In 'Thinking with Type', Ellen Lupton takes readers on a fascinating journey into the world of typography, blending theory and practice. This second revised and expanded edition dives deeper into the art and science of type, offering fresh insights on legibility, composition, and visual hierarchy. Lupton's engaging prose and rich illustrations make complex concepts accessible to both novices and seasoned designers. By exploring the impact of typography on communication, this book challenges you to rethink your relationship with text. Are you ready to unlock the hidden power of the written word?
By Ellen Lupton
Published: 2010
"Typography is a visual language that helps us communicate, shaping our thoughts and ideas into forms that resonate with our audience."
Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular online companion to Thinking with Type (www.thinkingwithtype.com) has been revised to reflect the new material in the second edition.
Ellen Lupton is a celebrated designer, educated at the Maryland Institute College of Art, where she also serves as the director of the Graphic Design MFA program. An influential figure in the field of visual communication, she is renowned for her contributions to design theory and critical writing. Lupton is the author of several notable books, including "Thinking with Type," a foundational text on typography, and "Graphic Design: The New Basics," which explores design principles through a contemporary lens. Her writing is characterized by its clarity and accessibility, making complex design concepts understandable to both professionals and novices alike. Through her work, Lupton advocates for the importance of design in everyday life, inspiring a generation of designers.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In 'Stop Stealing Sheep & Find Out How Type Works', Erik Spiekermann and E.M. Ginger unravel the mysteries of typography in a way that's both accessible and captivating. This book challenges conventional notions of design by revealing how the right type can elevate communication and influence perception. Delve into the art and science of lettering, as readers learn to recognize what makes typography effective and appealing. With engaging examples and practical insights, this guide is a treasure trove for designers and enthusiasts alike. Discover why understanding type is not just about aesthetics, but a crucial aspect of visual storytelling.
In 'An Essay on Typography,' Eric Gill explores the art and craft of type design, revealing how typography shapes our perception of written language. Through a blend of philosophical musings and practical insights, Gill argues that type is not just a tool for communication, but an integral aspect of visual culture. He challenges conventional approaches and invites readers to appreciate the aesthetic and ethical implications of typographic choices. This thought-provoking essay raises questions about the role of the designer in society and the impact of typography on our daily lives. Dive into Gill's world to uncover the beauty and power of letters that often goes unnoticed.
Dive into the vibrant world of letterpress printing with Alan Kitching, a master of this timeless craft. 'A-Z of Letterpress' not only showcases stunning visuals but also unfolds the rich history and techniques behind each striking letterform. As Kitching shares personal anecdotes and expert insights, readers are invited to explore the artistic possibilities of this tactile medium. Whether you're a seasoned designer or a curious novice, discover how the beauty of letterpress can transform your creative journey. Uncover the magic of typography and the passion that fuels this unique art form!
In 'Typography Essentials Revised and Updated', Ina Saltz unveils the fundamental principles of typography that every designer should master. With rich illustrations and practical examples, she guides readers through the art and craft of type, making complex concepts accessible and engaging. Discover how type choices influence communication and the emotional impact of design. This revised edition includes the latest trends and technologies shaping the typographic landscape today. Whether you're a novice or a seasoned pro, this book will inspire you to see type in a whole new light!
Delve into the fascinating world of typography with 'The Designer's Dictionary of Type' by Sean Adams. This comprehensive guide unravels the intricacies of typefaces, revealing their unique personalities and historical contexts. Each entry offers insights that inspire creativity and enhance design skills, making it an essential reference for both novice and seasoned designers. With stunning visual examples, the book encourages a deeper appreciation for the art and science of type. Discover how the right type can transform your work and captivate your audience!
'The Evolution of Type' by Tony Seddon takes readers on a captivating journey through the history and development of typography. Delve into the transformation of typefaces from ancient inscriptions to modern digital fonts, revealing the intricate relationship between technology and design. Seddon artfully illustrates how cultural shifts and artistic movements have influenced type development, creating a visual narrative that enchants both designers and history enthusiasts alike. With rich illustrations and engaging anecdotes, this book invites you to appreciate letters not just as tools for communication, but as dynamic art forms. Discover how type influences our daily lives in ways you’ve never considered, and why every letter tells a story.
In 'A Type Primer', John Kane takes readers on a captivating journey through the art and science of typography. This insightful guide demystifies the world of typefaces, exploring their history, function, and the emotions they evoke. With engaging examples and practical tips, Kane empowers designers and novices alike to harness the power of type in their work. The book invites you to see typography not just as a tool, but as a vital aspect of visual communication. Unlock the secrets of effective design and elevate your projects with the knowledge this primer provides!
In 'Type on Screen,' Ellen Lupton explores the vibrant world of typography in the digital age, revealing how type shapes our visual culture and communication. With a keen eye for design, she uncovers the dynamics between text, screen, and viewer, making the complex art of typography accessible to all. Through engaging examples and insightful commentary, Lupton challenges readers to rethink the role of type in their everyday lives. This book is not just a guide for graphic designers—it's an invitation for anyone to appreciate the beauty and functionality of words on a screen. Discover how the elegance of letterforms can influence perception and impact in ways you never imagined!
Showing 8 of 25 similar books

Jan Losert is a visionary author and digital design expert, renowned for his contributions to the intersection of technology and creativity. His most significant work includes co-authoring "Design Systems Handbook," which has become a seminal guide for creating cohesive and efficient design frameworks. Losert's expertise extends to his role as a speaker and educator, where he passionately shares his insights on user experience and interface design. In addition to his literary achievements, he co-founded several successful startups, leveraging his deep understanding of design to drive innovation. His work continues to influence and inspire both emerging and established designers worldwide.

Bret Victor is a renowned American interface designer and computer scientist celebrated for his innovative contributions to interactive design and human-computer interaction. He is best known for creating dynamic, explorable explanations, which have significantly influenced the way educational content is presented and understood. Victor's seminal work, "Inventing on Principle," advocates for the integration of immediate feedback in creative processes, inspiring a new wave of interactive programming environments. As a former member of the Apple Human Interface team, he played a pivotal role in shaping modern user interfaces. Through his organization, Dynamicland, Victor continues to explore and expand the boundaries of immersive, collaborative computing environments.

George Hatzis is a lawyer, entrepreneur, and social media content creator known for his humorous and insightful takes on the legal profession. Through his popular Instagram account, Hatzis shares legal memes, advice, and commentary, making complex legal topics accessible and entertaining for a broad audience. He is also the founder of Hatzis Law, a firm that specializes in criminal defense and family law. Hatzis’ ability to merge legal expertise with humor has garnered him a large following, and he continues to be a unique voice in the legal community, advocating for modernizing the industry.

Audrey Gelman is an American entrepreneur and writer, best known as the co-founder and former CEO of The Wing, a network of co-working spaces and social clubs designed for women. She has been recognized for her innovative approach to creating supportive environments for professional women, significantly impacting feminist discourse and workplace equality. Gelman has also contributed thought-provoking essays to prominent publications such as The New York Times and The New Yorker, where she discusses gender, politics, and culture. Her leadership at The Wing has been celebrated for fostering community and collaboration among women. Additionally, Gelman's influence extends to the political sphere, having previously worked as a press aide on several high-profile campaigns.

Coleen Baik is an American designer, artist, and entrepreneur, known for her work in the tech industry, including as a founding team member of Twitter. Baik played a key role in shaping the user experience and design of Twitter in its early days, contributing to its iconic interface. She is also the founder of Baik Art, a multidisciplinary art studio that blends technology and visual art. Baik is passionate about using design to create meaningful and user-centered digital experiences, and she frequently speaks on topics related to innovation, design, and creativity. Her work has made her a prominent figure in the intersection of tech and design.

Cleo Abram is a distinguished journalist and content creator known for her incisive storytelling and engaging multimedia presentations. She gained widespread recognition as a producer and host for Vox's acclaimed series, "Glad You Asked," where she explored complex topics with clarity and depth. Abram's work often intersects with technology and culture, making intricate subjects accessible to a broad audience. In addition to her journalistic endeavors, she has contributed thought-provoking essays and articles to various esteemed publications. Her innovative approach to storytelling continues to influence and inspire both readers and aspiring journalists.

Bill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.

Jeff Atwood is an American software developer, writer, and co-founder of Stack Overflow, the largest online community for developers to share knowledge and collaborate on coding problems. Atwood is also known for his influential blog Coding Horror, where he writes about programming, technology, and software development practices. His work on Stack Overflow has revolutionized the way developers learn and share information, fostering a collaborative, open-source culture within the tech community. Atwood’s contributions to software development have made him a key figure in the tech industry, particularly in developer education and open knowledge sharing.
Showing 8 of 16 related collections
“Typography is a visual language that helps us communicate, shaping our thoughts and ideas into forms that resonate with our audience.”
Thinking with Type, 2nd revised and expanded edition
By Ellen Lupton
Discover a world of knowledge through our extensive collection of book summaries.