In "To Sell Is Human," Daniel H. Pink reveals that everyone is in sales, whether they realize it or not. He explores the art of persuasion and the changing landscape of selling in a world driven by technology and social interaction. Through captivating anecdotes and scientific research, Pink uncovers the surprising truths about what motivates us to buy and sell. He offers practical techniques to enhance our ability to connect and influence others ethically. This thought-provoking book challenges our perceptions of salesmanship, inspiring readers to embrace their inner seller in everyday life.
By Daniel H. Pink
Published: 2012
"To sell is to human."
Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
Showing 8 of 27 similar books
David Cancel is a prominent entrepreneur and author best known for his influential work in the tech and startup communities. As the CEO and co-founder of Drift, a leading conversational marketing platform, he has revolutionized how businesses engage with their customers online. Cancel has also authored insightful books such as "Hypergrowth," which offers valuable strategies for scaling startups rapidly. His contributions extend beyond literature as he frequently shares his expertise through speaking engagements and his popular podcast, "Seeking Wisdom." David Cancel's innovative ideas and practical advice continue to inspire and guide entrepreneurs worldwide.
Nat Eliason is an influential writer, entrepreneur, and educator known for his insightful work on personal growth, productivity, and digital marketing. He founded Growth Machine, a successful SEO and content marketing agency that has helped numerous companies expand their online presence. Eliason's thought-provoking articles on his blog cover a wide range of topics, from philosophy to health, attracting a large and engaged audience. Additionally, he authored "Effortless Output with Roam," a comprehensive guide on using the Roam Research tool for knowledge management. Through his diverse contributions, Eliason has established himself as a significant voice in the realms of self-improvement and digital strategy.
Bill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.
James Clear is the author of the bestselling book Atomic Habits, which focuses on the power of small habits and incremental improvements to achieve significant personal and professional growth. Clear’s writing blends insights from psychology, neuroscience, and productivity to provide practical strategies for building better habits. His work has helped millions of people create positive changes in their lives by focusing on the process rather than the outcome. James’s clear, actionable advice has made him a sought-after speaker and thought leader in the field of personal development.
Brian Tracy is a renowned Canadian-American motivational speaker, self-development author, and business consultant. He has written over 70 books, including bestsellers like "Eat That Frog!" and "The Psychology of Achievement," which have been translated into dozens of languages. Tracy's work primarily focuses on personal success, leadership, time management, and sales strategies. He has also delivered over 5,000 speeches and seminars around the world, inspiring millions to improve their lives and careers. His practical advice and actionable insights have cemented his reputation as a leading authority in personal and professional development.
“To sell is to human.”
To Sell Is Human
By Daniel H. Pink
Discover a world of knowledge through our extensive collection of book summaries.
Daniel H. Pink is a bestselling author known for his works on business, work, and human behavior. His notable books include "Drive," which explores the science of motivation, and "To Sell Is Human," which examines the art of persuasion in modern society. Pink's insights blend psychology and economics, and he frequently speaks on topics related to the changing nature of work in the 21st century. With a background in law and a previous role as a speechwriter for Al Gore, he brings a unique perspective to his writing and public speaking. Pink’s work has been translated into multiple languages and has influenced leaders and organizations around the globe.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "Misbehaving: The Making of Behavioral Economics," Nobel laureate Richard Thaler takes readers on a riveting journey through the evolution of behavioral economics, a field that challenges traditional economic theories. Thaler candidly shares his experiences and groundbreaking experiments that reveal how human behavior often defies rational expectations, leading to surprising choices in everyday life. With a blend of humor and keen insight, he highlights the quirks and biases that influence decision-making, reshaping our understanding of markets and policies. This enlightening narrative not only unveils the complexities of human behavior but also emphasizes the importance of incorporating psychology into economic thinking. Dive into a world where misbehavior leads to profound revelations about the way we live, work, and decide!
In "Nudge," behavioral economists Richard Thaler and Cass Sunstein unveil the subtle art of influencing choices and shaping outcomes without restricting freedom. They explore how small, seemingly insignificant changes in the way options are presented can lead to drastically improved decisions in health, finance, and overall happiness. With compelling real-world examples and engaging insights, the authors demonstrate how understanding human psychology can empower individuals and policymakers alike. Dive into a world where choice architecture transforms lives and reshapes society's approach to welfare. Discover the hidden nudges that could change everything about the way we choose!
In 'Originals', Adam Grant explores the traits and habits of those who dare to challenge the status quo. He delves into the psychology behind innovation, revealing how creative thinkers cultivate ideas that can reshape industries. The book is packed with research-backed insights and compelling stories of nonconformists who made a difference. Grant's engaging narrative encourages readers to embrace their originality and take calculated risks. Will you be inspired to unleash your inner original and change the world?
In 'Never Split the Difference,' former FBI hostage negotiator Chris Voss shares powerful negotiation techniques that can be used in daily life. Drawing from his high-stakes experiences, Voss reveals strategies to gain the upper hand without compromising. From tactical empathy to mastering the art of listening, readers learn how to create win-win situations. This book challenges conventional negotiation wisdom, proving that emotional intelligence is as important as logic. Discover how understanding human psychology can transform your approach to negotiations and lead to extraordinary results.
Dive into the mind of Charlie Munger, a legendary investor and confidant of Warren Buffett, who shares his extraordinary wisdom on decision-making and life strategy. This book decodes Munger's multi-disciplinary approach to thinking and outlines practical lessons drawn from diverse fields like psychology, mathematics, and philosophy. Readers will discover how Munger's principles can lead to better judgments and ultimately, success. With engaging anecdotes and sharp insights, this exploration of Munger's philosophy challenges traditional ways of thinking. Uncover the secrets behind Munger's unmatched clarity and learn how to apply these timeless principles to your own journey.
In 'Mistakes Were Made (but Not by Me)', Carol Tavris and Elliot Aronson explore the psychological mechanisms of self-justification and the often-unconscious ways we avoid admitting our wrongs. With compelling examples from history, psychology, and personal anecdotes, the authors reveal why people, from individuals to large organizations, refuse to accept accountability. This thought-provoking book challenges readers to confront their own biases and the cognitive dissonance that influences decision-making. Will you choose to embrace the discomfort of acknowledging your mistakes? Dive into this enlightening read and discover the profound impact of accountability on personal growth and relationships.
In 'The Book of Why', Judea Pearl and Dana Mackenzie unveil the profound concepts of causality and its pivotal role in understanding the world around us. They challenge traditional statistical methods, introducing the causal revolution that will change how we interpret data. Through captivating anecdotes and accessible explanations, the authors reveal the tools necessary to discern cause from correlation. Readers will be drawn into the mystery of why things happen, unfolding layers of knowledge that provoke deeper inquiry. This book is not just about statistics; it's a pathway to mastering the art of reasoning itself.
In 'Ogilvy on Advertising,' legendary ad man David Ogilvy shares his timeless insights and strategies that revolutionized the advertising industry. Drawing on his extensive experience, Ogilvy reveals the art of persuasion and the psychology of consumers, making this book a goldmine for marketers and creators alike. Packed with anecdotal wisdom and practical advice, he emphasizes the importance of research and understanding your audience. With a blend of wit and candor, Ogilvy's reflections challenge conventional thinking and inspire innovation. This essential guide is not just a read; it's an invitation to rethink how we connect with the world through advertising.