In "Perennial Seller," Ryan Holiday reveals the secrets behind creating art that resonates across generations and maintains its relevance. He argues that the best works are crafted with intention, enduring quality, and a deep understanding of audience dynamics. Holiday delves into powerful examples from various fields, demonstrating how timeless ideas can flourish amid fleeting trends. With practical insights and a focus on resilience, he encourages creators to embrace the long game in their craft. Are you ready to transform your work into a lasting legacy that captivates and inspires?
By Ryan Holiday
Published: 2017
"Creating is a process, not an event."
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Showing 8 of 26 similar books
Adam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.
Daniel Pink is a renowned American author known for his groundbreaking work in the fields of business, work, and behavior. He has penned several bestselling books, including "Drive: The Surprising Truth About What Motivates Us," which explores the science of motivation and has been translated into over 30 languages. Pink's "A Whole New Mind" and "To Sell is Human" have also received critical acclaim, cementing his reputation as a thought leader. His insightful TED Talks and frequent contributions to major publications further amplify his influence. Pink's work has significantly shaped contemporary understanding of motivation, creativity, and the modern workplace.
Barack Obama is the 44th President of the United States, serving from 2009 to 2017. As the first African American president, Obama’s leadership marked a historic moment in American history. His administration focused on healthcare reform, economic recovery from the Great Recession, and environmental policies. He is best known for the Affordable Care Act, as well as his efforts to expand civil rights and restore diplomatic relations with Cuba. Since leaving office, Obama has continued to engage in public life through his foundation, focusing on leadership development, civic engagement, and global issues.
Eric Jorgenson is an author, investor, and product strategist best known for his book The Almanack of Naval Ravikant, which distills the wisdom of the entrepreneur and angel investor Naval Ravikant. Jorgenson's work focuses on personal development, wealth creation, and life philosophy. His ability to synthesize complex ideas into actionable insights has made his writing widely popular among entrepreneurs and tech enthusiasts. Beyond writing, Jorgenson has worked in product strategy at Zaarly, a marketplace for home services, and is involved in early-stage startup investing. He frequently speaks on the intersection of business, technology, and philosophy, and his blog covers topics ranging from mental models to entrepreneurship. Jorgenson's approach emphasizes learning from others' experiences and applying timeless principles to modern challenges. He continues to inspire a generation of readers with his clear, thoughtful reflections on how to live a more successful and fulfilling life.
Arianna Huffington is the founder of The Huffington Post and Thrive Global, a company focused on wellness and productivity. She is a bestselling author and prominent speaker on the importance of sleep and managing stress. Arianna’s work emphasizes the importance of balance between professional success and personal well-being. Her book The Sleep Revolution has inspired a global movement to prioritize rest. She is considered one of the most influential women in media and business.
Anthony Bourdain was an acclaimed chef, author, and television personality known for his deep exploration of global cuisine and culture. He gained widespread recognition with his 2000 bestseller "Kitchen Confidential: Adventures in the Culinary Underbelly," which offered an unvarnished look behind the scenes of the restaurant industry. Bourdain's literary talents extended to several other books, including "A Cook's Tour" and "Medium Raw," further cementing his status as a compelling storyteller. His groundbreaking TV shows such as "No Reservations" and "Parts Unknown" took viewers on culinary adventures around the world, earning him numerous awards, including multiple Emmy Awards. Bourdain's legacy endures as a pioneer who celebrated the richness of diverse cultures through food.
Jon Stewart is an American comedian, writer, and former host of The Daily Show, where he gained fame for his satirical take on news and politics. Stewart transformed The Daily Show into a critical voice in American media, blending humor with hard-hitting commentary on political and social issues. After stepping down from the show, Stewart has continued to advocate for causes like 9/11 first responders and veterans' rights. He is also a filmmaker, directing the political satire film Irresistible. Stewart remains a significant figure in American culture, known for his wit, activism, and influence on political discourse.
Audrey Gelman is an American entrepreneur and writer, best known as the co-founder and former CEO of The Wing, a network of co-working spaces and social clubs designed for women. She has been recognized for her innovative approach to creating supportive environments for professional women, significantly impacting feminist discourse and workplace equality. Gelman has also contributed thought-provoking essays to prominent publications such as The New York Times and The New Yorker, where she discusses gender, politics, and culture. Her leadership at The Wing has been celebrated for fostering community and collaboration among women. Additionally, Gelman's influence extends to the political sphere, having previously worked as a press aide on several high-profile campaigns.
Showing 8 of 16 related collections
“Creating is a process, not an event.”
Perennial Seller
By Ryan Holiday
Discover a world of knowledge through our extensive collection of book summaries.
Ryan Holiday is a prominent American author, marketer, and media strategist known for his writings on Stoicism and personal development. He gained widespread recognition for his bestselling books, including "The Obstacle Is the Way," "Ego Is the Enemy," and "The Daily Stoic," which have made Stoic philosophy accessible to a modern audience. With a background in media, he has worked with various high-profile clients and is known for his innovative approaches to marketing and brand building. In addition to his writing, Holiday serves as the founder of the creative agency Brass Check, where he helps authors and brands develop their stories. An engaging speaker and thought leader, he continues to inspire individuals to embrace resilience and self-improvement through his insights and teachings.
Key information about the book.
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "Den of Thieves," journalist James B. Stewart pulls back the curtain on the high-stakes world of corporate America during the 1980s. This riveting narrative chronicles the lives of power brokers and insider traders who bent the rules to accumulate unimaginable wealth. As greed intertwines with ambition, a thrilling tale of deception unfolds, leading to dramatic investigations and shocking convictions. Stewart masterfully blends real-life drama with insights into the financial markets, leaving readers on the edge of their seats. Dive into the labyrinth of moral ambiguity and see how far the quest for success can lead one astray!
In "The Art of Simple Living," Shunmyo Masuno invites readers on a transformative journey toward tranquility and mindfulness. Through the lens of Zen principles, he reveals how decluttering both our spaces and minds can lead to profound happiness. Each chapter offers practical tips and reflections, guiding us to cherish simplicity in everyday life. As we navigate the chaos of modern living, this guide challenges us to slow down and appreciate the beauty of the present moment. Curious about how simplicity can redefine your existence? This book may just hold the key.
In "The Artist's Way," Julia Cameron embarks on a transformative journey to unlock creativity and reclaim the artist within us all. Through a blend of insightful exercises and reflective practices, she encourages readers to break free from self-doubt and limiting beliefs. Each week reveals new tools for fostering inspiration and nurturing artistic expression, making creativity accessible to everyone, regardless of their background. With candid anecdotes and practical wisdom, Cameron shines a light on the deeply personal obstacles that can stifle our creative spirit. Are you ready to rediscover your passion and embrace the artist lying dormant inside you?
In "The Intentional Family," author William J. Doherty challenges conventional notions of family life, encouraging readers to actively shape their family dynamics with purpose and deliberation. With insightful strategies and real-world examples, Doherty reveals how families can create meaningful rituals and traditions that strengthen bonds and foster resilience. He explores the power of shared values and intentional communication, empowering parents to lead with intention rather than defaulting to societal norms. This thought-provoking guide inspires readers to cultivate deeper connections and navigate the complexities of modern family life. Discover how to transform your family into a cohesive unit that thrives on intention and love – are you ready to embark on this journey?
In 'Steal Like an Artist,' Austin Kleon unveils the unconventional art of borrowing ideas, encouraging readers to embrace creativity by stealing from the world around them. He argues that all creativity is derived from influence, and shares ten transformative principles to unlock your creative potential. Through witty anecdotes and practical advice, Kleon inspires you to find your own voice while respecting the influences that shape you. This isn't just a book for artists; it's a manifesto for anyone seeking to break free from the confines of originality. Discover how to turn your unique experiences into a masterpiece by learning to remix and reinvent!
In the Jazz Age of the 1920s, Nick Carraway narrates the enigmatic life of his neighbor, Jay Gatsby, a wealthy and mysterious figure known for his extravagant parties and unyielding love for the beautiful Daisy Buchanan. As Nick becomes entangled in Gatsby's world of illusion and ambition, he uncovers a tragic story of lost dreams and obsessive love that speaks to the heart of the American Dream. The lavish setting contrasts sharply with the moral decay lurking beneath the surface of wealth and privilege. With unforgettable characters and stunning prose, Fitzgerald explores themes of class, ambition, and the pursuit of happiness. Will Gatsby's dreams lead to fulfillment or ultimately to ruin?
In 'The Hitchhiker's Guide to the Galaxy', Arthur Dent is unwittingly swept off Earth just before its destruction, embarking on a wild interstellar journey. Guided by the eccentric Ford Prefect and armed with an absurdly helpful guidebook, Arthur navigates a bizarre universe filled with peculiar species and surreal events. With humor and wit, Douglas Adams explores themes of existence, absurdity, and the sheer randomness of life. As Arthur encounters the likes of the two-headed President of the Galaxy and the depressed robot Marvin, he learns that the answer to life may be even more confusing than the question. Will Arthur discover the true meaning of the universe before his next misadventure? Prepare for a cosmic rollercoaster filled with laughter and existential pondering!
In 'Catch and Kill', investigative journalist Ronan Farrow uncovers the harrowing truth behind allegations of sexual assault against powerful figures in Hollywood. As he delves deeper, he faces a complex web of intimidation and cover-ups that threaten his career and safety. This gripping narrative exposes the lengths to which some will go to silence survivors and protect the status quo. Farrow's relentless pursuit of the truth not only reveals shocking secrets but also highlights the systemic issues within media and culture. A riveting must-read that challenges readers to confront uncomfortable realities.
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
