In 'Predictably Irrational', Dan Ariely delves into the hidden forces that shape our decisions, revealing how we often act against our own best interests in surprising ways. Through engaging experiments, he uncovers the psychological biases and societal influences that drive our seemingly irrational behaviors. Ariely challenges the notion of human rationality, showing that our choices are often predictable and systematically flawed. This revised and expanded edition offers fresh insights, making it essential reading for anyone looking to understand the intricacies of human decision-making. Prepare to rethink your understanding of choice and discover how to make better decisions in an unpredictable world.
By Dan Ariely
Published: 2010
"Our irrational behaviors, while often unpredictable, follow a systematic pattern that reveals the hidden drivers of our decision-making."
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
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“Our irrational behaviors, while often unpredictable, follow a systematic pattern that reveals the hidden drivers of our decision-making.”
Predictably Irrational, Revised and Expanded Edition
By Dan Ariely
Discover a world of knowledge through our extensive collection of book summaries.
Dan Ariely is an acclaimed behavioral economist and author known for his engaging insights into the irrationalities of human decision-making. His influential works include 'Predictably Irrational', 'The Upside of Irrationality', and 'Payoff: The Hidden Logic That Shapes Our Motivations', in which he combines rigorous scientific research with accessible storytelling. Ariely's writing style is characterized by a blend of empirical evidence and relatable anecdotes, making complex concepts in behavioral economics understandable to a general audience. He is a professor at Duke University and a co-founder of the Center for Advanced Hindsight.
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