In 'From Impossible To Inevitable,' Aaron Ross and Jason Lemkin unveil the six must-do steps for accelerating growth and achieving SaaS success. They share powerful insights gathered from their experience scaling Salesforce.com and other startups, providing actionable strategies that transform the seemingly unattainable into a matter of inevitability. Readers will discover how to build a predictable revenue model, cultivate a winning sales team, and create a culture of accountability. With real-world examples and a clear roadmap, the book challenges entrepreneurs to push through obstacles and embrace the possibility of extraordinary success. Dive in to unveil secrets that could change the trajectory of your business!
By Aaron Ross, Jason Lemkin
Published: 2016
"'The key to growth is not just working harder, but working smarter by embracing the infinite possibilities instead of the limited beliefs.'"
Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn’t about magic. It’s not about privileges, luck, or working harder. There’s a template that the world’s fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like the record-breaking Zenefits (which skyrocketed from $1 million to $100 million in two years), Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services—(which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. For instance, one of the authors shows how he grew his income from $67,000 to $720,000 in four years while maintaining a 20-30 hour work week and welcoming a new child—nine times. This book shows you how to surpass plateaus and get off of the up-and-down revenue rollercoaster by answering three questions about growing revenue to tens times its size: Why aren’t you growing faster? What does it take to get to hypergrowth? How do you sustain growth? This powerful, effective book provides a template for you to kick off your biggest growth spurt yet. This template includes The 7 Ingredients Of Hypergrowth: You’re not ready to grow until you Nail a Niche. Overnight success is a fairy tale. You’re not going to be magically discovered. You need sustainable systems that Create Predictable Pipeline. Growth exposes your weaknesses and it will cause more problems than it solves—until you Make Sales Scalable. It’s hard to build a big business out of small deals. Figure out how to Double Your Dealsize. It’ll take years longer than you want, but don’t quit too soon. Make sure you can Do the Time. Your people are renting, not owning their jobs. Develop a culture of initiative, not adequacy by Embracing Employee Ownership. Employees, you are too accepting of “reality” and too eager to quit. You can Define Your Destiny to make a difference, for yourself and your company, no matter what you do or where you work. The authors take each ingredient and break it down into specific steps to guide you through implementation. From Impossible to Inevitable helps you take impossible goals and turn them into inevitable successes for your business and team. You will achieve success even bigger than you can imagine from where you’re sitting today.
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“'The key to growth is not just working harder, but working smarter by embracing the infinite possibilities instead of the limited beliefs.'”
From Impossible To Inevitable
By Aaron Ross, Jason Lemkin
Discover a world of knowledge through our extensive collection of book summaries.
Aaron Ross is an accomplished author known for his expertise in business growth and entrepreneurship. He co-authored the well-regarded book 'Predictable Revenue,' which has gained widespread acclaim for its innovative strategies in lead generation and sales processes. Ross's writing style is pragmatic and insightful, combining analytical rigor with practical advice, making his work accessible to both established business leaders and aspiring entrepreneurs. His approach focuses on developing sustainable business models and fostering organizational growth.
Jason Lemkin is an acclaimed author and entrepreneur, best known for his expertise in the SaaS (Software as a Service) industry. He is the founder of the popular blog SaaStr, which focuses on building and scaling SaaS companies. Lemkin's writing often combines practical insights with a conversational tone, making complex business concepts accessible to a wide audience. Notable works include his contributions to the SaaStr annual conference and various online publications, where he shares actionable strategies for entrepreneurs. Through his work, Lemkin has become a thought leader in the startup ecosystem, mentoring countless business owners in their journey toward growth and success.
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