In 'The Attention Merchants,' Tim Wu unveils the captivating history of how our attention has become the most valuable commodity in the modern world. From the dawn of advertising to the rise of social media, Wu meticulously chronicles the evolution of industries that thrive on capturing and selling our focus. As he exposes the tactics employed by powerful corporations, readers are compelled to question the very nature of their relationship with technology and media. With sharp insights and engaging narratives, Wu challenges us to consider the cost of distraction and the importance of reclaiming our attention. This thought-provoking journey leaves readers pondering: can we resist the lure of the attention economy?
By Tim Wu
Published: 2017
"In a world increasingly shaped by our attention, we are reminded that the most valuable currency is not what we have, but how we choose to spend our focus."
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Showing 8 of 28 similar books
Kevin Rose is a notable entrepreneur and technology investor, best known for founding Digg, a pioneering social news website that significantly influenced online content sharing. Although not primarily recognized for literary contributions, Rose has impacted digital media and online culture, which are recurring themes in contemporary literature on technology. His insights and experiences have been featured in various tech journals and books, enriching discussions on innovation and digital entrepreneurship. Rose also co-hosted the popular podcast "The Random Show" with Tim Ferriss, where he shares his thoughts on technology, health, and productivity. Through his ventures and public speaking, Rose continues to inspire narratives around the digital revolution and startup culture.
Drew Houston is an accomplished American entrepreneur best known for co-founding Dropbox, a widely-used cloud storage service, in 2007. As the CEO, he has led the company to serve millions of users worldwide and become a key player in the tech industry. Although not primarily known for literature, Houston has shared his entrepreneurial insights and experiences through various interviews and public speaking engagements, offering valuable lessons to aspiring business leaders. His work has significantly influenced the way people and organizations manage and share digital content. Houston's innovative vision continues to shape the future of cloud computing and digital collaboration.
Walter Isaacson is a renowned American author, journalist, and professor, best known for his detailed biographies of influential figures. He has penned bestselling biographies of Steve Jobs, Albert Einstein, Benjamin Franklin, and Leonardo da Vinci, each acclaimed for their thorough research and engaging storytelling. Isaacson served as the CEO of the Aspen Institute, chairman of CNN, and editor of Time magazine, significantly impacting both media and educational spheres. His works often explore the intersection of genius, innovation, and human nature. Isaacson's ability to distill complex lives into compelling narratives has cemented his reputation as one of the foremost biographers of our time.
Garry Tan is a prominent entrepreneur and investor, best known for his influential role in the technology and startup ecosystem. Co-founder of Initialized Capital, Tan has played a pivotal role in funding and mentoring numerous successful startups. His contributions to literature primarily include insightful writings on technology, entrepreneurship, and venture capital, which are widely read and respected within the industry. Tan's blog posts and essays offer valuable guidance and have inspired many aspiring entrepreneurs. Additionally, his work at Y Combinator, where he previously served as a partner, further underscores his significant impact on the startup community.
Bridget Phetasy is a multi-talented writer, comedian, and podcaster known for her sharp wit and insightful commentary on contemporary culture and politics. She gained prominence through her work with Playboy, where her essays and columns attracted a wide readership. Bridget is the host of the popular podcast "Walk-Ins Welcome," where she engages in deep, humorous conversations with a variety of guests. Her candid and often provocative takes on societal issues have garnered her a loyal following on social media. Additionally, she created the satirical YouTube series "Dumpster Fire," where she humorously dissects current events.
David Perell is a prominent writer and educator known for his influential work in the field of online education and digital writing. He is the creator of "Write of Passage," an acclaimed online writing course that has helped thousands of students refine their writing skills and build their personal brands. As a prolific blogger, Perell shares insights on topics ranging from technology and culture to productivity and creativity. His thought-provoking essays and articles have garnered a substantial following, establishing him as a thought leader in the digital age. Additionally, Perell hosts the popular "North Star Podcast," where he interviews leading thinkers and creators, further contributing to contemporary intellectual discourse.
Ana Lorena Fabrega is an innovative educator and author passionate about reimagining education. Known as “Ms. Fab,” she is the Chief Evangelist at Synthesis, an education startup inspired by the problem-solving and collaboration model used at SpaceX. She advocates for alternative learning methods, encouraging curiosity and creativity in students. Ana's work emphasizes the importance of engaging young learners in real-world challenges and critical thinking. She also shares insights on education reform through her popular newsletter, Fab Fridays.
Charlie Munger is an American investor, businessman, and philanthropist, best known as the vice chairman of Berkshire Hathaway, where he partners with Warren Buffett. Renowned for his insights on investment strategies and mental models, Munger has significantly influenced the world of finance. His notable literary contributions include "Poor Charlie's Almanack," a compilation of his speeches and writings that distill his wisdom on decision-making and business principles. Munger's work emphasizes the importance of multidisciplinary thinking and continuous learning. Beyond his financial acumen, he is celebrated for his charitable efforts, particularly in education and healthcare.
Showing 8 of 18 related collections
“In a world increasingly shaped by our attention, we are reminded that the most valuable currency is not what we have, but how we choose to spend our focus.”
The Attention Merchants
By Tim Wu
Discover a world of knowledge through our extensive collection of book summaries.
Tim Wu is a prominent legal scholar, professor, and author known for his insightful analysis of technology and media. He is the author of notable works such as 'The Master Switch: The Rise and Fall of Information Empires,' which explores the history and future of communication industries, and 'The Attention Merchants: The Epic Scramble to Get Inside Our Heads,' which critiques the economy of attention in the digital age. Wu's writing style is characterized by its clarity, depth, and ability to intertwine complex legal concepts with engaging narratives. As a professor at Columbia Law School, he continues to influence discussions around technology policy and civil liberties.
Key information about the book.
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
In “Crush It!”, Gary Vaynerchuk ignites a passion for pursuing your dreams by harnessing the power of social media. He shares his own journey from a struggling wine retailer to a successful entrepreneur, demonstrating that authenticity and hard work can lead to incredible success. With practical advice and invigorating stories, Vaynerchuk inspires readers to turn their passions into profitable businesses. He emphasizes the importance of personal branding in today’s digital age, encouraging everyone to share their voices boldly. Ready to transform your passion into a thriving career? Dive in and discover how to “crush it!” today!
In "Trust Me, I’m Lying," media manipulator Ryan Holiday pulls back the curtain on the dark art of modern journalism and the insidious world of online marketing. He reveals how easily the media can be exploited, turning lies into trending headlines with just a few strategic moves. With sharp wit and shocking anecdotes, Holiday illustrates the fragile line between truth and fabrication in a click-driven society. As he navigates the murky waters of deception, he challenges readers to reconsider what they consume—and who benefits from their trust. Prepare to question everything you thought you knew about news, credibility, and the power of influence!
In "New Grub Street," George Gissing unravels the gritty underbelly of late 19th-century London, where ambition clashes with the harsh realities of the literary world. Following the lives of struggling writers, it explores the relentless pursuit of success amidst societal pressure and moral dilemmas. Gissing artfully depicts the tension between artistic integrity and commercial viability, leaving readers questioning the true cost of ambition. With vivid character portrayals and astute social commentary, the novel paints a haunting portrait of creativity in a capitalist society. Will the characters rise above their circumstances, or will the insatiable hunger for fame consume them?
In 'Amusing Ourselves to Death', Neil Postman explores the alarming impact of television and entertainment on public discourse and critical thought. He argues that a culture inundated with superficial media is prioritizing distraction over meaningful communication. Postman presents a compelling critique of how entertainment values undermine the seriousness of important issues. Through sharp analysis and wit, he warns against the perils of living in a world where information is merely amusement. This provocative work invites readers to reflect on their own media consumption and its implications for democracy and intellect.
No summary available
In 'Kennedy's Quest for Victory,' Thomas G. Paterson unveils the intricacies of John F. Kennedy's presidential campaign and his strategic maneuvers during the pivotal Cold War era. Delve into the fierce political battles, the role of media, and the impact of pivotal events such as the Cuban Missile Crisis that shaped his presidency. Paterson provides a compelling analysis of how Kennedy’s quest for victory not only influenced American politics but also global dynamics. With rich historical context and vivid storytelling, this book invites readers to reconsider the legacy of one of America’s most iconic leaders. Discover the untold stories and the crucial decisions that defined a generation.
In 'Propaganda,' Edward L. Bernays unveils the art and science behind manipulating public perception. Often dubbed the father of public relations, Bernays shares how he harnessed the power of media to shape opinions and consumer behavior. This groundbreaking work walks readers through historical case studies that reveal the hidden forces driving societal change. With insights that resonate today, Bernays challenges us to consider the ethical implications of influence and persuasion. Prepare to dive into a world where thoughts are crafted and reality is molded - are you ready to see behind the curtain?
In 'So You've Been Publicly Shamed,' Jon Ronson explores the unsettling phenomenon of public shaming in the age of social media. Through compelling stories of individuals who have experienced viral outrage, he sheds light on the mob mentality that can arise online. Ronson delves into the personal impacts of these shaming events, revealing how they can lead to profound consequences for those involved. As he examines the morality and psychology behind this modern form of punishment, readers are prompted to question the boundaries of accountability and justice. Can society find a way to hold individuals accountable without resorting to humiliation?
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
