From Impossible To Inevitable Book Summary

In 'From Impossible To Inevitable,' Aaron Ross and Jason Lemkin unveil the six must-do steps for accelerating growth and achieving SaaS success. They share powerful insights gathered from their experience scaling Salesforce.com and other startups, providing actionable strategies that transform the seemingly unattainable into a matter of inevitability. Readers will discover how to build a predictable revenue model, cultivate a winning sales team, and create a culture of accountability. With real-world examples and a clear roadmap, the book challenges entrepreneurs to push through obstacles and embrace the possibility of extraordinary success. Dive in to unveil secrets that could change the trajectory of your business!

By Aaron Ross, Jason Lemkin

Published: 2016

"'The key to growth is not just working harder, but working smarter by embracing the infinite possibilities instead of the limited beliefs.'"

From Impossible To InevitableBook binding

Start Listening to Book Summary

0:000:00

Book Review of From Impossible To Inevitable

Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn’t about magic. It’s not about privileges, luck, or working harder. There’s a template that the world’s fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like the record-breaking Zenefits (which skyrocketed from $1 million to $100 million in two years), Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services—(which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. For instance, one of the authors shows how he grew his income from $67,000 to $720,000 in four years while maintaining a 20-30 hour work week and welcoming a new child—nine times. This book shows you how to surpass plateaus and get off of the up-and-down revenue rollercoaster by answering three questions about growing revenue to tens times its size: Why aren’t you growing faster? What does it take to get to hypergrowth? How do you sustain growth? This powerful, effective book provides a template for you to kick off your biggest growth spurt yet. This template includes The 7 Ingredients Of Hypergrowth: You’re not ready to grow until you Nail a Niche. Overnight success is a fairy tale. You’re not going to be magically discovered. You need sustainable systems that Create Predictable Pipeline. Growth exposes your weaknesses and it will cause more problems than it solves—until you Make Sales Scalable. It’s hard to build a big business out of small deals. Figure out how to Double Your Dealsize. It’ll take years longer than you want, but don’t quit too soon. Make sure you can Do the Time. Your people are renting, not owning their jobs. Develop a culture of initiative, not adequacy by Embracing Employee Ownership. Employees, you are too accepting of “reality” and too eager to quit. You can Define Your Destiny to make a difference, for yourself and your company, no matter what you do or where you work. The authors take each ingredient and break it down into specific steps to guide you through implementation. From Impossible to Inevitable helps you take impossible goals and turn them into inevitable successes for your business and team. You will achieve success even bigger than you can imagine from where you’re sitting today.

Book Overview of From Impossible To Inevitable

About the Book Authors

A

Aaron Ross

Aaron Ross is an accomplished author known for his expertise in business growth and entrepreneurship. He co-authored the well-regarded book 'Predictable Revenue,' which has gained widespread acclaim for its innovative strategies in lead generation and sales processes. Ross's writing style is pragmatic and insightful, combining analytical rigor with practical advice, making his work accessible to both established business leaders and aspiring entrepreneurs. His approach focuses on developing sustainable business models and fostering organizational growth.

J

Jason Lemkin

Jason Lemkin is an acclaimed author and entrepreneur, best known for his expertise in the SaaS (Software as a Service) industry. He is the founder of the popular blog SaaStr, which focuses on building and scaling SaaS companies. Lemkin's writing often combines practical insights with a conversational tone, making complex business concepts accessible to a wide audience. Notable works include his contributions to the SaaStr annual conference and various online publications, where he shares actionable strategies for entrepreneurs. Through his work, Lemkin has become a thought leader in the startup ecosystem, mentoring countless business owners in their journey toward growth and success.

Book Details

Key information about the book.

Authors
Aaron Ross, Jason Lemkin
Published
February 2016
Publisher
John Wiley & Sons
ISBN
1119166713
Language
English
Pages
320
Genres
Sales TechniquesBusiness and EconomicsStartupsStartup CultureEntrepreneurship

Purchase Options

Amazon logoBuy on Amazon
BookShop logoBuy via BookShop

Support local bookstores: BookShop gives a portion of each sale to independent bookshops!

Similar books you might like →

The Richest Man In BabylonBook binding

The Richest Man In Babylon Book Summary

In "The Richest Man in Babylon," George S. Clason weaves captivating parables set in ancient Babylon, revealing timeless financial wisdom. Through the journey of its characters, readers uncover the secrets of wealth accumulation, including the power of saving, prudent investments, and living within one’s means. The narrative emphasizes that prosperity is attainable for anyone willing to learn and apply these fundamental principles. Each lesson is not only practical but also imbued with a sense of hope and empowerment. As you turn the pages, you’ll find yourself inspired to take control of your financial destiny and uncover the riches within your reach.

The Richest Man In Babylon
George S. Clason
The Lean StartupBook binding

The Lean Startup Book Summary

In "The Lean Startup," Eric Ries revolutionizes the approach to building new businesses with a framework designed to reduce waste and maximize innovation. He introduces the concept of validated learning, urging entrepreneurs to test hypotheses through rapid experimentation rather than relying solely on traditional business plans. By emphasizing the importance of pivoting—adapting strategies based on real customer feedback—he provides a pragmatic toolkit for startups to navigate uncertainty. Ries challenges the conventional wisdom of startup success, making a compelling case for agility in a fast-paced market. Dive into this transformative guide and discover how to turn dreams into viable businesses with minimal risk!

The Lean Startup
Eric Ries
ReworkBook binding

Rework Book Summary

In "Rework," Jason Fried and David Heinemeier Hansson challenge conventional business wisdom and unveil a bold, refreshing perspective on entrepreneurship. They argue that planning is overrated and advocate for action over endless deliberation. With practical insights and straightforward advice, the authors reveal how to foster a productive work environment while dismissing the myth of needing to be overly ambitious. Through their unconventional approach, they inspire readers to rethink success and embrace simplicity. Are you ready to disrupt your understanding of work and ignite your entrepreneurial spirit?

Rework
Jason Fried, David Heinemeier Hansson
The Hard Thing About Hard ThingsBook binding

The Hard Thing About Hard Things Book Summary

In "The Hard Thing About Hard Things," Ben Horowitz shares the gritty realities of running a startup, underscored by his own tumultuous experiences. With brutal honesty, he delves into the tough choices leaders must make when facing insurmountable challenges. From hiring and firing to navigating crises, Horowitz provides raw insights that strip away the romanticized views of entrepreneurship. He emphasizes that there are no easy answers in business, and success often hinges on resilience and sheer determination. This compelling guide not only equips readers with practical wisdom but also ignites a fierce curiosity about the untold struggles behind every great success story.

The Hard Thing About Hard Things
Ben Horowitz
The Startup WayBook binding

The Startup Way Book Summary

In 'The Startup Way,' Eric Ries unveils a revolutionary approach to business that transcends traditional corporate frameworks. Drawing on his experiences with startups, he reveals how established companies can harness the innovative spirit of entrepreneurship. Ries introduces the concept of 'innovation accounting' to measure progress and improve outcomes, making it applicable for any organization. With practical insights and compelling case studies, he shows how to instill a culture of agility and adaptability. This book is a must-read for anyone looking to transform their company into a forward-thinking powerhouse.

The Startup Way
Eric Ries
Zero to OneBook binding

Zero to One Book Summary

In 'Zero to One', entrepreneurs Peter Thiel and Blake Masters explore the art of innovation, urging readers to create something truly new rather than incremental improvements. They challenge conventional wisdom by revealing how monopolies foster progress, rather than competition, in today’s economy. Thiel outlines the mindset required to pursue unique ventures and emphasizes the importance of technology in creating transformative ideas. Through compelling anecdotes and thought-provoking insights, the book advocates for the pursuit of the extraordinary. Will you dare to think differently and build something that changes the world?

Zero to One
Peter Thiel, Blake Masters
The $100 StartupBook binding

The $100 Startup Book Summary

In 'The $100 Startup', Chris Guillebeau reveals the secrets of successful entrepreneurs who started with just a small amount of money. Through engaging stories and practical advice, he demonstrates that anyone can create a thriving business without extensive resources. Guillebeau emphasizes the importance of passion and practical skill in building a venture that provides both profit and personal fulfillment. This inspiring guide challenges conventional notions of entrepreneurship, encouraging readers to take action and turn their ideas into reality. Are you ready to discover how to transform your passions into a profitable business?

The $100 Startup
Chris Guillebeau
Play BiggerBook binding

Play Bigger Book Summary

In 'Play Bigger', the authors reveal the secret strategies behind some of the most successful companies that have transformed their industries. They introduce the concept of 'category design', a bold approach that empowers businesses to dominate their markets by creating and owning new categories. Through engaging anecdotes and insightful analysis, the book challenges traditional thinking and inspires entrepreneurs to think bigger. Readers will discover how to identify opportunities that others overlook and how to position themselves as leaders in their field. This compelling read invites you to rethink your business strategy and find your unique place in the competitive landscape.

Play Bigger
Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney

Showing 8 of 30 similar books

Take your reading experience to the next level

Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.

Download on the App Store

Similar Book Recommendations →

Chris Dixon's Book Recommendations

Chris Dixon's Book Recommendations

Chris Dixon is a notable venture capitalist and technology entrepreneur, best known for his influential role as a general partner at Andreessen Horowitz, where he leads investments in cryptocurrency and blockchain technology. Before joining the firm, Dixon co-founded two startups: SiteAdvisor, a web security company acquired by McAfee, and Hunch, a recommendation engine acquired by eBay. In addition to his investment career, Dixon is a prolific writer and thought leader on technology and innovation, contributing insightful essays and articles to various platforms such as his personal blog and Medium. His writings often explore the future of technology, the internet, and the impact of blockchain, making significant contributions to contemporary tech literature. Dixon's work has earned him recognition as a visionary in both the tech and literary worlds.

Technology and FutureInspiring ReadsCreativity and Innovation
Chris Guillebeau's Book Recommendations

Chris Guillebeau's Book Recommendations

Chris Guillebeau is a prolific author and entrepreneur best known for his New York Times bestselling book, "The $100 Startup," which has inspired countless individuals to pursue financial independence and entrepreneurial endeavors. He has traveled to every country in the world, a feat that underscores his commitment to unconventional living and exploration. Guillebeau's work often centers on the themes of personal freedom, creative self-employment, and adventure, as seen in his other notable books like "The Art of Non-Conformity" and "Born for This." He also founded the annual World Domination Summit, a gathering that encourages people to live remarkable lives. Through his writing and projects, Guillebeau has become a leading voice in the movement towards non-traditional career paths and lifestyle design.

Self-ImprovementBusiness and LeadershipSuccess Stories and Life Lessons
Ana Fabrega's Book Recommendations

Ana Fabrega's Book Recommendations

Ana Lorena Fabrega is an innovative educator and author passionate about reimagining education. Known as “Ms. Fab,” she is the Chief Evangelist at Synthesis, an education startup inspired by the problem-solving and collaboration model used at SpaceX. She advocates for alternative learning methods, encouraging curiosity and creativity in students. Ana's work emphasizes the importance of engaging young learners in real-world challenges and critical thinking. She also shares insights on education reform through her popular newsletter, Fab Fridays.

Media and Pop CultureInspiring ReadsCreativity and Innovation
Anu Hariharan's Book Recommendations

Anu Hariharan's Book Recommendations

Anu Hariharan is a distinguished partner at Y Combinator's Continuity Fund, where she has been instrumental in scaling numerous startups into successful enterprises. With a strong background in economics and technology, she has become a respected voice in the venture capital community. Hariharan has also made significant contributions through her writing on startup growth and investment strategies, offering insightful analyses and practical advice to entrepreneurs. Her work is frequently featured in leading business publications, showcasing her expertise in the tech industry. Beyond her professional accomplishments, Hariharan is committed to fostering diversity and inclusion within the startup ecosystem.

Business and LeadershipInspiring ReadsWomen Who Lead
David Cancel's Book Recommendations

David Cancel's Book Recommendations

David Cancel is a prominent entrepreneur and author best known for his influential work in the tech and startup communities. As the CEO and co-founder of Drift, a leading conversational marketing platform, he has revolutionized how businesses engage with their customers online. Cancel has also authored insightful books such as "Hypergrowth," which offers valuable strategies for scaling startups rapidly. His contributions extend beyond literature as he frequently shares his expertise through speaking engagements and his popular podcast, "Seeking Wisdom." David Cancel's innovative ideas and practical advice continue to inspire and guide entrepreneurs worldwide.

Business and LeadershipSuccess Stories and Life LessonsInspiring Reads
Nora Roberts's Book Recommendations

Nora Roberts's Book Recommendations

Nora Roberts is a prolific American author best known for her romance novels, with over 225 books to her name. Many of her works, including The Bride Quartet and The Inn Boonsboro Trilogy, have topped the New York Times bestseller list. She also writes under the pen name J.D. Robb for her futuristic mystery series, In Death. Nora Roberts has been inducted into the Romance Writers of America Hall of Fame and remains one of the most successful and influential authors in contemporary romance. Her stories are celebrated for their strong characters and intricate plots.

Romantic ReadsPopular Picks
Andrew Chen's Book Recommendations

Andrew Chen's Book Recommendations

Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.

Business and LeadershipTechnology and FutureFounders Playbook
Reid Hoffman's Book Recommendations

Reid Hoffman's Book Recommendations

Reid Hoffman is an influential American entrepreneur, venture capitalist, and author, best known as the co-founder of LinkedIn, the professional networking platform that transformed online professional interactions. Hoffman has significantly impacted the business world through his investments in notable tech companies like Airbnb, Facebook, and Zynga. As an author, he has co-written several acclaimed books, including "The Start-Up of You" and "Blitzscaling," which provide strategic insights into career development and business growth. His works are celebrated for their practical advice and have become essential reading for aspiring entrepreneurs and business leaders. Hoffman's contributions extend beyond his literary efforts, as he remains a prominent figure in Silicon Valley, shaping the future of technology and innovation.

Business and LeadershipFounders PlaybookSuccess Stories and Life LessonsTechnology and Future

Showing 8 of 16 related collections

'The key to growth is not just working harder, but working smarter by embracing the infinite possibilities instead of the limited beliefs.'

From Impossible To Inevitable

By Aaron Ross, Jason Lemkin

Frequently Asked Questions