In 'Engage', Brian Solis takes readers on a riveting journey through the transforming landscape of digital communication. He unveils the profound impact of social media on businesses and relationships, challenging traditional marketing approaches. Solis provides actionable insights and strategies to captivate audiences and foster meaningful connections. As technology evolves, he urges leaders to embrace change and innovation. Will you adapt to the new rules of engagement and reap the rewards, or be left behind?
By Brian Solis
Published: 2010
""In a digital world, engagement is not just an option; it's a necessity that transforms brands into trusted allies.""
The ultimate guide to branding and building your business in the era of the Social Web?revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
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“"In a digital world, engagement is not just an option; it's a necessity that transforms brands into trusted allies."”
Engage
By Brian Solis
Discover a world of knowledge through our extensive collection of book summaries.
Brian Solis is a renowned digital analyst, strategist, and author known for his insightful contributions to the fields of technology, business, and social media. With a unique blend of storytelling and analytical acumen, he has penned several influential works including 'Engage!', 'The End of Business as Usual', and 'X: The Experience When Business Meets Design'. Solis is recognized for his thought leadership in understanding the impact of technology on consumer behavior and digital transformation, often emphasizing the importance of human-centered design in the digital age. His writing style is both engaging and thought-provoking, making complex concepts accessible to a wide audience.
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