In 'Thinking with Type', Ellen Lupton takes readers on a fascinating journey into the world of typography, blending theory and practice. This second revised and expanded edition dives deeper into the art and science of type, offering fresh insights on legibility, composition, and visual hierarchy. Lupton's engaging prose and rich illustrations make complex concepts accessible to both novices and seasoned designers. By exploring the impact of typography on communication, this book challenges you to rethink your relationship with text. Are you ready to unlock the hidden power of the written word?
By Ellen Lupton
Published: 2010
"Typography is a visual language that helps us communicate, shaping our thoughts and ideas into forms that resonate with our audience."
Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular online companion to Thinking with Type (www.thinkingwithtype.com) has been revised to reflect the new material in the second edition.
Showing 8 of 27 similar books
Michael Pollan is a renowned American author and journalist, celebrated for his insightful explorations of food, agriculture, and human culture. His groundbreaking book, "The Omnivore's Dilemma," published in 2006, critically examines the complexities of the modern food industry and has become a seminal work in food studies. Pollan's engaging narrative style and thorough research have earned him a place on The New York Times Best Seller list multiple times. In addition to his literary contributions, he is also a professor of journalism at the University of California, Berkeley. Pollan's work continues to influence public discourse on sustainable eating and the ethical implications of food choices.
Jordan Hughes is a celebrated author known for their compelling narratives and richly developed characters. Their debut novel, "Echoes of Tomorrow," won the prestigious Man Booker Prize, marking a significant milestone in contemporary fiction. Hughes's work often explores themes of identity, resilience, and the human condition, earning them critical acclaim and a dedicated readership. In addition to their novels, Hughes has contributed thought-provoking essays to major literary journals, further solidifying their influence in the literary world. Their innovative storytelling continues to inspire and captivate audiences worldwide.
Chris Guillebeau is a prolific author and entrepreneur best known for his New York Times bestselling book, "The $100 Startup," which has inspired countless individuals to pursue financial independence and entrepreneurial endeavors. He has traveled to every country in the world, a feat that underscores his commitment to unconventional living and exploration. Guillebeau's work often centers on the themes of personal freedom, creative self-employment, and adventure, as seen in his other notable books like "The Art of Non-Conformity" and "Born for This." He also founded the annual World Domination Summit, a gathering that encourages people to live remarkable lives. Through his writing and projects, Guillebeau has become a leading voice in the movement towards non-traditional career paths and lifestyle design.
Jan Losert is a visionary author and digital design expert, renowned for his contributions to the intersection of technology and creativity. His most significant work includes co-authoring "Design Systems Handbook," which has become a seminal guide for creating cohesive and efficient design frameworks. Losert's expertise extends to his role as a speaker and educator, where he passionately shares his insights on user experience and interface design. In addition to his literary achievements, he co-founded several successful startups, leveraging his deep understanding of design to drive innovation. His work continues to influence and inspire both emerging and established designers worldwide.
Ryan Holiday is a bestselling author and media strategist known for his books on stoicism, including The Obstacle Is the Way and Ego Is the Enemy. He is a leading voice in modern stoic philosophy, teaching readers how to apply ancient wisdom to achieve personal and professional success. Holiday’s work emphasizes resilience, discipline, and humility as keys to navigating life’s challenges. He has consulted with major companies and individuals on marketing and strategy, blending stoic principles with contemporary business practices. His books have been translated into over 30 languages.
Bret Victor is a renowned American interface designer and computer scientist celebrated for his innovative contributions to interactive design and human-computer interaction. He is best known for creating dynamic, explorable explanations, which have significantly influenced the way educational content is presented and understood. Victor's seminal work, "Inventing on Principle," advocates for the integration of immediate feedback in creative processes, inspiring a new wave of interactive programming environments. As a former member of the Apple Human Interface team, he played a pivotal role in shaping modern user interfaces. Through his organization, Dynamicland, Victor continues to explore and expand the boundaries of immersive, collaborative computing environments.
Coleen Baik is an American designer, artist, and entrepreneur, known for her work in the tech industry, including as a founding team member of Twitter. Baik played a key role in shaping the user experience and design of Twitter in its early days, contributing to its iconic interface. She is also the founder of Baik Art, a multidisciplinary art studio that blends technology and visual art. Baik is passionate about using design to create meaningful and user-centered digital experiences, and she frequently speaks on topics related to innovation, design, and creativity. Her work has made her a prominent figure in the intersection of tech and design.
Dr. Harvey Karp is a renowned pediatrician and child development expert, best known for his groundbreaking method for calming infants, as detailed in The Happiest Baby on the Block. He is the creator of the SNOO Smart Sleeper, a robotic crib designed to help babies sleep safely and soundly. Dr. Karp has been a leading voice in pediatric health for decades, emphasizing the importance of sleep for both babies and parents. His methods have revolutionized infant care and parenting techniques. He continues to advocate for improved early childhood development practices.
Showing 8 of 17 related collections
“Typography is a visual language that helps us communicate, shaping our thoughts and ideas into forms that resonate with our audience.”
Thinking with Type, 2nd revised and expanded edition
By Ellen Lupton
Discover a world of knowledge through our extensive collection of book summaries.
Ellen Lupton is a celebrated designer, educated at the Maryland Institute College of Art, where she also serves as the director of the Graphic Design MFA program. An influential figure in the field of visual communication, she is renowned for her contributions to design theory and critical writing. Lupton is the author of several notable books, including "Thinking with Type," a foundational text on typography, and "Graphic Design: The New Basics," which explores design principles through a contemporary lens. Her writing is characterized by its clarity and accessibility, making complex design concepts understandable to both professionals and novices alike. Through her work, Lupton advocates for the importance of design in everyday life, inspiring a generation of designers.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In 'Getting Unstuck', Timothy Butler explores the paralyzing nature of career and life obstacles that can leave us feeling trapped. With warmth and insight, he guides readers through a journey of self-discovery and reflection, unlocking the potential for change within. Through practical strategies and engaging anecdotes, Butler reveals how to identify the underlying fears and patterns that keep us immobilized. This transformative guide not only helps individuals reclaim their path but also inspires them to embrace uncertainty as a catalyst for growth. Dive into this empowering read and uncover the keys to unlocking your true potential.
In 'Stop Stealing Sheep & Find Out How Type Works', Erik Spiekermann and E.M. Ginger unravel the mysteries of typography in a way that's both accessible and captivating. This book challenges conventional notions of design by revealing how the right type can elevate communication and influence perception. Delve into the art and science of lettering, as readers learn to recognize what makes typography effective and appealing. With engaging examples and practical insights, this guide is a treasure trove for designers and enthusiasts alike. Discover why understanding type is not just about aesthetics, but a crucial aspect of visual storytelling.
In 'The New Typography', Jan Tschichold revolutionizes the art of communication through design, offering bold principles that challenge traditional norms. He advocates for the use of asymmetry, innovative layouts, and a focus on readability, setting the stage for modern graphic design. This seminal work reflects the energy of the early 20th-century movement toward functional aesthetics. Tschichold's insights not only shaped typography but also influenced the broader realms of visual culture and media. Discover how this iconic text continues to inspire designers and thinkers in today's digital age!
In 'Better Web Typography for a Better Web,' Matej Latin unveils the transformative power of typography in web design. He delves into the principles of effective type, demonstrating how thoughtful choices can enhance user experience and engagement. The book is packed with practical tips and real-world examples to help designers craft visually stunning and readable websites. Latin's insights challenge conventional norms, urging readers to rethink their approach to typography. This essential guide equips both aspiring and seasoned designers with the tools to elevate their craft and create a more beautiful web.
In 'Shaping Text', Jan Middendorp explores the intricate relationship between typography and communication. He unveils the historical evolution of typefaces and their impact on our understanding of text. Through insightful analysis and stunning visual examples, Middendorp reveals how design choices shape the way we perceive words. This book challenges readers to consider not just what we read, but how it's presented. Join Middendorp on a journey that transforms the mundane act of reading into a rich sensory experience.
In 'Typography Essentials Revised and Updated', Ina Saltz unveils the fundamental principles of typography that every designer should master. With rich illustrations and practical examples, she guides readers through the art and craft of type, making complex concepts accessible and engaging. Discover how type choices influence communication and the emotional impact of design. This revised edition includes the latest trends and technologies shaping the typographic landscape today. Whether you're a novice or a seasoned pro, this book will inspire you to see type in a whole new light!
Delve into the fascinating world of typography with 'The Designer's Dictionary of Type' by Sean Adams. This comprehensive guide unravels the intricacies of typefaces, revealing their unique personalities and historical contexts. Each entry offers insights that inspire creativity and enhance design skills, making it an essential reference for both novice and seasoned designers. With stunning visual examples, the book encourages a deeper appreciation for the art and science of type. Discover how the right type can transform your work and captivate your audience!
'The Evolution of Type' by Tony Seddon takes readers on a captivating journey through the history and development of typography. Delve into the transformation of typefaces from ancient inscriptions to modern digital fonts, revealing the intricate relationship between technology and design. Seddon artfully illustrates how cultural shifts and artistic movements have influenced type development, creating a visual narrative that enchants both designers and history enthusiasts alike. With rich illustrations and engaging anecdotes, this book invites you to appreciate letters not just as tools for communication, but as dynamic art forms. Discover how type influences our daily lives in ways you’ve never considered, and why every letter tells a story.