In "Measure What Matters," John Doerr unveils the transformative power of Objectives and Key Results (OKRs) that can revolutionize how organizations set goals. Through compelling case studies from industry giants like Google and Intel, he illustrates how clear metrics can drive focus, alignment, and engagement. Doerr's method empowers teams to translate lofty aspirations into tangible results, fostering a culture of accountability and innovation. As you delve into this guide, you'll discover actionable strategies to elevate performance in any setting. Ready to unlock the potential of metrics in your quest for success?
By John Doerr
Published: 2018
"Goals are about direction, not destination."
#1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
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“Goals are about direction, not destination.”
Measure What Matters
By John Doerr
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John Doerr is a prominent venture capitalist and author known for his keen insights into technology and innovation. As a partner at Kleiner Perkins, he has played a pivotal role in funding and guiding some of Silicon Valley's most successful startups, including Google and Amazon. In his influential book, "Measure What Matters," Doerr introduces the concept of Objectives and Key Results (OKRs), a goal-setting framework that has transformed how organizations approach accountability and performance. His work emphasizes the importance of data-driven decision-making and fostering a culture of transparency. Through his writing and leadership, Doerr continues to inspire entrepreneurs and leaders to pursue ambitious goals and achieve meaningful outcomes.
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