In 'The Attention Merchants,' Tim Wu unveils the captivating history of how our attention has become the most valuable commodity in the modern world. From the dawn of advertising to the rise of social media, Wu meticulously chronicles the evolution of industries that thrive on capturing and selling our focus. As he exposes the tactics employed by powerful corporations, readers are compelled to question the very nature of their relationship with technology and media. With sharp insights and engaging narratives, Wu challenges us to consider the cost of distraction and the importance of reclaiming our attention. This thought-provoking journey leaves readers pondering: can we resist the lure of the attention economy?
By Tim Wu
Published: 2017
"In a world increasingly shaped by our attention, we are reminded that the most valuable currency is not what we have, but how we choose to spend our focus."
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
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“In a world increasingly shaped by our attention, we are reminded that the most valuable currency is not what we have, but how we choose to spend our focus.”
The Attention Merchants
By Tim Wu
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Tim Wu is a prominent legal scholar, professor, and author known for his insightful analysis of technology and media. He is the author of notable works such as 'The Master Switch: The Rise and Fall of Information Empires,' which explores the history and future of communication industries, and 'The Attention Merchants: The Epic Scramble to Get Inside Our Heads,' which critiques the economy of attention in the digital age. Wu's writing style is characterized by its clarity, depth, and ability to intertwine complex legal concepts with engaging narratives. As a professor at Columbia Law School, he continues to influence discussions around technology policy and civil liberties.
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