In "Trust Me, I’m Lying," media manipulator Ryan Holiday pulls back the curtain on the dark art of modern journalism and the insidious world of online marketing. He reveals how easily the media can be exploited, turning lies into trending headlines with just a few strategic moves. With sharp wit and shocking anecdotes, Holiday illustrates the fragile line between truth and fabrication in a click-driven society. As he navigates the murky waters of deception, he challenges readers to reconsider what they consume—and who benefits from their trust. Prepare to question everything you thought you knew about news, credibility, and the power of influence!
By Ryan Holiday
Published: 2013
"Trust me, I'm lying."
The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”
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“Trust me, I'm lying.”
Trust Me, I'm Lying
By Ryan Holiday
Discover a world of knowledge through our extensive collection of book summaries.
Ryan Holiday is a prominent American author, marketer, and media strategist known for his writings on Stoicism and personal development. He gained widespread recognition for his bestselling books, including "The Obstacle Is the Way," "Ego Is the Enemy," and "The Daily Stoic," which have made Stoic philosophy accessible to a modern audience. With a background in media, he has worked with various high-profile clients and is known for his innovative approaches to marketing and brand building. In addition to his writing, Holiday serves as the founder of the creative agency Brass Check, where he helps authors and brands develop their stories. An engaging speaker and thought leader, he continues to inspire individuals to embrace resilience and self-improvement through his insights and teachings.
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