In 'The Power of Fifty Bits', Bob Nease reveals the stunning limitations of human decision-making and how we often overlook the subtle influences that shape our choices. Through intriguing insights from behavioral science, he illustrates how to harness the power of small shifts—just fifty bits of information—to enhance decision quality. Nease's compelling stories and practical strategies guide readers to navigate the complexities of everyday choices more effectively. This book challenges you to rethink how you approach decisions in both your personal and professional life. Discover the transformative potential of understanding the unseen forces at play in your mind!
By Bob Nease
Published: 2016
"In a world filled with noise and distractions, the true power lies in our ability to focus on just fifty bits of information that drive our decisions, shaping our lives in profound ways."
Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want. Nease offers a set of powerful and effective strategies to change behavior, including: Require Choice—compel people to deliberately choose among options Lock in Good Intentions—allow people to make decisions today about choices they will face in the future Let It Ride—set the default to the desired option and let people opt out if they wish Get in the Flow—go to where peoples’ attention is likely to be naturally Reframe the Choices—set the framework people use to consider options and choices Piggyback It—connect the desired choice or behavior with something they already like or are engaged in Simplify . . . Wisely—make right choices frictionless and easy, make wrong choices more difficult And more.
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“In a world filled with noise and distractions, the true power lies in our ability to focus on just fifty bits of information that drive our decisions, shaping our lives in profound ways.”
The Power of Fifty Bits
By Bob Nease
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Bob Nease is a renowned author known for his insightful explorations of behavioral economics and decision-making. With notable works such as 'The Human Element' and 'The Power of Habit,' he effectively blends engaging storytelling with rigorous research, making complex concepts accessible to a broad audience. Nease's writing style is characterized by its clarity and thought-provoking insights, often challenging readers to rethink their assumptions about human behavior.
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