In "How Google Works", Eric Schmidt and Jonathan Rosenberg unveil the inner workings of one of the world's most innovative companies. Delving into the intersection of technology, business strategy, and culture, they explore how flexibility and creativity fuel Google's success. The authors share insider anecdotes and pivotal lessons about fostering collaboration and embracing change in a fast-paced digital landscape. You’ll discover the vital role data plays in decision-making and how to cultivate a "smart creatives" mindset. Prepare to be inspired by the blueprint of a company that has revolutionized not just the tech industry, but the very way we navigate information itself.
By Eric Schmidt, Jonathan Rosenberg
Published: 2017
"Great companies are built on great products"
Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.
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“Great companies are built on great products”
How Google Works
By Eric Schmidt, Jonathan Rosenberg
Discover a world of knowledge through our extensive collection of book summaries.
Eric Schmidt is a prominent American author, technology executive, and entrepreneur known for his influential contributions to the fields of technology and business. He served as the CEO of Google from 2001 to 2011 and later as the Executive Chairman of Alphabet Inc. His career is marked by a deep understanding of the intersection between technology and society.
In addition to his corporate achievements, Schmidt has co-authored several notable works, including "The New Digital Age: Reshaping the Future of People, Nations and Business" (2013) and "How Google Works" (2014), both of which offer insights into the rapidly evolving landscape of technology and its impact on people and organizations.
Schmidt’s writing style is characterized by clarity, data-driven analysis, and a forward-thinking perspective, making complex technological concepts accessible to a broader audience. His works often explore themes of innovation, leadership, and the ethical implications of technological advancements, reflecting his extensive experience in navigating the challenges of the digital age.
Jonathan Rosenberg is an accomplished author and historian, recognized for his expertise in both contemporary and modern political narratives. His notable works include "The Fight for the Future: How Humans Can Triumph in a Digital Age," which explores the intersection of technology and humanism, and "How to Win the War on Terror," where he delves into strategies for addressing global conflicts. Rosenberg's writing style is characterized by its analytical depth and accessible prose, allowing complex ideas to resonate with a broad audience. Through his engaging storytelling and rigorous scholarship, he invites readers to reconsider the implications of current events and the trajectory of human society.
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