In 'Technically Wrong,' Sara Wachter-Boettcher unravels the hidden biases and ethical dilemmas embedded in our technology-driven world. She explores how design choices can perpetuate discrimination and amplify inequalities, revealing the often-overlooked consequences of our digital creations. Through compelling examples and incisive analysis, the author challenges readers to rethink their relationship with technology. This thought-provoking book serves as a clarion call for more inclusive and equitable tech practices. Will we heed her warning and create a better future, or continue down a path of oversight and harm?
By Sara Wachter-Boettcher
Published: 2018
""Technology isn't neutral; it reflects the values of the people who create it and the society that uses it. It's our responsibility to ensure those values are inclusive and just.""
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us realize just how many oversights, biases, and downright ethical nightmares are baked inside the tech products we use every day. It’s time we change that. In Technically Wrong, Sara Wachter-Boettcher demystifies the tech industry, leaving those of us on the other side of the screen better prepared to make informed choices about the services we use—and to demand more from the companies behind them. A Wired Top Tech Book of the Year A Fast Company Best Business and Leadership Book of the Year
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Barack Obama is the 44th President of the United States, serving from 2009 to 2017. As the first African American president, Obama’s leadership marked a historic moment in American history. His administration focused on healthcare reform, economic recovery from the Great Recession, and environmental policies. He is best known for the Affordable Care Act, as well as his efforts to expand civil rights and restore diplomatic relations with Cuba. Since leaving office, Obama has continued to engage in public life through his foundation, focusing on leadership development, civic engagement, and global issues.
Reid Hoffman is an influential American entrepreneur, venture capitalist, and author, best known as the co-founder of LinkedIn, the professional networking platform that transformed online professional interactions. Hoffman has significantly impacted the business world through his investments in notable tech companies like Airbnb, Facebook, and Zynga. As an author, he has co-written several acclaimed books, including "The Start-Up of You" and "Blitzscaling," which provide strategic insights into career development and business growth. His works are celebrated for their practical advice and have become essential reading for aspiring entrepreneurs and business leaders. Hoffman's contributions extend beyond his literary efforts, as he remains a prominent figure in Silicon Valley, shaping the future of technology and innovation.
Bill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.
“"Technology isn't neutral; it reflects the values of the people who create it and the society that uses it. It's our responsibility to ensure those values are inclusive and just."”
Technically Wrong
By Sara Wachter-Boettcher
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Sara Wachter-Boettcher is an accomplished author and editor known for her insightful perspectives on content strategy, design, and user experience. She is the author of the critically acclaimed books 'Technical Communication' and 'Designing for Content Strategy,' which explore the intersections of digital design and information architecture. With a focus on clarity, accessibility, and creating user-centered experiences, Sara's writing style is both practical and engaging, making her a sought-after speaker and consultant in the tech industry. She advocates for inclusive design practices and the importance of understanding audience needs, contributing significantly to the dialogue on effective communication in the digital age.
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