In "For the Win," Kevin Werbach and Dan Hunter explore how online games can influence real-world economics and social change. The authors dive into the vibrant world of virtual economies, revealing how game mechanics can incentivize cooperation and innovation. Through compelling examples, they demonstrate the potential of gamification to solve complex global issues, from labor rights to environmental sustainability. This thought-provoking work challenges readers to reconsider the interplay between gaming and everyday life. Will you see video games as mere entertainment or as powerful tools for transformation?
By Kevin Werbach, Dan Hunter
Published: 2012
""In a world where real and virtual economies collide, understanding the power of play can change the way we work, compete, and ultimately, succeed.""
Millions play Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game-makers need not be the only ones benefiting from game design. Werbach and Hunter, lawyers and World of Warcraft players, created the world's first course on gamification at the Wharton School. In their book, they reveal how game thinking--addressing problems like a game designer--can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.
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“"In a world where real and virtual economies collide, understanding the power of play can change the way we work, compete, and ultimately, succeed."”
For the Win
By Kevin Werbach, Dan Hunter
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Kevin Werbach is a respected author, educator, and thought leader in the fields of technology, business, and law. He is a professor at the Wharton School of the University of Pennsylvania, where he teaches courses on technology and the regulation of innovation. Kevin is particularly known for his insights on the implications of emerging technologies, including blockchain and artificial intelligence. His notable works include 'For the Win: How Game Thinking Can Revolutionize Your Business' and 'The Blockchain and the New Architecture of Trust,' which explore how game mechanics and blockchain technology can drive engagement and trust in business practices. Werbach's writing style is characterized by its clarity and ability to connect complex ideas with practical applications, making his works accessible to a broad audience.
Dan Hunter is an acclaimed author known for his thought-provoking works in contemporary fiction. His notable novels include 'The Shadows Between Us' and 'Echoes of Silence', which have garnered critical acclaim for their intricate plots and rich character development. Hunter's writing style is characterized by its lyrical prose and deep psychological insights, exploring themes of existentialism and the human condition. In addition to his fiction, he has contributed essays to various literary journals and is a sought-after speaker at literary festivals.
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