Reinventing Fire
In 'Reinventing Fire', Amory B. Lovins and the Rocky Mountain Institute present a bold vision for a sustainable energy future that challenges conventional thinking. The book explores innovative strategies for transitioning the world's energy systems away from fossil fuels toward renewable sources. With captivating case studies and actionable insights, Lovins reveals how businesses and communities can thrive while combating climate change. Will we seize the opportunity to reinvent our relationship with energy? Discover the transformative potential that lies within a greener future.
By Amory B. Lovins, Rocky Mountain Institute
Published: 2011
"The future is not something we enter; the future is something we create."
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What Readers Say About This Book
Oil and coal have built our civilisation, created our wealth and enriched the lives of billions. Yet their rising costs to our security, economy, health and environment are starting to outweigh their benefits. Moreover, the tipping point where alternatives work better and compete purely on cost is not decades in the future – it is here and now. And that tipping point has become the fulcrum of economic transformation. In Reinventing Fire, Amory Lovins and the Rocky Mountain Institute offer a new vision to revitalise business models and win the clean energy race – not forced by public policy but led by business for long-term advantage. This independent and rigorous account offers market-based solutions integrating transportation, buildings, industry and electricity. It maps pathways for running a 158%-bigger US economy in 2050 but needing no oil, no coal, no nuclear energy, one-third less natural gas and no new inventions. This transition would cost $5 trillion less than business-as-usual – without counting fossil fuels’ huge hidden costs. Whether you care most about profits and jobs, or national security, or environmental stewardship, climate, and health, Reinventing Fire makes sense. It’s a story of astounding opportunities for creating the new energy era.
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About the Authors
Amory B. Lovins
Amory B. Lovins is a renowned physicist, author, and environmentalist who has significantly influenced the fields of energy and sustainability. He is co-founder and Chief Scientist of the Rocky Mountain Institute, a leading think tank in the sustainable energy space. Lovins is the author of several notable works, including 'Soft Energy Paths: Toward a Durable Peace' and 'Reinventing Fire: Bold Business Solutions for the New Energy Era.' His writing is characterized by clarity, innovation, and a strong advocacy for renewable energy and resource efficiency, making complex ideas accessible to a broad audience. Lovins' contributions have been pivotal in promoting sustainable practices and reshaping energy policies globally.
Rocky Mountain Institute
Rocky Mountain Institute (RMI) is a renowned non-profit organization and thought leader in the fields of energy innovation and sustainability. Founded in 1982, RMI's mission is to transform global energy systems to create a clean, prosperous, and secure low-carbon future. Notable works include influential publications such as 'Reinventing Fire,' which explores pathways to a renewable energy future, and 'The Energy Transition,' detailing strategies for sustainable energy management. The organization's writing style is characterized by clarity, analytical rigor, and a focus on actionable insights, making complex topics accessible for policymakers, businesses, and the general public.
Book Details
Key information about the book.
- Authors
- Amory B. Lovins, Rocky Mountain Institute
- Published
- January 2011
- Publisher
- Chelsea Green Publishing Company
- ISBN
- 1603583718
- Language
- English
- Pages
- 334
- Genres
- Social Justice MovementsClimate ChangeHealth and WellnessBusiness and EconomicsSustainable Design
Purchase Options
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View Collection“The future is not something we enter; the future is something we create.”
Reinventing Fire
By Amory B. Lovins, Rocky Mountain Institute
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