In 'Reinventing Fire', Amory B. Lovins and the Rocky Mountain Institute present a bold vision for a sustainable energy future that challenges conventional thinking. The book explores innovative strategies for transitioning the world's energy systems away from fossil fuels toward renewable sources. With captivating case studies and actionable insights, Lovins reveals how businesses and communities can thrive while combating climate change. Will we seize the opportunity to reinvent our relationship with energy? Discover the transformative potential that lies within a greener future.
By Amory B. Lovins, Rocky Mountain Institute
Published: 2011
"The future is not something we enter; the future is something we create."
Oil and coal have built our civilisation, created our wealth and enriched the lives of billions. Yet their rising costs to our security, economy, health and environment are starting to outweigh their benefits. Moreover, the tipping point where alternatives work better and compete purely on cost is not decades in the future – it is here and now. And that tipping point has become the fulcrum of economic transformation. In Reinventing Fire, Amory Lovins and the Rocky Mountain Institute offer a new vision to revitalise business models and win the clean energy race – not forced by public policy but led by business for long-term advantage. This independent and rigorous account offers market-based solutions integrating transportation, buildings, industry and electricity. It maps pathways for running a 158%-bigger US economy in 2050 but needing no oil, no coal, no nuclear energy, one-third less natural gas and no new inventions. This transition would cost $5 trillion less than business-as-usual – without counting fossil fuels’ huge hidden costs. Whether you care most about profits and jobs, or national security, or environmental stewardship, climate, and health, Reinventing Fire makes sense. It’s a story of astounding opportunities for creating the new energy era.
Amory B. Lovins is a renowned physicist, author, and environmentalist who has significantly influenced the fields of energy and sustainability. He is co-founder and Chief Scientist of the Rocky Mountain Institute, a leading think tank in the sustainable energy space. Lovins is the author of several notable works, including 'Soft Energy Paths: Toward a Durable Peace' and 'Reinventing Fire: Bold Business Solutions for the New Energy Era.' His writing is characterized by clarity, innovation, and a strong advocacy for renewable energy and resource efficiency, making complex ideas accessible to a broad audience. Lovins' contributions have been pivotal in promoting sustainable practices and reshaping energy policies globally.
Rocky Mountain Institute (RMI) is a renowned non-profit organization and thought leader in the fields of energy innovation and sustainability. Founded in 1982, RMI's mission is to transform global energy systems to create a clean, prosperous, and secure low-carbon future. Notable works include influential publications such as 'Reinventing Fire,' which explores pathways to a renewable energy future, and 'The Energy Transition,' detailing strategies for sustainable energy management. The organization's writing style is characterized by clarity, analytical rigor, and a focus on actionable insights, making complex topics accessible for policymakers, businesses, and the general public.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In 'Merchants of Doubt', Naomi Oreskes and Erik M. Conway unravel a web of deception spun by influential scientists who distorted the truth about various scientific issues, from tobacco smoke to climate change. This compelling narrative reveals how these figures leveraged their credibility to cast doubt on overwhelming evidence, hindering public understanding and policy action. The authors delve into the psychological and historical factors that enabled this manipulation of science for personal and political gain. With meticulous research and captivating storytelling, they confront the consequences of skepticism misused. Uncover the hidden battle between truth and doubt in a world where information is often weaponized.
In 'We Are the Weather,' Jonathan Safran Foer explores the unsettling impact of climate change on our planet and daily lives. Through a blend of personal narrative and compelling research, he challenges readers to reconsider their habits and their role in the environmental crisis. Foer argues that the choices we make at breakfast could be pivotal in the fight against global warming. With urgency and poignancy, he invites us to reflect on the interconnection between individual actions and collective fate. This thought-provoking work leaves readers questioning how they can be part of the solution to a looming disaster.
In 'The Sixth Extinction,' Elizabeth Kolbert presents a compelling narrative about the ongoing mass extinction event caused by human activity. Through vivid storytelling and scientific research, she explores the alarming consequences of climate change, habitat loss, and the introduction of invasive species. Kolbert leads readers on a global journey, interacting with scientists and examining endangered species across various ecosystems. The book raises urgent questions about humanity's role in this ecological crisis and challenges us to reconsider our impact on the planet. Will we act in time to avert a future where biodiversity is all but lost?
In 'Animalkind', Ingrid Newkirk and Gene Stone unveil the captivating bond between humans and animals, arguing for a deeper understanding and compassion towards all sentient beings. Through poignant anecdotes and compelling research, the authors highlight the intelligence and emotional depth of animals, challenging readers to reconsider the ethics of how they treat them. The book presents an urgent call to action, encouraging a shift towards kindness and empathy that transcends species boundaries. With insightful commentary and rich storytelling, 'Animalkind' inspires a movement toward a more harmonious coexistence with the creatures that share our world. Will you join the journey to reshape the future of animal welfare?
In 'Industrial-Strength Denial,' Barbara Freese uncovers the chilling truth about humanity’s refusal to confront climate change and the powerful forces behind this denial. The book explores how industries manipulate information and public perception to prioritize profit over environmental sustainability. Freese delves into the psychology of denial, revealing why even the most obvious dangers are often ignored. Through compelling anecdotes and rigorous research, she highlights the urgent need for acknowledgment and action. This thought-provoking read challenges us to confront uncomfortable truths and inspires a call to change.
In a dystopian future ravaged by climate change and societal collapse, Lauren Olamina possesses a unique gift: hyper-empathy, the ability to feel others' pain. When her walled community is destroyed, she embarks on a perilous journey toward safety, guided by her vision of a new belief system called Earthseed. Along the way, Lauren faces brutal realities of survival, meets diverse companions, and confronts the harshness of humanity. As she navigates this treacherous world, her resilience and ideals are put to the test. Will Lauren's revolutionary philosophy provide hope for a better future, or will it be lost in the chaos?
In 'Big, Hot, Cheap, and Right', Erica Grieder explores the allure and challenges of Texas, a state that embodies a unique blend of opportunity and excess. Through captivating anecdotes, she reveals how the Texan spirit fuels innovation and economic growth, while also grappling with issues of inequality and environmental impact. Grieder invites readers to confront the complexities of a land where everything seems bigger, hotter, and more affordable. As the narrative unfolds, it becomes clear that Texas is not just a place, but a mindset that can offer lessons for the rest of America. Will the boldness of Texas inspire the nation to rethink what it means to thrive?
In 'Home Economics', Wendell Berry explores the intricate connections between family, community, and the environment, presenting a compelling case for the importance of local economies and sustainable living. He critiques contemporary society's disconnection from nature and its detrimental effects on our lives and relationships. Through evocative prose, Berry calls for a return to simplicity, emphasizing the value of nurturing home and hearth. As he weaves personal anecdotes with broader social commentary, readers are invited to reflect on their own place within the ecosystem of their communities. Berry's insights resonate deeply, challenging us to reconsider what true prosperity means in an increasingly complex world.
Showing 8 of 30 similar books

Jordan Hughes is a celebrated author known for their compelling narratives and richly developed characters. Their debut novel, "Echoes of Tomorrow," won the prestigious Man Booker Prize, marking a significant milestone in contemporary fiction. Hughes's work often explores themes of identity, resilience, and the human condition, earning them critical acclaim and a dedicated readership. In addition to their novels, Hughes has contributed thought-provoking essays to major literary journals, further solidifying their influence in the literary world. Their innovative storytelling continues to inspire and captivate audiences worldwide.

John Doerr is an American venture capitalist and chairman of Kleiner Perkins, one of the most prominent venture capital firms in Silicon Valley. Doerr has backed some of the biggest names in tech, including Google, Amazon, and Netscape, and has played a crucial role in the rise of the internet economy. He is also the author of Measure What Matters, which popularized the concept of Objectives and Key Results (OKRs) as a method for goal-setting in organizations. Doerr is a passionate advocate for addressing climate change and has invested in clean energy startups to help combat global warming. His contributions to tech and sustainability have made him a leading figure in venture capital.

Joe Rogan is a multifaceted American entertainer known primarily for his work as a comedian, podcast host, and commentator. He gained widespread recognition through his immensely popular podcast, "The Joe Rogan Experience," which has featured in-depth conversations with a diverse array of guests, including scientists, celebrities, and politicians. Though not primarily known for literature, Rogan has contributed to the field with his thought-provoking discussions that often explore philosophical and intellectual ideas. Additionally, he has authored the book "Mastering the Rubber Guard," which delves into Brazilian Jiu-Jitsu techniques, showcasing his expertise in martial arts. Rogan's influence extends beyond traditional media, impacting contemporary discourse through his unique blend of humor, curiosity, and critical thinking.

Alex Honnold is an American professional rock climber, best known for his free solo ascent of El Capitan in Yosemite National Park, a feat that was documented in the Oscar-winning film Free Solo. Honnold is renowned for his mental toughness, technical skill, and ability to climb without ropes or safety equipment. His accomplishments have made him a legend in the climbing world, and he continues to push the boundaries of the sport. Outside of climbing, Honnold is a philanthropist, founding the Honnold Foundation, which supports environmental sustainability projects, particularly in solar energy.

Barack Obama is the 44th President of the United States, serving from 2009 to 2017. As the first African American president, Obama’s leadership marked a historic moment in American history. His administration focused on healthcare reform, economic recovery from the Great Recession, and environmental policies. He is best known for the Affordable Care Act, as well as his efforts to expand civil rights and restore diplomatic relations with Cuba. Since leaving office, Obama has continued to engage in public life through his foundation, focusing on leadership development, civic engagement, and global issues.

Reid Hoffman is an influential American entrepreneur, venture capitalist, and author, best known as the co-founder of LinkedIn, the professional networking platform that transformed online professional interactions. Hoffman has significantly impacted the business world through his investments in notable tech companies like Airbnb, Facebook, and Zynga. As an author, he has co-written several acclaimed books, including "The Start-Up of You" and "Blitzscaling," which provide strategic insights into career development and business growth. His works are celebrated for their practical advice and have become essential reading for aspiring entrepreneurs and business leaders. Hoffman's contributions extend beyond his literary efforts, as he remains a prominent figure in Silicon Valley, shaping the future of technology and innovation.

Brad Feld is a prominent American entrepreneur, venture capitalist, and author known for his influential work in the startup ecosystem. Co-founder of the Foundry Group, he has played a pivotal role in funding and mentoring early-stage technology companies. Feld is also a key figure behind the Techstars accelerator program, which has helped launch numerous successful startups. As an author, he has penned several essential books on entrepreneurship and venture capital, including "Venture Deals" and "Startup Communities," which provide invaluable insights for aspiring entrepreneurs and investors. His writings and active blogging have cemented his reputation as a thought leader in the tech and startup communities.

Sophie Bakalar is a distinguished author and venture capitalist known for her adept storytelling and insightful exploration of contemporary issues. Her debut novel received critical acclaim for its nuanced portrayal of complex characters and societal dynamics. In addition to her literary achievements, Bakalar is a co-founder of a successful venture firm, where she leverages her keen understanding of market trends and innovation. Her essays and articles, often featured in prominent publications, reflect her deep engagement with cultural and technological shifts. Bakalar's multifaceted career bridges the worlds of literature and entrepreneurship, making her a unique voice in both fields.
Showing 8 of 17 related collections
“The future is not something we enter; the future is something we create.”
Reinventing Fire
By Amory B. Lovins, Rocky Mountain Institute
Discover a world of knowledge through our extensive collection of book summaries.