In 'Technically Wrong,' Sara Wachter-Boettcher unravels the hidden biases and ethical dilemmas embedded in our technology-driven world. She explores how design choices can perpetuate discrimination and amplify inequalities, revealing the often-overlooked consequences of our digital creations. Through compelling examples and incisive analysis, the author challenges readers to rethink their relationship with technology. This thought-provoking book serves as a clarion call for more inclusive and equitable tech practices. Will we heed her warning and create a better future, or continue down a path of oversight and harm?
By Sara Wachter-Boettcher
Published: 2018
""Technology isn't neutral; it reflects the values of the people who create it and the society that uses it. It's our responsibility to ensure those values are inclusive and just.""
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us realize just how many oversights, biases, and downright ethical nightmares are baked inside the tech products we use every day. It’s time we change that. In Technically Wrong, Sara Wachter-Boettcher demystifies the tech industry, leaving those of us on the other side of the screen better prepared to make informed choices about the services we use—and to demand more from the companies behind them. A Wired Top Tech Book of the Year A Fast Company Best Business and Leadership Book of the Year
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“"Technology isn't neutral; it reflects the values of the people who create it and the society that uses it. It's our responsibility to ensure those values are inclusive and just."”
Technically Wrong
By Sara Wachter-Boettcher
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Sara Wachter-Boettcher is an accomplished author and editor known for her insightful perspectives on content strategy, design, and user experience. She is the author of the critically acclaimed books 'Technical Communication' and 'Designing for Content Strategy,' which explore the intersections of digital design and information architecture. With a focus on clarity, accessibility, and creating user-centered experiences, Sara's writing style is both practical and engaging, making her a sought-after speaker and consultant in the tech industry. She advocates for inclusive design practices and the importance of understanding audience needs, contributing significantly to the dialogue on effective communication in the digital age.
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