In 'George, Be Careful,' advertising legend George Lois crafts a compelling narrative that intertwines his life stories with his revolutionary approach to creativity. Each chapter serves as both a memoir and a masterclass in the art of persuasion, revealing the unconventional methods that made him a titan in the industry. With a witty tone and striking anecdotes, Lois dares readers to push boundaries and embrace their unique visions. This book is not just for marketers; it's a call to anyone wanting to unleash their creative potential. Join George on a riveting journey that promises to inspire and provoke thought at every turn.
By George Lois, William Pitts
Published: 1972
"In a world where conformity reigns, be the bold stroke of color that changes the picture."
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“In a world where conformity reigns, be the bold stroke of color that changes the picture.”
George, be Careful
By George Lois, William Pitts
Discover a world of knowledge through our extensive collection of book summaries.
George Lois is an acclaimed graphic designer, advertising executive, and author, renowned for his influential work in the advertising industry during the 1960s and 1970s. He famously created iconic covers for Rolling Stone magazine and is known for his bold and provocative style that often challenged societal norms. In addition to his design work, Lois authored several notable books including 'George Lois on His Creation of the Big Idea' and 'You Can't Be Silent.' His writing is characterized by its candidness, wit, and a relentless pursuit of creative innovation, reflecting his commitment to sparking conversation and change through visual and verbal storytelling.
William Pitts is a seasoned author known for his captivating storytelling and insightful explorations of human nature. His notable works include 'The Shadow of the Oak,' a gripping tale of survival and self-discovery, and 'Whispers in the Wind,' which delves into the complexities of relationships against the backdrop of a small town. Pitts' writing style is characterized by rich imagery, emotional depth, and a keen eye for detail, drawing readers into immersive worlds that reflect the intricacies of life.
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