In 'Branding,' Michael Johnson delves into the intricate world of brand identity and its profound impact on consumer perception. He uncovers the psychological underpinnings that influence how we connect with brands, making it an essential read for marketers and creatives alike. Through vivid examples and insightful analyses, Johnson illustrates the transformative power of effective branding in today’s competitive landscape. This book is not just a guide; it’s a journey into understanding the art and science behind memorable brands. Are you ready to unlock the secrets of successful branding?
By Michael Johnson
Published: 2016
""Branding is not just a logo; it's the voice of your values, the promise of your mission, and the connection to your audience.""
The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypes Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE THN, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question—the missing gap in the market—to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand—from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.
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“"Branding is not just a logo; it's the voice of your values, the promise of your mission, and the connection to your audience."”
Branding
By Michael Johnson
Discover a world of knowledge through our extensive collection of book summaries.
Michael Johnson is an accomplished author known for his gripping novels that blend suspense and psychological depth. His notable works include 'Shattered Reflections,' which received critical acclaim for its intricate plotting and complex characters, and 'Through the Shadows,' a bestseller that explores the themes of identity and memory. Johnson's writing style is characterized by its lyrical prose and ability to evoke strong emotional responses, drawing readers into the intricate worlds he creates. A frequent speaker at literary festivals, he is respected for his insights into the craft of writing and the human experience.
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