In 'Screw Business As Usual', Richard Branson challenges the traditional notion of business as a profit-driven enterprise. He argues for a new kind of capitalism that prioritizes social responsibility and ethical practices. Branson illuminates how businesses can thrive by genuinely contributing to the community and the environment. Through engaging anecdotes and bold insights, he inspires entrepreneurs to rethink success beyond mere financial gain. This provocative read invites you to explore how your business can create positive change in the world.
By Richard Branson
Published: 2017
"Business can be a force for good; it's time to rethink how we define success."
From the trailblazing founder and CEO of the Virgin Group, a powerful argument for using business to make a positive impact in the world. Richard Branson, one of the world’s most famous and admired business leaders, argues that it’s time to turn capitalism upside down—to shift our values from an exclusive focus on profit to also caring for people, communities and the planet. As he writes, “My message is a simple one: business as usual isn’t working. In fact, it’s ‘business as usual’ that’s wrecking our planet. Resources are being used up; the air, the sea, the land—are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can’t afford a dollar a day for life-saving medicine. . . . Prophesying doom and gloom is simply not my style. . . . I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business can be a force for good. By that I mean doing good is good for business.” Screw Business as Usual shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.
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“Business can be a force for good; it's time to rethink how we define success.”
Screw Business As Usual
By Richard Branson
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Richard Branson is a renowned entrepreneur, philanthropist, and author best known for founding the Virgin Group, which includes over 40 companies in various sectors. His notable works include 'Losing My Virginity', an autobiography detailing his entrepreneurial journey, and 'Finding My Virginity', which reflects on his experiences and lessons learned throughout his career. Branson's writing style is candid and engaging, often infused with humor and personal anecdotes, making complex business concepts accessible to a wide audience. His books not only inspire aspiring entrepreneurs but also emphasize the importance of creativity and risk-taking in achieving success.
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