In 'Reinventing Fire', Amory B. Lovins and the Rocky Mountain Institute present a bold vision for a sustainable energy future that challenges conventional thinking. The book explores innovative strategies for transitioning the world's energy systems away from fossil fuels toward renewable sources. With captivating case studies and actionable insights, Lovins reveals how businesses and communities can thrive while combating climate change. Will we seize the opportunity to reinvent our relationship with energy? Discover the transformative potential that lies within a greener future.
By Amory B. Lovins, Rocky Mountain Institute
Published: 2011
"The future is not something we enter; the future is something we create."
Oil and coal have built our civilisation, created our wealth and enriched the lives of billions. Yet their rising costs to our security, economy, health and environment are starting to outweigh their benefits. Moreover, the tipping point where alternatives work better and compete purely on cost is not decades in the future – it is here and now. And that tipping point has become the fulcrum of economic transformation. In Reinventing Fire, Amory Lovins and the Rocky Mountain Institute offer a new vision to revitalise business models and win the clean energy race – not forced by public policy but led by business for long-term advantage. This independent and rigorous account offers market-based solutions integrating transportation, buildings, industry and electricity. It maps pathways for running a 158%-bigger US economy in 2050 but needing no oil, no coal, no nuclear energy, one-third less natural gas and no new inventions. This transition would cost $5 trillion less than business-as-usual – without counting fossil fuels’ huge hidden costs. Whether you care most about profits and jobs, or national security, or environmental stewardship, climate, and health, Reinventing Fire makes sense. It’s a story of astounding opportunities for creating the new energy era.
Amory B. Lovins is a renowned physicist, author, and environmentalist who has significantly influenced the fields of energy and sustainability. He is co-founder and Chief Scientist of the Rocky Mountain Institute, a leading think tank in the sustainable energy space. Lovins is the author of several notable works, including 'Soft Energy Paths: Toward a Durable Peace' and 'Reinventing Fire: Bold Business Solutions for the New Energy Era.' His writing is characterized by clarity, innovation, and a strong advocacy for renewable energy and resource efficiency, making complex ideas accessible to a broad audience. Lovins' contributions have been pivotal in promoting sustainable practices and reshaping energy policies globally.
Rocky Mountain Institute (RMI) is a renowned non-profit organization and thought leader in the fields of energy innovation and sustainability. Founded in 1982, RMI's mission is to transform global energy systems to create a clean, prosperous, and secure low-carbon future. Notable works include influential publications such as 'Reinventing Fire,' which explores pathways to a renewable energy future, and 'The Energy Transition,' detailing strategies for sustainable energy management. The organization's writing style is characterized by clarity, analytical rigor, and a focus on actionable insights, making complex topics accessible for policymakers, businesses, and the general public.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In 'The Score Takes Care of Itself,' legendary football coach Bill Walsh reveals his transformative philosophy on leadership and success, drawn from his time as the architect of the San Francisco 49ers' dynasty. Through candid anecdotes and practical insights, Walsh emphasizes the importance of culture over mere outcomes, urging leaders to focus on the process rather than the scoreboard. He argues that excellence is a byproduct of disciplined preparation and unwavering vision, inspiring readers to rethink their approach to challenges. The book offers not only a glimpse into the mind of a coaching genius but also valuable lessons applicable beyond the realm of sports. This powerful narrative will leave you questioning how you define success in your own life and career.
In 'The Great Transformation,' Karl Polanyi explores the radical shifts in economic and social structures that shaped modern society during the Industrial Revolution. He argues that the rise of the market economy led to profound disruptions in community life and environmental balance. Polanyi challenges the notion of self-regulating markets, revealing the hidden social costs of laissez-faire capitalism. Through historical examples, he illustrates the tension between economy and society, emphasizing the need for protective measures. This thought-provoking work invites readers to reconsider the relationship between markets and social welfare in contemporary life.
In 'Binti' by Nnedi Okorafor, a young Himba woman named Binti defies her family's expectations by leaving her home on Earth to attend a prestigious intergalactic university. As the first of her people to step into this new world, she faces both wonder and danger when she encounters a deadly conflict with a mysterious alien species. Armed with her special connection to her ancestral heritage and mathematical prowess, Binti strives to bridge the gap between humanity and the cosmos. This richly woven tale explores themes of identity, culture, and the transformative power of knowledge. Join Binti on her journey of self-discovery and see how far she will go to find her place among the stars.
In 'The Success Equation', Michael J. Mauboussin explores the intricate interplay between skill and luck in achieving success. He dismantles the myth of pure meritocracy, illustrating how randomness can shape outcomes in unexpected ways. Through engaging anecdotes and thought-provoking analysis, Mauboussin reveals insights on decision-making that challenge conventional wisdom. Readers will discover how to identify and cultivate true talent while understanding the limits of their control. This book invites you to rethink what it means to succeed—are you ready to redefine your own path?
In 'Merchants of Doubt', Naomi Oreskes and Erik M. Conway unravel a web of deception spun by influential scientists who distorted the truth about various scientific issues, from tobacco smoke to climate change. This compelling narrative reveals how these figures leveraged their credibility to cast doubt on overwhelming evidence, hindering public understanding and policy action. The authors delve into the psychological and historical factors that enabled this manipulation of science for personal and political gain. With meticulous research and captivating storytelling, they confront the consequences of skepticism misused. Uncover the hidden battle between truth and doubt in a world where information is often weaponized.
In 'Going Clear,' Lawrence Wright takes readers on a riveting exploration of the enigmatic Church of Scientology. Delving deep into its origins and the rise of its controversial leader, L. Ron Hubbard, the book unveils the intricate web of secrets, scandals, and powerful personalities within the organization. Wright's investigative journalism reveals firsthand accounts from former members, shedding light on the psychological grip the church holds over its followers. As the narrative unfolds, it raises probing questions about belief, power, and the price of devotion. This compelling exposé challenges readers to reconsider the boundaries of faith and manipulation.
In 'Natural Capitalism', Lovins and Hawken challenge the conventional understanding of capitalism by integrating ecological sustainability with economic growth. They propose that businesses can thrive while restoring natural ecosystems, creating a harmonious balance between profit and the planet. Through compelling case studies, the authors illustrate how innovative companies are redefining value by investing in natural resources. This book not only presents a vision for a regenerative economy but also empowers readers with actionable strategies for change. Dive into a transformative approach that promises to reshape industries and inspire a movement towards sustainability.
In 'The Sixth Extinction,' Elizabeth Kolbert presents a compelling narrative about the ongoing mass extinction event caused by human activity. Through vivid storytelling and scientific research, she explores the alarming consequences of climate change, habitat loss, and the introduction of invasive species. Kolbert leads readers on a global journey, interacting with scientists and examining endangered species across various ecosystems. The book raises urgent questions about humanity's role in this ecological crisis and challenges us to reconsider our impact on the planet. Will we act in time to avert a future where biodiversity is all but lost?
Showing 8 of 28 similar books

Michael Pollan is a renowned American author and journalist, celebrated for his insightful explorations of food, agriculture, and human culture. His groundbreaking book, "The Omnivore's Dilemma," published in 2006, critically examines the complexities of the modern food industry and has become a seminal work in food studies. Pollan's engaging narrative style and thorough research have earned him a place on The New York Times Best Seller list multiple times. In addition to his literary contributions, he is also a professor of journalism at the University of California, Berkeley. Pollan's work continues to influence public discourse on sustainable eating and the ethical implications of food choices.

John Doerr is an American venture capitalist and chairman of Kleiner Perkins, one of the most prominent venture capital firms in Silicon Valley. Doerr has backed some of the biggest names in tech, including Google, Amazon, and Netscape, and has played a crucial role in the rise of the internet economy. He is also the author of Measure What Matters, which popularized the concept of Objectives and Key Results (OKRs) as a method for goal-setting in organizations. Doerr is a passionate advocate for addressing climate change and has invested in clean energy startups to help combat global warming. His contributions to tech and sustainability have made him a leading figure in venture capital.

Patrick Collison is an Irish entrepreneur and co-founder of Stripe, a global technology company that enables businesses to accept online payments. Along with his brother John, Patrick has transformed Stripe into one of the most valuable private tech companies in the world. Stripe’s innovative approach to online payments has made it a key player in the financial technology space. Collison is known for his deep interest in science, technology, and policy, often engaging in conversations about innovation, progress, and how to improve societal outcomes. He is an advocate for scientific advancement and the intersection of technology and public policy.

Barack Obama is the 44th President of the United States, serving from 2009 to 2017. As the first African American president, Obama’s leadership marked a historic moment in American history. His administration focused on healthcare reform, economic recovery from the Great Recession, and environmental policies. He is best known for the Affordable Care Act, as well as his efforts to expand civil rights and restore diplomatic relations with Cuba. Since leaving office, Obama has continued to engage in public life through his foundation, focusing on leadership development, civic engagement, and global issues.

Jon Stewart is an American comedian, writer, and former host of The Daily Show, where he gained fame for his satirical take on news and politics. Stewart transformed The Daily Show into a critical voice in American media, blending humor with hard-hitting commentary on political and social issues. After stepping down from the show, Stewart has continued to advocate for causes like 9/11 first responders and veterans' rights. He is also a filmmaker, directing the political satire film Irresistible. Stewart remains a significant figure in American culture, known for his wit, activism, and influence on political discourse.

Brad Feld is a prominent American entrepreneur, venture capitalist, and author known for his influential work in the startup ecosystem. Co-founder of the Foundry Group, he has played a pivotal role in funding and mentoring early-stage technology companies. Feld is also a key figure behind the Techstars accelerator program, which has helped launch numerous successful startups. As an author, he has penned several essential books on entrepreneurship and venture capital, including "Venture Deals" and "Startup Communities," which provide invaluable insights for aspiring entrepreneurs and investors. His writings and active blogging have cemented his reputation as a thought leader in the tech and startup communities.

Bill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.

Richard Branson is a British entrepreneur and founder of the Virgin Group, which operates in sectors ranging from airlines to space travel. Branson’s entrepreneurial journey began in the 1970s with Virgin Records, and he has since built one of the most recognized brands in the world. Known for his adventurous spirit and willingness to take risks, Branson has pursued innovative ventures like Virgin Galactic, aiming to pioneer commercial space tourism. He is also a philanthropist, focusing on environmental sustainability and global health issues. Branson's bold and unconventional approach to business has made him a global icon of entrepreneurship.
Showing 8 of 14 related collections
“The future is not something we enter; the future is something we create.”
Reinventing Fire
By Amory B. Lovins, Rocky Mountain Institute
Discover a world of knowledge through our extensive collection of book summaries.