In 'How to Measure Anything', Douglas W. Hubbard challenges the conventional wisdom that certain things are immeasurable. He presents a blend of quantitative methods and real-world examples that empower readers to tackle uncertainties in business and life. With a unique approach, Hubbard reveals how even the most abstract concepts can be quantified, opening doors to better decision-making. His insights demand a rethink of how we perceive measurement and risk. Prepare to discover that anything, no matter how intangible, can indeed be measured.
By Douglas W. Hubbard
Published: 2014
"The key to measuring anything lies not in the complexity of the metrics but in understanding the uncertainty we are willing to accept in our measurements."
Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "intangibles" Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
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“The key to measuring anything lies not in the complexity of the metrics but in understanding the uncertainty we are willing to accept in our measurements.”
How to Measure Anything
By Douglas W. Hubbard
Discover a world of knowledge through our extensive collection of book summaries.
Douglas W. Hubbard is an innovative author and consultant best known for his contributions to the fields of decision science and uncertainty measurement. He is the author of the influential books 'How to Measure Anything: Finding the Value of 'Intangibles' in Business' and 'the 'Failure of Probability: Why Probability Is Not a Good Measure of Risk'. Hubbard's writing is characterized by a practical and analytical approach, blending rigorous quantitative analysis with real-world applications. His work emphasizes the importance of measuring and managing uncertainty to drive better decisions in business and beyond.
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