In 'Typography Essentials Revised and Updated', Ina Saltz unveils the fundamental principles of typography that every designer should master. With rich illustrations and practical examples, she guides readers through the art and craft of type, making complex concepts accessible and engaging. Discover how type choices influence communication and the emotional impact of design. This revised edition includes the latest trends and technologies shaping the typographic landscape today. Whether you're a novice or a seasoned pro, this book will inspire you to see type in a whole new light!
By Ina Saltz
Published: 2019
"Typography is the craft of endowing human language with a durable visual form."
Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.
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“Typography is the craft of endowing human language with a durable visual form.”
Typography Essentials Revised and Updated
By Ina Saltz
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Ina Saltz is a distinguished author and educator, recognized for her contributions to the fields of photography and visual communication. She is the author of notable works including 'Photography: The Definitive Visual History' and 'The New York Times Magazine: 20 Years of Covers'. Saltz's writing is characterized by its insightful analysis and clarity, often blending academic rigor with accessible prose. With a background in design and an eye for detail, she explores the intersection of art, media, and culture, making significant impacts in both educational and literary arenas.
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