In "How Google Works", Eric Schmidt and Jonathan Rosenberg unveil the inner workings of one of the world's most innovative companies. Delving into the intersection of technology, business strategy, and culture, they explore how flexibility and creativity fuel Google's success. The authors share insider anecdotes and pivotal lessons about fostering collaboration and embracing change in a fast-paced digital landscape. You’ll discover the vital role data plays in decision-making and how to cultivate a "smart creatives" mindset. Prepare to be inspired by the blueprint of a company that has revolutionized not just the tech industry, but the very way we navigate information itself.
By Eric Schmidt, Jonathan Rosenberg
Published: 2017
"Great companies are built on great products"
Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.
Eric Schmidt is a prominent American author, technology executive, and entrepreneur known for his influential contributions to the fields of technology and business. He served as the CEO of Google from 2001 to 2011 and later as the Executive Chairman of Alphabet Inc. His career is marked by a deep understanding of the intersection between technology and society.
In addition to his corporate achievements, Schmidt has co-authored several notable works, including "The New Digital Age: Reshaping the Future of People, Nations and Business" (2013) and "How Google Works" (2014), both of which offer insights into the rapidly evolving landscape of technology and its impact on people and organizations.
Schmidt’s writing style is characterized by clarity, data-driven analysis, and a forward-thinking perspective, making complex technological concepts accessible to a broader audience. His works often explore themes of innovation, leadership, and the ethical implications of technological advancements, reflecting his extensive experience in navigating the challenges of the digital age.
Jonathan Rosenberg is an accomplished author and historian, recognized for his expertise in both contemporary and modern political narratives. His notable works include "The Fight for the Future: How Humans Can Triumph in a Digital Age," which explores the intersection of technology and humanism, and "How to Win the War on Terror," where he delves into strategies for addressing global conflicts. Rosenberg's writing style is characterized by its analytical depth and accessible prose, allowing complex ideas to resonate with a broad audience. Through his engaging storytelling and rigorous scholarship, he invites readers to reconsider the implications of current events and the trajectory of human society.
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*The Pregnancy Journal* is an essential companion for expectant mothers, blending informative insights with a personal touch. Packed with weekly updates, this engaging guide navigates the emotional and physical changes of pregnancy, helping you embrace each moment. Beautifully designed, it encourages you to document your journey, fostering a deeper connection with your growing baby. Helpful tips and expert advice are woven throughout, empowering you to prepare for motherhood with confidence. Discover the magic of pregnancy while creating a cherished keepsake that you'll treasure for years to come!
In 'Makers,' Chris Anderson explores the revolutionary movement of DIY innovation that is reshaping our economy and culture. He introduces the rise of 3D printing, robotics, and open-source technologies that empower everyday creators to become entrepreneurs. The book reveals how this grassroots revolution is set to democratize manufacturing and inspire a new era of creativity and invention. Anderson highlights fascinating stories of makers who are transforming their ideas into tangible products, mingling technology with artistry. Dive into a world where possibilities are limited only by imagination!
In 'Predictably Irrational', Dan Ariely delves into the hidden forces that shape our decisions, revealing how we often act against our own best interests in surprising ways. Through engaging experiments, he uncovers the psychological biases and societal influences that drive our seemingly irrational behaviors. Ariely challenges the notion of human rationality, showing that our choices are often predictable and systematically flawed. This revised and expanded edition offers fresh insights, making it essential reading for anyone looking to understand the intricacies of human decision-making. Prepare to rethink your understanding of choice and discover how to make better decisions in an unpredictable world.
In 'Shaping the Future of the Fourth Industrial Revolution', Klaus Schwab and Nicholas Davis explore the transformative impact of emerging technologies on society, economy, and governance. They argue that as we stand on the brink of this revolution, it is essential to consider the ethical implications of our innovations. The authors pose thought-provoking questions about equality, privacy, and the future of work, urging readers to take an active role in shaping this future. Drawing on real-world examples, they reveal how collaboration between leaders, businesses, and citizens can harness the power of technology for the greater good. Prepare to rethink progress and envision a world that prioritizes human values amidst rapid technological changes.
'Super Pumped' by Mike Isaac delves into the meteoric rise and turbulent fall of Uber, exploring the audacious vision of its founder, Travis Kalanick. As the company shakes up the transportation industry, ethical dilemmas and personal struggles emerge, painting a vivid portrait of ambition and chaos. Readers will be captivated by the fierce battles within the company and the relentless drive for success. Intriguingly, this narrative reveals the dark side of tech innovation and startup culture, leaving you questioning the cost of disruption. Prepare to be enthralled by a story of power, greed, and the quest for dominance in a rapidly changing world.
In 'Get Back in the Box', Douglas Rushkoff challenges the relentless embrace of technology in our lives, urging us to reconnect with the tangible world. He explores the idea that true innovation originates not from flashy gadgets, but from understanding and enhancing our existing systems. Rushkoff uses vivid anecdotes and sharp insights to illustrate how businesses and individuals can find deeper fulfillment by focusing on the core values that matter. This thought-provoking journey prompts readers to reconsider their relationship with technology and its role in their lives. Are you ready to step back, reflect, and rediscover what's truly essential?
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“Great companies are built on great products”
How Google Works
By Eric Schmidt, Jonathan Rosenberg
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