In "How Google Works", Eric Schmidt and Jonathan Rosenberg unveil the inner workings of one of the world's most innovative companies. Delving into the intersection of technology, business strategy, and culture, they explore how flexibility and creativity fuel Google's success. The authors share insider anecdotes and pivotal lessons about fostering collaboration and embracing change in a fast-paced digital landscape. You’ll discover the vital role data plays in decision-making and how to cultivate a "smart creatives" mindset. Prepare to be inspired by the blueprint of a company that has revolutionized not just the tech industry, but the very way we navigate information itself.
By Eric Schmidt, Jonathan Rosenberg
Published: 2017
"Great companies are built on great products"
Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.
Eric Schmidt is a prominent American author, technology executive, and entrepreneur known for his influential contributions to the fields of technology and business. He served as the CEO of Google from 2001 to 2011 and later as the Executive Chairman of Alphabet Inc. His career is marked by a deep understanding of the intersection between technology and society.
In addition to his corporate achievements, Schmidt has co-authored several notable works, including "The New Digital Age: Reshaping the Future of People, Nations and Business" (2013) and "How Google Works" (2014), both of which offer insights into the rapidly evolving landscape of technology and its impact on people and organizations.
Schmidt’s writing style is characterized by clarity, data-driven analysis, and a forward-thinking perspective, making complex technological concepts accessible to a broader audience. His works often explore themes of innovation, leadership, and the ethical implications of technological advancements, reflecting his extensive experience in navigating the challenges of the digital age.
Jonathan Rosenberg is an accomplished author and historian, recognized for his expertise in both contemporary and modern political narratives. His notable works include "The Fight for the Future: How Humans Can Triumph in a Digital Age," which explores the intersection of technology and humanism, and "How to Win the War on Terror," where he delves into strategies for addressing global conflicts. Rosenberg's writing style is characterized by its analytical depth and accessible prose, allowing complex ideas to resonate with a broad audience. Through his engaging storytelling and rigorous scholarship, he invites readers to reconsider the implications of current events and the trajectory of human society.
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In "Bad Blood," investigative journalist John Carreyrou unveils the shocking rise and scandalous fall of Theranos, a biotech startup promising revolutionary blood-testing technology. Through a gripping narrative, he exposes the cunning deception of founder Elizabeth Holmes, who captivated investors and the public while hiding the truth about her company's capabilities. As whistleblowers emerge and the medical world takes notice, the web of lies begins to unravel, revealing the dark side of Silicon Valley ambition. With each revelation, the stakes escalate, putting patients' lives at risk and sparking a fierce battle for accountability. This true story of ambition, ethics, and betrayal raises a haunting question: how far will one go to achieve success?
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In 'Code', Charles Petzold takes readers on a captivating journey through the world of programming and computer science. He unravels the complex tapestry of how computers work, starting from simple concepts and building up to intricate systems. Through engaging anecdotes and metaphors, Petzold demystifies the inner workings of machines, making them accessible to everyone. This exploration not only reveals the beauty of code but also challenges us to think critically about the impact of technology in our lives. Prepare to see the digital world around you in a whole new light!
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“Great companies are built on great products”
How Google Works
By Eric Schmidt, Jonathan Rosenberg
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