In 'Let My People Go Surfing', Yvon Chouinard, the founder of Patagonia, takes us on a captivating journey through his life as an unconventional entrepreneur and environmentalist. He shares his philosophy of running a business that prioritizes environmental responsibility and the well-being of employees. With a mix of thrilling adventure tales and insights into ethical business practices, Chouinard challenges us to rethink our values in the face of consumerism. This book is not just a memoir; it's a rallying cry for anyone seeking to align their work with their passion for the planet. Discover how the love of surfing shaped a revolutionary approach to business and life.
By Yvon Chouinard
Published: 2016
"The best business is the one that sets its own rules, embracing the freedom of adventure and creativity while respecting the planet and its people."
"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel In this 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
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“The best business is the one that sets its own rules, embracing the freedom of adventure and creativity while respecting the planet and its people.”
Let My People Go Surfing
By Yvon Chouinard
Discover a world of knowledge through our extensive collection of book summaries.
Yvon Chouinard is an influential American rock climber, environmentalist, and founder of the outdoor clothing company Patagonia. Known for his commitment to protecting the natural environment, Chouinard's notable works include 'Let My People Go Surfing,' a manifesto that blends philosophy with practical insights on business and sustainability. His writing style is direct and passionate, often reflecting his experiences in both climbing and corporate responsibility. Through his books and initiatives, he advocates for responsible consumerism and environmental stewardship.
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