In "Tiny Habits," B. J. Fogg reveals the powerful impact of small, incremental changes on our behavior and lives. He introduces a revolutionary framework that encourages readers to create sustainable habits by starting tiny and scaling up. Through relatable anecdotes and practical strategies, Fogg demonstrates how anyone can achieve significant transformation without overwhelming effort. Discover the secrets to lasting change and how tiny adjustments can lead to remarkable results. This book challenges you to rethink how you approach habit formation, making it both accessible and inspiring!
By B. J. Fogg
Published: 2019
"Change is not a matter of willpower; it's about finding the right tiny steps and creating an environment that nurtures growth."
The world's leading expert on habit formation shows how you can have a happier, healthier life: by starting small. Myth: Change is hard. Reality: Change can be easy if you know the simple steps of Behavior Design. Myth: It's all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible. BJ FOGG is here to change your life--and revolutionize how we think about human behavior. Based on twenty years of research and Fogg's experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you'll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures. Already the habit guru to companies around the world, Fogg brings his proven method to a global audience for the first time. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve.
B. J. Fogg is a renowned behavior scientist and author, known for his pioneering work in the field of persuasive technology and human behavior. He is best known for his acclaimed book 'Tiny Habits: The Small Changes That Change Everything', where he presents a groundbreaking framework for behavior change through simplicity and small, manageable steps. Fogg's writing is characterized by its clarity and practical insights, often blending scientific research with actionable advice. As the founder of the Behavior Design Lab at Stanford University, he has dedicated his career to understanding how technology can shape human behavior and improve lives.
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“Change is not a matter of willpower; it's about finding the right tiny steps and creating an environment that nurtures growth.”
Tiny Habits
By B. J. Fogg
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