In 'Good to Great', Jim Collins explores what it takes for companies to surpass mediocrity and achieve enduring greatness. Through rigorous research, he identifies key principles that distinguish successful businesses from their less successful counterparts. The book introduces the concept of the "Hedgehog Concept" — a simple, yet profound idea that lies at the heart of each great organization's success. Readers will be fascinated by the surprising findings on leadership, discipline, and cultural alignment that drive greatness. This insightful guide challenges conventional wisdom and offers transformative lessons that can be applied to any endeavor.
By Jim Collins
Published: 2001
"Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great."
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?
Showing 8 of 29 similar books
Alex Lieberman is the co-founder and executive chairman of Morning Brew, a media company that delivers engaging business news. Under his leadership, Morning Brew has grown to reach millions of subscribers, becoming a significant player in modern business journalism. Lieberman is also known for his insightful commentary on entrepreneurship and media trends. His work has significantly influenced the way business news is consumed by younger audiences. Beyond Morning Brew, Lieberman frequently writes and speaks about the intersection of media and technology, further cementing his role as a thought leader in the industry.
Julie Stevanja is an accomplished entrepreneur and author, best known for co-founding the innovative activewear brand Stylerunner. Her leadership in the fashion industry has earned her recognition as a trailblazer in e-commerce and retail. Stevanja's insights into business and innovation are encapsulated in her writing, where she shares strategies and experiences that inspire budding entrepreneurs. In addition to her business acumen, she frequently contributes to various publications, offering advice on leadership and industry trends. Her influence extends beyond fashion, as she continues to empower others through her thoughtful and practical guidance.
Aaron Levie is the co-founder and CEO of Box, a cloud content management platform that revolutionized how businesses manage and collaborate on content. He launched Box in 2005 while still a college student, and the company rapidly grew into a leader in the cloud storage industry. Levie is known for his innovative, forward-thinking approach to enterprise software and for pushing the boundaries of digital transformation. Under his leadership, Box went public in 2015 and continues to evolve with new technologies and partnerships. He is a strong advocate for cloud-first business strategies and frequently shares his insights on the future of work and the digital workplace. Levie is also a prolific speaker and writer, often discussing technology's role in the modern economy. His energetic and witty personality has made him a popular figure in Silicon Valley and beyond.
Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.
Daniel Burka is a prominent figure in the tech and design world, best known for his significant contributions to digital product design. As a design partner at GV (formerly Google Ventures), he has played a crucial role in shaping the user experience of numerous successful startups. Burka co-founded the design agency MetaLab, which has worked with top-tier clients like Slack and Coinbase. Additionally, his work at Digg as the Director of Design helped pioneer social media design trends in the early 2000s. While not primarily an author, Burka's influence extends into literature through his insightful writings and talks on design and innovation.
Changpeng Zhao, commonly known as "CZ," is a prominent figure in the cryptocurrency world and the founder and CEO of Binance, the world's largest cryptocurrency exchange by trading volume. Although not a traditional literary figure, Zhao has significantly contributed to the understanding and proliferation of blockchain technology through numerous articles, interviews, and public speaking engagements. His insights and leadership have been instrumental in shaping modern digital finance. Zhao's journey from coding at Bloomberg to creating Binance has been documented in various publications, shedding light on the transformative potential of cryptocurrencies. Through his work, CZ continues to influence both the financial and technological landscapes globally.
Bill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.
Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.
Showing 8 of 15 related collections
“Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great.”
Good to Great
By Jim Collins
Discover a world of knowledge through our extensive collection of book summaries.
Jim Collins is an acclaimed author, lecturer, and business consultant known for his insights on company sustainability and growth. He gained widespread recognition with his bestselling books, including "Good to Great" and "Built to Last," which explore the principles that drive organizations to achieve lasting success. Collins combines rigorous research with engaging storytelling, making complex business concepts accessible to a broad audience. He is also the co-founder of a management research laboratory, where he helps leaders apply his findings to real-world challenges. Through his work, Collins continues to inspire and educate leaders across industries, emphasizing the importance of vision, discipline, and innovation.
Key information about the book.
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "The Innovator's Dilemma," Clayton Christensen unveils the paradox that drives successful companies to failure: their own success. He reveals how disruptive innovations, initially dismissed as inferior, can upend industry giants if they fail to adapt. With compelling case studies, Christensen illustrates why even the most formidable businesses can be blind to emerging threats. This thought-provoking exploration challenges leaders to rethink their strategies and embrace radical change. Are you ready to discover the hidden forces that could make or break your industry?
In "EntreLeadership," Dave Ramsey merges the worlds of entrepreneurship and leadership, revealing how to ignite a thriving business culture fueled by passion and purpose. With practical insights and real-world examples, he navigates the reader through the critical intersection of vision and execution. From building strong teams to mastering financial stewardship, Ramsey outlines a roadmap to combat challenges and harness opportunities. Each chapter pulses with motivation, urging leaders to embrace their role as catalysts for change. Unlock the secrets to leading with integrity and effectiveness, and transform your business into a legacy that lasts!
In "Drive: The Surprising Truth About What Motivates Us," Daniel H. Pink challenges traditional notions of motivation, revealing that money isn't the primary driver of human behavior. Instead, he introduces concepts of autonomy, mastery, and purpose as the keys to unlocking our potential. Through compelling research and real-world examples, Pink illustrates how these intrinsic motivators lead to greater innovation and satisfaction. As organizations struggle to inspire their teams, this groundbreaking perspective shifts the focus from carrots and sticks to a more enlightened approach to leadership. Dive into this thought-provoking exploration and discover how to reignite your passion for work and life!
In "How Google Works", Eric Schmidt and Jonathan Rosenberg unveil the inner workings of one of the world's most innovative companies. Delving into the intersection of technology, business strategy, and culture, they explore how flexibility and creativity fuel Google's success. The authors share insider anecdotes and pivotal lessons about fostering collaboration and embracing change in a fast-paced digital landscape. You’ll discover the vital role data plays in decision-making and how to cultivate a "smart creatives" mindset. Prepare to be inspired by the blueprint of a company that has revolutionized not just the tech industry, but the very way we navigate information itself.
In "Heartland," Sarah Smarsh chronicles her journey growing up in the working-class Wichita, Kansas, where poverty intertwined with the American Dream. With raw honesty and poetic flair, she delves into the complexities of family, identity, and resilience, revealing how the struggles of her upbringing shaped her worldview. This poignant memoir braids personal narrative with social commentary, illuminating the often-overlooked lives of rural Americans. As she navigates the intricate tapestry of love, hardship, and hope, Smarsh challenges readers to reconsider their assumptions about class and success. Prepare to be captivated by a story that is both intimately personal and profoundly universal.
In "The Innovator's Solution," Clayton Christensen unveils a groundbreaking framework for understanding how successful businesses can foster innovation amidst disruption. With compelling case studies and strategic insights, he provides a roadmap for leaders to identify emerging market opportunities and navigate the challenges posed by transformative technologies. The book challenges conventional wisdom about growth and offers practical tools for creating a culture of innovation within organizations. Readers will discover how to leverage disruptive forces to not only survive but thrive in an ever-evolving landscape. Dive in to unlock the secrets of sustainable innovation and transform your business approach!
In "The Phoenix Project," chaos reigns at Parts Unlimited, a car manufacturer struggling to keep up with a rapidly changing tech landscape. When IT manager Bill Palmer is unexpectedly thrust into a project vital for the company's survival, he discovers the interconnected challenges of people, processes, and technology. As he navigates through daily crises and corporate politics, Bill learns the transformative power of DevOps principles. Can he turn the company around before it's too late? This compelling tale blends fiction with valuable lessons, making it a must-read for anyone facing modern business challenges.
In 'The Innovator's Dilemma', Clayton M. Christensen unveils the paradox of why successful companies often fail when faced with disruptive technologies. He explores how these firms, despite their best efforts, overlook emerging trends that could ultimately upend their dominance. With compelling case studies, Christensen illustrates the dangers of focusing too much on current customers and maintaining the status quo. The book challenges leaders to rethink their strategies and embrace innovation, revealing the critical importance of adaptability in a rapidly changing marketplace. Will these insights change the way you perceive success in business?
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
