'Lean UX' by Jeff Gothelf and Josh Seiden revolutionizes the way designers approach user experience in the age of agile development. Emphasizing collaboration and rapid experimentation, the authors guide readers through a process that aligns product teams around user needs and real feedback. Rather than focusing on deliverables, the book champions continuous improvement and learning in design. With practical techniques and real-world examples, it challenges conventional methods and encourages a shift in mindset. Discover how to create better products faster while truly engaging with users in this transformative read!
By Jeff Gothelf, Josh Seiden
Published: 2016
""In Lean UX, we uncover the truth through collaboration and experimentation, prioritizing learning over assumptions to create products that truly resonate with users.""
UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy. Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed. So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Get a tactical understanding of how to successfully integrate Lean and UX/DesignFind new material on business modeling and outcomes to help teams work more strategicallyDelve into the new chapter on experiment designTake advantage of updated examples and case studies.
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“"In Lean UX, we uncover the truth through collaboration and experimentation, prioritizing learning over assumptions to create products that truly resonate with users."”
Lean UX
By Jeff Gothelf, Josh Seiden
Discover a world of knowledge through our extensive collection of book summaries.
Jeff Gothelf is a renowned author, speaker, and consultant, celebrated for his expertise in product management, design, and agile methodologies. He is the co-author of the influential books 'Lean UX: Applying Lean Principles to Improve User Experience' and 'Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously'. Gothelf's writing style is characterized by its clarity and practicality, offering actionable insights for professionals in technology and design. He is also known for his engaging workshops and talks, where he emphasizes the importance of user-centered design and collaboration in product development.
Josh Seiden is an accomplished author, consultant, and speaker specializing in product design and management. He is known for his influential works such as "Lean UX: Designing Great Products with Agile Teams" and "Outcomes Over Output: Why Customer Behavior is the Key Metric for Business Success." Seiden’s writing is characterized by its focus on practical methodologies and collaborative practices that encourage innovation and enhanced customer experience. His insights have significantly impacted the fields of UX design and agile software development, making him a sought-after thought leader and educator.
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In 'Identity Designed,' David Airey takes readers on a captivating journey through the art and science of branding. This visually stunning book showcases a rich collection of global identities, revealing the strategies behind their creation. Airey delves into the psychological impact of design, urging readers to think deeply about how branding shapes perceptions. With insightful case studies and expert commentary, it sparks curiosity about the essence of identity in modern culture. Perfect for designers and entrepreneurs alike, this book invites you to explore the power of visual storytelling in building a brand.
Dive into the art and science of typography with 'Designing with Type, 5th Edition'. This essential guide unravels the intricacies of typefaces, spacing, and layout, empowering designers to elevate their work. Through a rich blend of practical insights and illustrative examples, Craig and Scala reveal how type influences design perception. Whether you’re a novice or a seasoned professional, this book opens your eyes to the transformative power of typography. Discover how to shape your visual communication and captivate your audience with every word.
In 'The Design of Everyday Things', Don Norman reveals the hidden principles behind effective design that shapes our everyday interactions. He explores the psychological underpinnings of how we perceive and interact with objects, highlighting the importance of usability and user-centered design. Through captivating examples, Norman illustrates how poor design can lead to frustration, while thoughtful design enhances our experience. This book challenges readers to rethink the functionality of everyday items, making them consider the design choices behind the objects they encounter. Ultimately, it invites us to demand better designs that cater to our needs, making the mundane extraordinary.
In '100 Things Every Designer Needs to Know about People,' Susan Weinschenk unveils essential psychological principles that can enhance design effectiveness. With insights drawn from cognitive science, the book explores how people perceive, interact with, and make decisions about design. From the nuances of color perception to the importance of empathy in user experience, Weinschenk offers practical strategies for designers. Each principle is supported by fascinating research, making the content both informative and engaging. This enlightening guide equips designers to create more intuitive and user-friendly experiences, sparking curiosity about the intersection of psychology and design.
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In 'Presentation Zen', Garr Reynolds revolutionizes the art of presentations by emphasizing simplicity, clarity, and visual storytelling. He challenges traditional PowerPoint norms by advocating for a design philosophy that captivates audiences and enhances understanding. Through compelling examples and practical techniques, Reynolds guides readers to craft impactful narratives that resonate and inspire. This book isn't just about slides; it's about communicating ideas effectively in a noise-filled world. Discover how to thrive in the realm of presentations and leave a lasting impression.
In 'Gamification by Design', the authors explore the art and science of integrating game mechanics into non-game contexts to enhance user engagement and motivation. They uncover the psychology behind what makes games addictive and how these principles can be applied to real-world scenarios. Through practical case studies and actionable frameworks, the book reveals how gamification can be a catalyst for innovation and user loyalty. Are you ready to unlock the secrets of game mechanics and transform your projects? Dive into this insightful read to discover how to design experiences that captivate and retain users!
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