In 'To Pixar and Beyond', Lawrence Levy reveals the extraordinary journey of Pixar Animation Studios, showcasing how creativity and business acumen intertwined to create a cultural phenomenon. He navigates the challenges faced by Pixar and offers an insider's perspective on the high-stakes decisions that transformed animated storytelling forever. Levy’s narrative not only illuminates the magic of animation but also provides valuable insights into leadership and innovation. As he reflects on his time as Pixar's CFO, readers are invited to explore the fine line between risk and reward in the world of creativity. This compelling memoir will leave you questioning what it takes to turn dreams into reality.
By Lawrence Levy
Published: 2017
"In the journey from dreams to reality, the courage to innovate becomes the true magic behind every success."
"Lovely and surprising . . . This delightful book is about finance, creative genius, workplace harmony, and luck."--Fortune "Enchanting,"--New York Times "I love this book I think it is brilliant."--Ed Catmull, cofounder and president of Pixar Animation, president of Disney Animation, and coauthor of the bestseller Creativity Inc. The revelatory saga of Pixar's rocky start and improbable success After Steve Jobs was dismissed from Apple in the early 1990s, he turned his attention to a little-known graphics company he owned called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and executive to whom he had never spoken before. He hoped to persuade Levy to help him pull Pixar back from the brink of failure. This is the extraordinary story of what happened next: how Jobs and Levy concocted and pulled off a highly improbable plan that transformed Pixar into one of Hollywood's greatest success stories. Levy offers a masterful, firsthand account of how Pixar rose from humble beginnings, what it was like to work so closely with Jobs, and how Pixar's story offers profound lessons that can apply to many aspects of our lives. "Part business book and part thriller--a tale that's every bit as compelling as the ones Pixar tells in its blockbuster movies. It's also incredibly inspirational, a story about a team that took big risks and reaped the rewards . . . I loved this book and could not put it down."--Dan Lyons, best-selling author of Disrupted "A natural storyteller, Levy offers an inside look at the business and a fresh, sympathetic view of Jobs."--Success Magazine An Amazon Best Book of 2016 in Business & Leadership - A top pick on Fortune's Favorite Booksof 2016 - A 2017 Axiom Business Book Award winner in Memoir/Biography
Lawrence Levy is an accomplished author and former corporate executive known for his insightful narratives that blend personal reflection with broader social commentary. He is the author of several notable works, including 'To Pixar and Beyond,' which chronicles his experiences at Pixar Animation Studios and highlights the intersection of creativity and business. Levy's writing style is characterized by its clarity and depth, inviting readers to explore complex themes while remaining accessible and engaging. His unique perspective as both a storyteller and a businessman has garnered acclaim in literary and corporate circles alike.
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“In the journey from dreams to reality, the courage to innovate becomes the true magic behind every success.”
To Pixar and Beyond
By Lawrence Levy
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