In 'Freakonomics,' Steven D. Levitt and Stephen J. Dubner explore the hidden side of everything, revealing the surprising truths behind human behavior and decision-making. Through a series of intriguing case studies, they uncover the economic forces that shape our lives in ways we never expected. What do schoolteachers and sumo wrestlers have in common? How do incentives drive the behavior of people in powerful positions? Prepare to challenge your assumptions and see the world through a lens of data and unconventional thinking.
By Steven D. Levitt, Stephen J. Dubner
Published: 2009
"Incentives are the cornerstone of modern life: Who gets what, when, and how are often driven by the underlying motivations that we don’t pay attention to."
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? How much do parents really matter? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life—from cheating and crime to parenting and sports—and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives—how people get what they want or need, especially when other people want or need the same thing.
Steven D. Levitt is an acclaimed American economist and co-author of the best-selling book 'Freakonomics: A Rogue Economist Explores the Hidden Side of Everything'. Renowned for his ability to apply economic theory to diverse aspects of everyday life, Levitt's writing style is characterized by its engaging narrative and accessible explanations of complex ideas. He has also penned 'SuperFreakonomics' and 'Think Like a Freak', further establishing himself as a thought leader in the intersection of economics and popular culture. Levitt's work encourages readers to look beyond conventional wisdom and explore the surprising motivations behind human behavior.
Stephen J. Dubner is an acclaimed author, journalist, and radio host, best known for co-authoring the bestselling Freakonomics series with economist Steven Levitt. His notable works include 'Freakonomics: A Rogue Economist Explores the Hidden Side of Everything,' 'SuperFreakonomics,' and 'When to Rob a Bank: And 131 More Warped Suggestions and Well-Intended Rants.' Dubner's writing style is characterized by its engaging narrative, witty humor, and an ability to simplify complex economic and social concepts for a general audience. In addition to his literature, he is a co-host of the popular Freakonomics Radio podcast, where he explores the intersection of economics and everyday life.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "Misbehaving: The Making of Behavioral Economics," Nobel laureate Richard Thaler takes readers on a riveting journey through the evolution of behavioral economics, a field that challenges traditional economic theories. Thaler candidly shares his experiences and groundbreaking experiments that reveal how human behavior often defies rational expectations, leading to surprising choices in everyday life. With a blend of humor and keen insight, he highlights the quirks and biases that influence decision-making, reshaping our understanding of markets and policies. This enlightening narrative not only unveils the complexities of human behavior but also emphasizes the importance of incorporating psychology into economic thinking. Dive into a world where misbehavior leads to profound revelations about the way we live, work, and decide!
In "Nudge," behavioral economists Richard Thaler and Cass Sunstein unveil the subtle art of influencing choices and shaping outcomes without restricting freedom. They explore how small, seemingly insignificant changes in the way options are presented can lead to drastically improved decisions in health, finance, and overall happiness. With compelling real-world examples and engaging insights, the authors demonstrate how understanding human psychology can empower individuals and policymakers alike. Dive into a world where choice architecture transforms lives and reshapes society's approach to welfare. Discover the hidden nudges that could change everything about the way we choose!
In "The Millionaire Messenger," author Brendon Burchard reveals the secrets to transforming your expertise into a thriving business. With a blend of inspirational anecdotes and practical strategies, he guides readers on how to leverage their knowledge and passions to create impactful messages. Discover how to package your unique insights, build a loyal audience, and generate wealth while empowering others. Burchard’s dynamic approach challenges conventional thinking about success and encourages you to embrace your potential. Prepare to be inspired and equipped to embark on your own journey to becoming a Millionaire Messenger!
In "The Vaccine Book," Dr. Robert W. Sears takes readers on a deep dive into the science and safety behind immunizations, addressing both the fervent advocates and skeptics of vaccination. He provides a balanced perspective on the benefits and potential risks associated with vaccines, offering insightful data and personal anecdotes. With a clear focus on empowering parents, Sears outlines alternative schedules and considerations for various vaccines. The book challenges common misconceptions while promoting informed decision-making about children's health. This enlightening read invites you to explore the critical intersection of medicine, choice, and the future of public health.
In "What's Your Problem?", Thomas Wedell-Wedellsborg challenges traditional approaches to problem-solving by urging readers to rethink and reframe their issues. Through insightful anecdotes and practical frameworks, he demonstrates how the way we define a problem can drastically alter the solution. The book reveals that many great ideas are born from asking better questions, transforming the complexities of challenges into actionable insights. Wedell-Wedellsborg invites us to embrace a mindset shift that fosters creativity and innovation. Are you ready to unlock the true potential of your problems?
In 'The Autobiography of Benjamin Franklin,' the iconic Founding Father takes readers on a captivating journey through his life, revealing his rise from humble beginnings to becoming a key figure in American history. Franklin shares insightful anecdotes of his innovative spirit, dedication to self-improvement, and adventurous pursuits in science, politics, and philosophy. His wit and wisdom shine through as he candidly reflects on his successes and failures, providing a wealth of lessons for modern readers. Readers will discover not only the story of a remarkable man but also the principles that shaped a nation. This autobiography invites us to ponder our own paths and the impact of our choices.
In 'Guns, Germs, and Steel,' Jared Diamond investigates the factors that have shaped human societies over the last 13,000 years. He argues that environmental differences, rather than racial genetics, have been the primary drivers of inequality among civilizations. The book explores how agriculture, technology, and disease have influenced the rise and fall of empires. Through compelling narratives and insightful analysis, Diamond uncovers the unexpected connections between geography and history. Readers are left questioning the very foundations of societal development and the future of humanity.
Showing 8 of 30 similar books

David Heinemeier Hansson, also known as DHH, is a Danish programmer, entrepreneur, and author, best known as the creator of Ruby on Rails, a popular web application framework. Heinemeier Hansson is also a partner at Basecamp, a project management and collaboration software company he co-founded. His contributions to software development have earned him widespread recognition, with Ruby on Rails being used by thousands of developers and companies worldwide. Heinemeier Hansson is also a vocal advocate for remote work, simplicity in business, and sustainable work practices, ideas he explores in his bestselling books Rework and It Doesn’t Have to Be Crazy at Work. In addition to his work in tech, he is an accomplished race car driver, having competed in the 24 Hours of Le Mans. Heinemeier Hansson’s approach to work-life balance and entrepreneurship has made him a thought leader in the tech community, where he continues to challenge traditional business practices and advocate for more human-centered approaches to work

Andrew Lokenauth is a distinguished author and financial expert known for his insightful contributions to personal finance and investment literature. With a career spanning over a decade, he has written extensively on topics such as wealth management, financial planning, and market analysis. Lokenauth's works are celebrated for their clarity and practical advice, making complex financial concepts accessible to a broad audience. He has been featured in numerous financial publications and has established himself as a trusted voice in the industry. Beyond his writing, Lokenauth is also a sought-after speaker, sharing his expertise at various seminars and workshops.

Howard Marks was a renowned Welsh author and drug smuggler, best known for his bestselling autobiography, "Mr Nice," published in 1996. The book chronicles his complex life, from Oxford University graduate to one of the world's most infamous cannabis traffickers. Marks' candid storytelling and unique perspective earned him a cult following and critical acclaim, transforming him into a counterculture icon. He further contributed to literature with several other works, including "Señor Nice" and "Sympathy for the Devil." Marks' legacy continues to influence discussions on drug policy and the criminal justice system.

Barack Obama is the 44th President of the United States, serving from 2009 to 2017. As the first African American president, Obama’s leadership marked a historic moment in American history. His administration focused on healthcare reform, economic recovery from the Great Recession, and environmental policies. He is best known for the Affordable Care Act, as well as his efforts to expand civil rights and restore diplomatic relations with Cuba. Since leaving office, Obama has continued to engage in public life through his foundation, focusing on leadership development, civic engagement, and global issues.

Jason Zweig is a renowned financial journalist and author, best known for his insightful writings on personal finance and investing. He has been a long-time columnist for The Wall Street Journal, where his "The Intelligent Investor" column has garnered a wide readership. Zweig is also the author of several influential books, including "Your Money and Your Brain," which explores the neuroscience behind financial decision-making. He played a pivotal role in updating and annotating Benjamin Graham's classic, "The Intelligent Investor," making it accessible to modern readers. His work has significantly contributed to the public's understanding of behavioral finance and prudent investment strategies.

Nassim Nicholas Taleb is a Lebanese-American author, scholar, and risk analyst, best known for his work on uncertainty, probability, and risk. His books, including The Black Swan and Antifragile, explore how rare and unpredictable events shape the world and how individuals and systems can become more resilient to shocks. Taleb’s insights on risk management have influenced fields ranging from finance to medicine, and he is known for his outspoken criticism of conventional wisdom. His ideas about randomness, decision-making, and the limitations of human knowledge have made him a leading thinker in modern economics and philosophy.

Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.

David Sinclair is an Australian biologist and professor at Harvard Medical School, known for his pioneering research in the field of aging and longevity. Sinclair's work focuses on understanding the biological mechanisms that drive aging and developing interventions to slow or reverse the process. His bestselling book Lifespan: Why We Age – and Why We Don’t Have To explores the latest advancements in anti-aging science and offers insights into how humans might extend their healthspan. Sinclair's research has led to breakthroughs in areas such as sirtuins, NAD+ metabolism, and cellular reprogramming. He is also the co-founder of several biotech companies, including Sirtris Pharmaceuticals and Life Biosciences, dedicated to translating aging research into practical treatments. Sinclair is a vocal advocate for taking a proactive approach to aging, promoting lifestyle changes and emerging therapies to delay age-related diseases. His work has made him a leading figure in the longevity movement, influencing both scientific and public discourse on the future of health.
Showing 8 of 17 related collections
“Incentives are the cornerstone of modern life: Who gets what, when, and how are often driven by the underlying motivations that we don’t pay attention to.”
Freakonomics
By Steven D. Levitt, Stephen J. Dubner
Discover a world of knowledge through our extensive collection of book summaries.