This Is Not a T-Shirt Book Summary

In 'This Is Not a T-Shirt', Bobby Hundreds narrates the origin story of his iconic streetwear brand and how it represents not just fashion, but a cultural movement. Through personal anecdotes and sharp insights, he unveils the struggles of entrepreneurship amidst the complex world of art and commerce. Readers will journey through the rise of streetwear, exploring themes of identity and community. The author challenges conventional notions of success, urging creatives to embrace their unique narratives. This compelling memoir will leave you questioning the true meaning of your own passions and pursuits.

By Bobby Hundreds

Published: 2020

""In a world that often tries to define us by our labels, it’s our passion and creativity that truly express who we are.""

This Is Not a T-ShirtBook binding

Start Listening to Book Summary

0:000:00

Book Review of This Is Not a T-Shirt

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. In This Is Not a T-Shirt, updated with a new introduction by the author plus a new 16-page full-color insert, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

Book Overview of This Is Not a T-Shirt

About the Book Author

B

Bobby Hundreds

Bobby Hundreds is an influential figure in the streetwear culture, co-founder of the iconic brand Hundreds, and an accomplished author. He is best known for his memoir, "This Is Not a T-Shirt," which offers a candid glimpse into his journey of building a brand that bridges fashion and lifestyle. His writing style is characterized by its authenticity and relatability, often reflecting themes of entrepreneurship, creativity, and personal growth. With a passion for storytelling that resonates with diverse audiences, Bobby Hundreds continues to inspire and motivate through his words and ventures.

Book Details

Key information about the book.

Authors
Bobby Hundreds
Published
July 2020
Publisher
Picador
ISBN
1250619653
Language
English
Pages
352
Genres
Startup FoundersFoundersInspirational Biographies

Purchase Options

Amazon logoBuy on Amazon
BookShop logoBuy via BookShop

Support local bookstores: BookShop gives a portion of each sale to independent bookshops!

Similar books you might like →

The Art of the Start 2.0Book binding

The Art of the Start 2.0 Book Summary

In "The Art of the Start 2.0," legendary entrepreneur Guy Kawasaki unveils the essential blueprint for launching successful ventures in today’s dynamic landscape. With a blend of practical strategies and engaging anecdotes, he emphasizes the significance of crafting a compelling vision and rallying support around it. Kawasaki delves into vital topics such as fundraising, branding, and pitching, armed with insights that can elevate any startup. This revised edition is packed with actionable advice, updated case studies, and contemporary examples that resonate with aspiring entrepreneurs. Prepare to be inspired and equipped to turn your ideas into impactful realities!

The Art of the Start 2.0
Guy Kawasaki
The $100 StartupBook binding

The $100 Startup Book Summary

In 'The $100 Startup', Chris Guillebeau reveals the secrets of successful entrepreneurs who started with just a small amount of money. Through engaging stories and practical advice, he demonstrates that anyone can create a thriving business without extensive resources. Guillebeau emphasizes the importance of passion and practical skill in building a venture that provides both profit and personal fulfillment. This inspiring guide challenges conventional notions of entrepreneurship, encouraging readers to take action and turn their ideas into reality. Are you ready to discover how to transform your passions into a profitable business?

The $100 Startup
Chris Guillebeau
Hatching TwitterBook binding

Hatching Twitter Book Summary

In 'Hatching Twitter', Nick Bilton unveils the tumultuous rise of the social media giant Twitter, chronicling the intense rivalries and relationships among its founders. From a small idea in a messy office to a billion-dollar company, the book reveals the behind-the-scenes struggles and creative tensions that shaped the platform. Readers will discover the personal sacrifices and ethical dilemmas faced by the key players in this digital revolution. With gripping storytelling, the book captures the chaotic blend of ambition, innovation, and betrayal that defined Twitter's inception. What will you uncover about the true stories behind the tweets?

Hatching Twitter
Nick Bilton
The Founder's DilemmasBook binding

The Founder's Dilemmas Book Summary

In 'The Founder's Dilemmas', Noam Wasserman explores the complex decisions faced by startup founders, revealing how these early choices can determine the fate of their ventures. Through captivating case studies, he uncovers the personal and professional dilemmas that arise when passion meets practicality. Wasserman highlights the often-overlooked psychological and social factors that impact startups, providing invaluable insights for aspiring entrepreneurs. With a blend of storytelling and research, the book challenges conventional wisdom about founder dynamics. Venture into the world of entrepreneurship and discover the crucial decisions that can make or break a startup’s success.

The Founder's Dilemmas
Noam Wasserman
Innovation and EntrepreneurshipBook binding

Innovation and Entrepreneurship Book Summary

In 'Innovation and Entrepreneurship', Peter F. Drucker unveils the secrets of driving economic growth through innovative practices. He emphasizes that innovation is not just the privilege of inventors but a systematic discipline that can be taught and learned. Drucker defines the entrepreneur's role as an agent of change, highlighting how they harness opportunities to create value. Through practical insights and real-world examples, he challenges traditional notions of business and presents a roadmap for successful entrepreneurship. This book is essential for anyone eager to understand the dynamic interplay between innovation and the market!

Innovation and Entrepreneurship
Peter F. Drucker
The FoundersBook binding

The Founders Book Summary

In 'The Founders,' Jimmy Soni takes readers on a riveting journey through the genesis of PayPal, unveiling the extraordinary minds that ignited a technology revolution. The book uncovers the fierce rivalries, innovative ambition, and complex personalities of the founding team, illustrating how their vision reshaped online commerce. Through rich storytelling, Soni explores themes of collaboration, betrayal, and the quest for success in the tech industry. Each chapter reveals the tension and triumphs that came with daring to challenge the status quo. Prepare to be captivated by the behind-the-scenes drama of a company that transformed the way we think about money.

The Founders
Jimmy Soni
GoogledBook binding

Googled Book Summary

In 'Googled,' Ken Auletta delves into the rise of Google, revealing the company's innovative strategies that transformed how we access information. This gripping narrative uncovers the behind-the-scenes decisions of its founders and the challenges they faced in a rapidly evolving tech landscape. Auletta brings to light the philosophical debates surrounding privacy, competition, and the essence of information in the digital age. As Google continues to shape our online experience, the book prompts readers to consider the implications of its power and influence. Are we merely products of Google’s algorithms, or is there more to our online identities?

Googled
Ken Auletta
Founders at WorkBook binding

Founders at Work Book Summary

'Founders at Work' by Jessica Livingston offers an insider's glimpse into the minds of some of the most successful tech entrepreneurs. Through candid interviews, the book reveals their unique journeys, struggles, and the pivotal decisions that shaped their companies. Readers will discover not just the triumphs but also the failures that fueled innovation and resilience. This collection of stories is both inspiring and enlightening, showcasing the humanity behind the entrepreneurial spirit. Embark on a captivating journey that uncovers the secrets of startup success from the very founders themselves!

Founders at Work
Jessica Livingston

Showing 8 of 21 similar books

Take your reading experience to the next level

Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.

Download on the App Store

Similar Book Recommendations →

Ev Williams's Book Recommendations

Ev Williams's Book Recommendations

Ev Williams is an American entrepreneur, best known as the co-founder of Twitter and Medium. Williams has a long history in the tech industry, having co-founded Blogger, one of the first blogging platforms, which was later acquired by Google. His work has significantly shaped online communication, giving people platforms to share their thoughts and ideas globally. Williams’ focus on simplicity and user experience has been a hallmark of his career. He continues to lead Medium, a platform that champions quality content and thoughtful discourse.

Business and LeadershipTechnology and FutureInspiring Reads
Adam Grant's Book Recommendations

Adam Grant's Book Recommendations

Adam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.

Business and LeadershipEducationSelf-Improvement
Alexis Ohanian's Book Recommendations

Alexis Ohanian's Book Recommendations

Alexis Ohanian is an American entrepreneur, investor, and co-founder of Reddit, one of the world’s most popular social news and discussion platforms. Ohanian is also a prominent advocate for open internet and net neutrality, and he has invested in numerous startups through his venture capital firm, Initialized Capital. In addition to his work in tech, Ohanian is involved in philanthropy, supporting causes related to women’s rights, education, and social justice. He is married to tennis star Serena Williams, and together they advocate for gender equality and inclusive leadership. Ohanian’s influence in the tech world and his commitment to social impact have made him a respected figure in both business and activism.

Business and LeadershipFounders PlaybookActivistWomen Who Lead
Andrew Chen's Book Recommendations

Andrew Chen's Book Recommendations

Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.

Business and LeadershipTechnology and FutureFounders Playbook
Alex Lieberman's Book Recommendations

Alex Lieberman's Book Recommendations

Alex Lieberman is the co-founder and executive chairman of Morning Brew, a media company that delivers engaging business news. Under his leadership, Morning Brew has grown to reach millions of subscribers, becoming a significant player in modern business journalism. Lieberman is also known for his insightful commentary on entrepreneurship and media trends. His work has significantly influenced the way business news is consumed by younger audiences. Beyond Morning Brew, Lieberman frequently writes and speaks about the intersection of media and technology, further cementing his role as a thought leader in the industry.

Business and LeadershipMedia and Pop CultureTechnology and Future
Brad Feld's Book Recommendations

Brad Feld's Book Recommendations

Brad Feld is a prominent American entrepreneur, venture capitalist, and author known for his influential work in the startup ecosystem. Co-founder of the Foundry Group, he has played a pivotal role in funding and mentoring early-stage technology companies. Feld is also a key figure behind the Techstars accelerator program, which has helped launch numerous successful startups. As an author, he has penned several essential books on entrepreneurship and venture capital, including "Venture Deals" and "Startup Communities," which provide invaluable insights for aspiring entrepreneurs and investors. His writings and active blogging have cemented his reputation as a thought leader in the tech and startup communities.

Business and LeadershipFounders Playbook
Anya Taylor-Joy's Book Recommendations

Anya Taylor-Joy's Book Recommendations

Anya Taylor-Joy is an acclaimed actress known for her captivating performances in film and television. She gained widespread recognition for her role as Beth Harmon in the critically acclaimed Netflix series "The Queen's Gambit," which earned her a Golden Globe Award for Best Actress. Taylor-Joy has also starred in notable films such as "The Witch," "Split," and "Emma," showcasing her versatility and depth as an actress. In addition to her acting career, she has been praised for her contributions to promoting diverse and complex female characters in modern storytelling. Her work continues to inspire audiences and set a high standard in the entertainment industry.

Women Who LeadPopular PicksMedia and Pop Culture
Casey Neistat's Book Recommendations

Casey Neistat's Book Recommendations

Casey Neistat is a renowned American filmmaker, vlogger, and co-founder of the multimedia company Beme, which was later acquired by CNN. He gained widespread recognition for his innovative and highly influential YouTube vlogs, which have garnered millions of subscribers and views. Neistat's storytelling prowess and creative filming techniques have earned him a Shorty Award for Best YouTube Star and several Streamy Awards. Beyond his digital presence, he has contributed to literature through essays and thought pieces on creativity and the impact of social media. Neistat's work continues to inspire a new generation of content creators and filmmakers.

Creativity and InnovationMedia and Pop Culture

"In a world that often tries to define us by our labels, it’s our passion and creativity that truly express who we are."

This Is Not a T-Shirt

By Bobby Hundreds

Frequently Asked Questions