In 'Designing Obama', Scott Thomas reveals the intricate design strategies that played a pivotal role in shaping Barack Obama's historic presidential campaigns. Through a blend of personal anecdotes and professional insights, Thomas uncovers how design can influence public perception and political messaging. Readers are taken behind the scenes of groundbreaking digital initiatives that energized a generation of voters. This book not only showcases the transformative power of design but also invites readers to rethink the intersection of creativity and politics. What can the artistry behind a campaign teach us about the future of communication and persuasion?
By Scott Thomas
Published: 2010
"In the landscape of modern politics, design is not just a tool for aesthetics; it's a bridge that connects the electorate with vision, innovation, and hope."
Sophie Bakalar is a distinguished author and venture capitalist known for her adept storytelling and insightful exploration of contemporary issues. Her debut novel received critical acclaim for its nuanced portrayal of complex characters and societal dynamics. In addition to her literary achievements, Bakalar is a co-founder of a successful venture firm, where she leverages her keen understanding of market trends and innovation. Her essays and articles, often featured in prominent publications, reflect her deep engagement with cultural and technological shifts. Bakalar's multifaceted career bridges the worlds of literature and entrepreneurship, making her a unique voice in both fields.
Ben Affleck is an acclaimed American actor, director, and screenwriter, noted for his significant contributions to film and literature. He achieved early acclaim with his co-writing and starring role in "Good Will Hunting" (1997), which earned him an Academy Award for Best Original Screenplay alongside Matt Damon. Affleck further showcased his directorial prowess with the critically acclaimed film "Argo" (2012), which won the Academy Award for Best Picture. His work often explores complex characters and social issues, making a substantial impact on contemporary storytelling. Additionally, Affleck has been involved in various philanthropic efforts, using his platform to support numerous charitable causes.
Barack Obama is the 44th President of the United States, serving from 2009 to 2017. As the first African American president, Obama’s leadership marked a historic moment in American history. His administration focused on healthcare reform, economic recovery from the Great Recession, and environmental policies. He is best known for the Affordable Care Act, as well as his efforts to expand civil rights and restore diplomatic relations with Cuba. Since leaving office, Obama has continued to engage in public life through his foundation, focusing on leadership development, civic engagement, and global issues.
Tim Cook is an American business executive and the CEO of Apple Inc., having succeeded Steve Jobs in 2011. Under Cook’s leadership, Apple has continued to grow and innovate, introducing products like the Apple Watch and advancing its focus on privacy, sustainability, and healthcare technology. Cook is known for his calm and steady leadership style, as well as his commitment to social issues such as LGBTQ+ rights, environmental responsibility, and ethical business practices. He has been a driving force behind Apple’s growth as the world’s most valuable company. Cook’s influence extends beyond tech, making him one of the most respected business leaders globally.
Andy Budd is a renowned author and user experience (UX) designer, best known for his influential work in the field of web design. He co-authored "CSS Mastery: Advanced Web Standards Solutions," which has become a seminal text for web developers worldwide. As a founding partner of the consulting firm Clearleft, Budd has made significant contributions to advancing UX design practices. He is also a sought-after speaker at design conferences and an active advocate for the design community. Through his writing and leadership, Budd continues to shape the future of digital design.
Patrick Collison is an Irish entrepreneur and co-founder of Stripe, a global technology company that enables businesses to accept online payments. Along with his brother John, Patrick has transformed Stripe into one of the most valuable private tech companies in the world. Stripe’s innovative approach to online payments has made it a key player in the financial technology space. Collison is known for his deep interest in science, technology, and policy, often engaging in conversations about innovation, progress, and how to improve societal outcomes. He is an advocate for scientific advancement and the intersection of technology and public policy.
Neil Gaiman is a bestselling British author known for his fantasy, horror, and science fiction works, including American Gods, Coraline, and The Sandman graphic novel series. His stories often blend mythology, folklore, and the supernatural, creating dark yet imaginative worlds. Gaiman’s work has been adapted into films, television shows, and radio plays, further cementing his influence in popular culture. He has won numerous awards, including the Hugo, Nebula, and Bram Stoker awards. Gaiman continues to be a beloved figure in both literature and pop culture, known for his storytelling prowess and unique voice.
Naval Ravikant is an entrepreneur, angel investor, and philosopher, best known as the co-founder of AngelList, a platform that connects startups with investors. Ravikant is a prolific thinker and writer on topics such as startups, investing, and personal well-being, sharing his wisdom through essays, podcasts, and social media. He has invested in over 100 companies, including Uber, Twitter, and Yammer, making him one of Silicon Valley’s most successful angel investors. Ravikant is also known for his philosophical musings on wealth, happiness, and the meaning of life, which have garnered him a large and dedicated following.
Showing 8 of 19 related collections
“In the landscape of modern politics, design is not just a tool for aesthetics; it's a bridge that connects the electorate with vision, innovation, and hope.”
Designing Obama
By Scott Thomas
Discover a world of knowledge through our extensive collection of book summaries.
Scott Thomas is a renowned author known for his compelling and atmospheric storytelling. He is the author of notable works such as the acclaimed novel "Kill Creek," which combines elements of horror and psychological thriller, and "The Last House on Needless Street," which has been widely praised for its intricate plot and deep character development. Scott's writing style is characterized by his ability to weave tension and emotion seamlessly, often exploring themes of darkness and resilience in human nature. His work has garnered a dedicated readership and critical acclaim, solidifying his place in contemporary literature.
Key information about the book.
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
