure in Silicon Valley and beyond.
Daniel Petre is a distinguished Australian entrepreneur, author, and philanthropist known for his impactful contributions to the business and literary worlds. He co-founded the venture capital firm AirTree Ventures, which has significantly influenced the technology startup ecosystem in Australia. Petre has authored several influential books on technology and leadership, including "The Clever Country?" and "Father Time," which explore themes of innovation and work-life balance. His writing often reflects his deep commitment to shaping a forward-thinking, inclusive society. Beyond his literary and business endeavors, Petre is also recognized for his substantial philanthropic efforts, particularly in education and healthcare.
Daniel Burka is a prominent figure in the tech and design world, best known for his significant contributions to digital product design. As a design partner at GV (formerly Google Ventures), he has played a crucial role in shaping the user experience of numerous successful startups. Burka co-founded the design agency MetaLab, which has worked with top-tier clients like Slack and Coinbase. Additionally, his work at Digg as the Director of Design helped pioneer social media design trends in the early 2000s. While not primarily an author, Burka's influence extends into literature through his insightful writings and talks on design and innovation.
David Friedberg is an entrepreneur, investor, and founder of The Production Board, a company focused on creating and investing in businesses that aim to solve challenges in food, agriculture, and climate change. Friedberg is also the founder of Climate Corporation, a company that uses data science to help farmers manage weather risk, which was acquired by Monsanto for $1 billion. He is a strong advocate for using technology to address global environmental and food production challenges. Friedberg’s focus on sustainability and innovation has made him a leader in the intersection of agriculture, climate science, and technology.
Showing 8 of 17 related collections
“The wisdom of the crowd is not just the sum of individual opinions, but a powerful force for innovation, creativity, and collective intelligence that can reshape our world.”
Crowdsourcing
By Jeff Howe
Discover a world of knowledge through our extensive collection of book summaries.
Jeff Howe is an acclaimed American author and journalist known for his insightful exploration of technology and its impact on society. He gained widespread recognition for his seminal book, 'Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business,' which examines how collective intelligence is reshaping industries. Howe has also contributed to notable publications such as Wired and The New York Times, where he provides analysis on the intersection of culture and technology. His writing style is characterized by a clear, engaging prose that makes complex ideas accessible to a broad audience.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "How Google Works", Eric Schmidt and Jonathan Rosenberg unveil the inner workings of one of the world's most innovative companies. Delving into the intersection of technology, business strategy, and culture, they explore how flexibility and creativity fuel Google's success. The authors share insider anecdotes and pivotal lessons about fostering collaboration and embracing change in a fast-paced digital landscape. You’ll discover the vital role data plays in decision-making and how to cultivate a "smart creatives" mindset. Prepare to be inspired by the blueprint of a company that has revolutionized not just the tech industry, but the very way we navigate information itself.
In "The Singularity Is Near," futurist Ray Kurzweil examines the transformative convergence of technology and biology, predicting a pivotal moment when artificial intelligence surpasses human intelligence. He explores the implications of exponentially accelerating advancements, from nanotechnology to genetic engineering, and their potential to reshape humanity. As Kurzweil articulates the challenges and opportunities posed by this evolution, he paints a provocative picture of a future where humans and machines merge. Could we soon transcend our biological limitations? Venture into this thought-provoking narrative that questions the very essence of what it means to be human amidst the rise of the machines.
In 'Makers,' Chris Anderson explores the revolutionary movement of DIY innovation that is reshaping our economy and culture. He introduces the rise of 3D printing, robotics, and open-source technologies that empower everyday creators to become entrepreneurs. The book reveals how this grassroots revolution is set to democratize manufacturing and inspire a new era of creativity and invention. Anderson highlights fascinating stories of makers who are transforming their ideas into tangible products, mingling technology with artistry. Dive into a world where possibilities are limited only by imagination!
In 'Hatching Twitter', Nick Bilton unveils the tumultuous rise of the social media giant Twitter, chronicling the intense rivalries and relationships among its founders. From a small idea in a messy office to a billion-dollar company, the book reveals the behind-the-scenes struggles and creative tensions that shaped the platform. Readers will discover the personal sacrifices and ethical dilemmas faced by the key players in this digital revolution. With gripping storytelling, the book captures the chaotic blend of ambition, innovation, and betrayal that defined Twitter's inception. What will you uncover about the true stories behind the tweets?
In 'Go To,' Steve Lohr delves into the transformative power of technology and its profound impact on the way we work and interact. Through compelling stories and case studies, he illustrates how the rise of data-driven decision-making is reshaping industries and the workforce. The narrative invites readers to explore the delicate balance between human intuition and algorithmic efficiency. As the lines between man and machine blur, what does the future hold for our workplaces and ourselves? Discover the insights and challenges that come with navigating this new digital era.
'Return to the Little Kingdom' by Michael Moritz takes readers on an enthralling journey back to the origins of Apple Inc., revealing the bold visionaries who revolutionized technology. This captivating narrative chronicles Steve Jobs and Steve Wozniak's audacious endeavors in a garage, where innovation sparked the creation of groundbreaking products. With behind-the-scenes insights, the book explores the dynamics of creativity, risk, and ambition that propelled a small team to global fame. Moritz's detailed storytelling unveils the highs and lows of a company that changed the world, leaving readers eager to discover the secrets behind Apple's legendary success. Prepare to be inspired by the untold stories of determination that shaped the future of technology.
In 'Peopleware', Tom DeMarco and Timothy R. Lister delve into the often-overlooked human factors that influence software development success. They argue that a company's culture and team dynamics are as critical as technology and tools for productivity and innovation. Packed with insightful anecdotes and real-world examples, this book challenges conventional management practices and highlights the importance of treating employees as valuable assets. Readers will discover actionable strategies to foster collaboration, creativity, and trust within teams. Can the right environment transform mere employees into high-performing teams?
In 'The Sales Acceleration Formula', Mark Roberge unveils a revolutionary approach to scaling sales in the digital age. Drawing from his success at HubSpot, he provides a data-driven strategy that transforms traditional sales methods. Roberge emphasizes the importance of hiring, training, and managing sales teams through innovative metrics and technology. This compelling blueprint is designed not just for sales leaders but for anyone looking to refine their business strategies. Are you ready to supercharge your sales and outsmart the competition?