'Lean UX' by Jeff Gothelf and Josh Seiden revolutionizes the way designers approach user experience in the age of agile development. Emphasizing collaboration and rapid experimentation, the authors guide readers through a process that aligns product teams around user needs and real feedback. Rather than focusing on deliverables, the book champions continuous improvement and learning in design. With practical techniques and real-world examples, it challenges conventional methods and encourages a shift in mindset. Discover how to create better products faster while truly engaging with users in this transformative read!
By Jeff Gothelf, Josh Seiden
Published: 2016
""In Lean UX, we uncover the truth through collaboration and experimentation, prioritizing learning over assumptions to create products that truly resonate with users.""
UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy. Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed. So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Get a tactical understanding of how to successfully integrate Lean and UX/DesignFind new material on business modeling and outcomes to help teams work more strategicallyDelve into the new chapter on experiment designTake advantage of updated examples and case studies.
Jeff Gothelf is a renowned author, speaker, and consultant, celebrated for his expertise in product management, design, and agile methodologies. He is the co-author of the influential books 'Lean UX: Applying Lean Principles to Improve User Experience' and 'Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously'. Gothelf's writing style is characterized by its clarity and practicality, offering actionable insights for professionals in technology and design. He is also known for his engaging workshops and talks, where he emphasizes the importance of user-centered design and collaboration in product development.
Josh Seiden is an accomplished author, consultant, and speaker specializing in product design and management. He is known for his influential works such as "Lean UX: Designing Great Products with Agile Teams" and "Outcomes Over Output: Why Customer Behavior is the Key Metric for Business Success." Seiden’s writing is characterized by its focus on practical methodologies and collaborative practices that encourage innovation and enhanced customer experience. His insights have significantly impacted the fields of UX design and agile software development, making him a sought-after thought leader and educator.
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“"In Lean UX, we uncover the truth through collaboration and experimentation, prioritizing learning over assumptions to create products that truly resonate with users."”
Lean UX
By Jeff Gothelf, Josh Seiden
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