Branding Book Summary

In 'Branding,' Michael Johnson delves into the intricate world of brand identity and its profound impact on consumer perception. He uncovers the psychological underpinnings that influence how we connect with brands, making it an essential read for marketers and creatives alike. Through vivid examples and insightful analyses, Johnson illustrates the transformative power of effective branding in today’s competitive landscape. This book is not just a guide; it’s a journey into understanding the art and science behind memorable brands. Are you ready to unlock the secrets of successful branding?

By Michael Johnson

Published: 2016

""Branding is not just a logo; it's the voice of your values, the promise of your mission, and the connection to your audience.""

Book Review of Branding

The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypes Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE THN, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question—the missing gap in the market—to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand—from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

Similar books you might like →

Showing 8 of 29 similar books

Similar Book Recommendations →

Sean Ellis's Book Recommendations

Sean Ellis is a prolific author known for his riveting contributions to the thriller and adventure genres. He has penned numerous novels, including the popular Nick Kismet series, which has captivated readers with its blend of historical intrigue and action-packed storytelling. Ellis’s work often reflects his deep interest in archaeology and mythology, adding rich layers of authenticity to his plots. In addition to his novels, he has co-authored several works with other prominent writers, further cementing his reputation in the literary world. His engaging narratives and well-researched backgrounds have garnered a dedicated following and critical acclaim.

Fantasy and Science FictionInspiring ReadsCreativity and Innovation

Jan Losert's Book Recommendations

Jan Losert is a visionary author and digital design expert, renowned for his contributions to the intersection of technology and creativity. His most significant work includes co-authoring "Design Systems Handbook," which has become a seminal guide for creating cohesive and efficient design frameworks. Losert's expertise extends to his role as a speaker and educator, where he passionately shares his insights on user experience and interface design. In addition to his literary achievements, he co-founded several successful startups, leveraging his deep understanding of design to drive innovation. His work continues to influence and inspire both emerging and established designers worldwide.

Creativity and InnovationTechnology and Future

Ran Segall's Book Recommendations

Ran Segall is an Israeli designer, YouTuber, and entrepreneur, known for his work in freelance web design and his popular YouTube channel, Flux Academy. Segall provides design tutorials, business advice, and insights for freelancers, helping designers improve their craft and grow their businesses. He has built a successful online platform through his transparent and practical approach to design education. Segall also runs Flux Academy, where he teaches web design and freelancing strategies to aspiring designers around the world. His approachable style and expertise have made him a trusted resource in the design community.

Business and LeadershipCreativity and InnovationEducation

Gary Vaynerchuk's Book Recommendations

Gary Vaynerchuk, also known as GaryVee, is a serial entrepreneur, investor, and social media personality. He initially gained prominence through his family’s wine business, turning it into a digital juggernaut with his online content and wine reviews. Gary is now the CEO of VaynerMedia, a full-service digital agency, and has authored multiple bestsellers, including Crush It! and Jab, Jab, Jab, Right Hook. He is known for his blunt, motivational style and advice on business, marketing, and personal branding. Gary continues to inspire millions with his focus on hustle, entrepreneurship, and leveraging digital platforms for success.

Business and LeadershipSuccess Stories and Life LessonsInspiring Reads

David Cancel's Book Recommendations

David Cancel is a prominent entrepreneur and author best known for his influential work in the tech and startup communities. As the CEO and co-founder of Drift, a leading conversational marketing platform, he has revolutionized how businesses engage with their customers online. Cancel has also authored insightful books such as "Hypergrowth," which offers valuable strategies for scaling startups rapidly. His contributions extend beyond literature as he frequently shares his expertise through speaking engagements and his popular podcast, "Seeking Wisdom." David Cancel's innovative ideas and practical advice continue to inspire and guide entrepreneurs worldwide.

Business and LeadershipSuccess Stories and Life LessonsInspiring Reads

Ann Handley's Book Recommendations

Ann Handley is a renowned digital marketing pioneer and a Wall Street Journal bestselling author. She is the author of "Everybody Writes," a seminal guide on creating compelling content, and co-author of "Content Rules," which outlines effective content marketing strategies. As the Chief Content Officer at MarketingProfs, she has significantly influenced modern marketing practices. Handley is also a highly sought-after keynote speaker, known for her insights on digital content and marketing trends. Her work has empowered countless marketers to elevate their content creation and strategy efforts.

Business and LeadershipInspiring ReadsProductivity

Chris Powers's Book Recommendations

Chris Powers is a real estate entrepreneur, investor, and founder of Fort Capital, a real estate investment firm based in Texas. Powers specializes in acquiring and developing industrial and commercial properties, focusing on value-add opportunities in rapidly growing markets. He is also the host of The FORT Podcast, where he interviews entrepreneurs, investors, and real estate professionals about their experiences and insights. Powers is a strong advocate for building communities and fostering long-term growth in real estate development. His work has positioned him as a leader in the Texas real estate market and a trusted voice in the industry.

Business and LeadershipInspiring Reads

Nat Eliason's Book Recommendations

Nat Eliason is an influential writer, entrepreneur, and educator known for his insightful work on personal growth, productivity, and digital marketing. He founded Growth Machine, a successful SEO and content marketing agency that has helped numerous companies expand their online presence. Eliason's thought-provoking articles on his blog cover a wide range of topics, from philosophy to health, attracting a large and engaged audience. Additionally, he authored "Effortless Output with Roam," a comprehensive guide on using the Roam Research tool for knowledge management. Through his diverse contributions, Eliason has established himself as a significant voice in the realms of self-improvement and digital strategy.

Self-ImprovementProductivityBusiness and Leadership

Showing 8 of 22 related collections

"Branding is not just a logo; it's the voice of your values, the promise of your mission, and the connection to your audience."

Branding

By Michael Johnson