In 'Eating the Big Fish', Adam Morgan explores the audacious strategies of challenger brands that dare to take on industry giants. Through captivating case studies and powerful insights, he reveals how these smaller players redefine the market landscape. This book challenges conventional marketing wisdom and emphasizes the importance of courage and innovation. Morgan's compelling narrative encourages readers to rethink their approach to brand-building, whether they're entrepreneurs or seasoned marketers. Discover how to stand out, make bold moves, and thrive in a competitive world.
By Adam Morgan
Published: 2009
"To succeed in a world that favors the established, you must be the bold disruptor, the big fish that dares to swim against the current."
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
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“To succeed in a world that favors the established, you must be the bold disruptor, the big fish that dares to swim against the current.”
Eating the Big Fish
By Adam Morgan
Discover a world of knowledge through our extensive collection of book summaries.
Adam Morgan is a renowned author and thought leader in the realm of contemporary fiction. He is best known for his thought-provoking novels, including 'The Infinite Journey' and 'Echoes of Tomorrow,' which explore themes of identity, ambition, and the complexities of human relationships. Morgan's writing style is characterized by its lyrical prose and deep psychological insight, often weaving intricate plots that challenge readers to reflect on their own experiences. With a background in psychology and a passion for storytelling, he crafts narratives that resonate on both an emotional and intellectual level.
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