In 'Iacocca', legendary automaker Lee Iacocca shares his riveting journey from poverty to becoming the CEO of Chrysler, revealing the triumphs and challenges of his career. Through personal anecdotes and insider insights, he uncovers the secrets behind his revolutionary turnaround strategies that saved a major American car manufacturer. Iacocca's story is not just one of business success; it's a captivating tale of resilience, leadership, and the American dream. As he confronts the changing tides of the auto industry, he offers profound lessons on innovation and adaptability. This memoir is a compelling read for anyone fascinated by the intersection of business and personal determination.
By Lee Iacocca, William Novak
Published: 2007
"The only thing worse than death is regret. Don't let fear hold you back from seizing opportunities."
“Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.”—Business Week He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.
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“The only thing worse than death is regret. Don't let fear hold you back from seizing opportunities.”
Iacocca
By Lee Iacocca, William Novak
Discover a world of knowledge through our extensive collection of book summaries.
Lee Iacocca was a prominent American automobile executive, best known for his leadership at Ford Motor Company and Chrysler Corporation. He played a pivotal role in the development of iconic vehicles such as the Ford Mustang and the minivan. Iacocca's notable works include his autobiography 'Iacocca: An Autobiography', which became a bestseller and offered insights into his life and the automotive industry, and 'Where Have All the Leaders Gone?', which discusses leadership and management principles. His writing style is straightforward and candid, reflecting his no-nonsense approach to business and life.
William Novak is a celebrated American author and ghostwriter, known for his engaging narratives across a variety of genres, including memoir, business, and self-help. He has collaborated with numerous high-profile personalities, bringing their voices to life in bestselling books such as 'Donald Trump's The Art of the Deal' and 'My Life in Full' by Lynn Good. Novak's writing style is characterized by clarity and accessibility, making complex ideas relatable to a broad audience. His ability to blend personal anecdotes with practical insights has made his works resonate with readers seeking both inspiration and guidance.
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