In 'The Humane Economy,' Wayne Pacelle explores the powerful intersection between capitalism and compassion, unveiling how ethical practices can drive profitability. He argues that treating animals humanely isn't just a moral imperative; it's a business necessity that can lead to innovation and consumer loyalty. Through compelling anecdotes and data, he illustrates the transformative potential of humane approaches across various industries. Pacelle calls for a paradigm shift, challenging businesses to rethink their relationship with animals and the environment. Will the future of the economy be defined by empathy and ethics, or will profit continue to overshadow accountability?
By Wayne Pacelle
Published: 2017
""In our modern world, the measure of a society's greatness is found in how it treats its most vulnerable members, human and animal alike.""
A NEW YORK TIMES, WASHINGTON POST, and LOS ANGELES TIMES BESTSELLER "ESSENTIAL READING." — JANE GOODALL "A CRITICALLY IMPORTANT BOOK." — JACK WELCH From the leader of the nation’s most powerful animal-protection organization comes a frontline account of how conscience and creativity are driving a revolution in American business that is changing forever how we treat animals and create wealth. Wayne Pacelle of the Humane Society of the United States reveals how entrepreneurs, Fortune 500 CEOs, world-class scientists, philanthropists, and a new class of political leaders are driving the burgeoning, unstoppable growth of the “humane economy.” Every business grounded on animal exploitation, Pacelle argues, is ripe for disruption. Indeed each one of us is, and will be, touched by this far-reaching transformation in food and agriculture; in the pharmaceutical, chemical, and cosmetics industries; in film, television, and live entertainment; in tourism and wildlife management; in the pet trade for dogs and cats and exotic wildlife; and in fur and leather fashions. Collectively it promises to relieve or end the suffering of billions of creatures, while allowing businesses aligned with the best instincts and values of their customers to flourish. Pacelle shows, for instance, how the cruelties of industrial chicken farming are quickly becoming obsolete with a visit to Hampton Creek, the makers of a plant-based egg substitute and the world’s fastest-growing food startup ever. Pacelle also recounts the stories of how established companies are joining in this economic transformation: from Petco and PetSmart, which have turned the conventional pet store model on its head by forswearing puppy mill suppliers in favor of shelter dogs; to John Paul Mitchell Systems, the Body Shop, and Lush, which use safe ingredients instead of animal tests for their cosmetics; to major food retailers like Whole Foods, Chipotle, and even Costco and Walmart, which are embracing animal welfare standards that are one by one unwinding the horrors of the factory farm. The Humane Economy is a clarion call to business leaders and to the world’s growing animal protection movement; it is equally a warning to the static thinking of animal-use industries and their apologists: “Here, in this humane economy,” Pacelle argues, “human ingenuity meets human virtue, and we discover at last that we can have it both ways — a better world for us and for animals, too.”
Wayne Pacelle is a prominent author, speaker, and advocate known for his passionate work in animal welfare and environmentalism. He is the former president and CEO of the Humane Society of the United States, where he championed initiatives for animal protection and legislation. Pacelle has penned several influential books, including "The Bond: Our Kindred Animals" and "Animal Kind: Redirecting our Lives on Earth toward Animals and Their World," which reflect his commitment to ethical treatment and respectful coexistence with animals. His writing style is characterized by an engaging narrative that combines personal anecdotes with compelling arguments for social justice and ecological preservation.
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“"In our modern world, the measure of a society's greatness is found in how it treats its most vulnerable members, human and animal alike."”
The Humane Economy
By Wayne Pacelle
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