In 'Type on Screen,' Ellen Lupton explores the vibrant world of typography in the digital age, revealing how type shapes our visual culture and communication. With a keen eye for design, she uncovers the dynamics between text, screen, and viewer, making the complex art of typography accessible to all. Through engaging examples and insightful commentary, Lupton challenges readers to rethink the role of type in their everyday lives. This book is not just a guide for graphic designers—it's an invitation for anyone to appreciate the beauty and functionality of words on a screen. Discover how the elegance of letterforms can influence perception and impact in ways you never imagined!
By Ellen Lupton, Maryland Institute College of Art
Published: 2014
"Type is the voice of the written word, a bridge between thought and communication, where every letter carries intent and meaning."
The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.
Ellen Lupton is a celebrated designer, educated at the Maryland Institute College of Art, where she also serves as the director of the Graphic Design MFA program. An influential figure in the field of visual communication, she is renowned for her contributions to design theory and critical writing. Lupton is the author of several notable books, including "Thinking with Type," a foundational text on typography, and "Graphic Design: The New Basics," which explores design principles through a contemporary lens. Her writing is characterized by its clarity and accessibility, making complex design concepts understandable to both professionals and novices alike. Through her work, Lupton advocates for the importance of design in everyday life, inspiring a generation of designers.
The Maryland Institute College of Art (MICA) is a premier institution for art and design education located in Baltimore, Maryland. Known for its innovative programs and commitment to creative exploration, MICA has produced a remarkable roster of artists and writers. The college’s notable works include a wide array of student and faculty exhibitions, publications, and collaborative projects that reflect contemporary trends in the art world. MICA's writing style is characterized by an emphasis on creative expression, critical thinking, and the exploration of the human experience through various mediums.
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In 'Inevitable Revolutions', Walter LaFeber delves into the history of U.S. involvement in Central America, revealing the complex interplay between ideologies and national interests. With eloquent storytelling, LaFeber highlights the economic and political forces that led to revolutions, casting a revealing light on America's role as both a supporter and suppressor of democracy. The book challenges readers to reconsider the narrative of American exceptionalism, raising questions about accountability and the consequences of intervention. Through case studies of specific nations, LaFeber illustrates the paradox of U.S. foreign policy—intentions versus outcomes. This thought-provoking work leaves readers pondering the true cost of 'freedom' as seen through the lens of American influence.
In 'The New Typography', Jan Tschichold revolutionizes the art of communication through design, offering bold principles that challenge traditional norms. He advocates for the use of asymmetry, innovative layouts, and a focus on readability, setting the stage for modern graphic design. This seminal work reflects the energy of the early 20th-century movement toward functional aesthetics. Tschichold's insights not only shaped typography but also influenced the broader realms of visual culture and media. Discover how this iconic text continues to inspire designers and thinkers in today's digital age!
In 'Better Web Typography for a Better Web,' Matej Latin unveils the transformative power of typography in web design. He delves into the principles of effective type, demonstrating how thoughtful choices can enhance user experience and engagement. The book is packed with practical tips and real-world examples to help designers craft visually stunning and readable websites. Latin's insights challenge conventional norms, urging readers to rethink their approach to typography. This essential guide equips both aspiring and seasoned designers with the tools to elevate their craft and create a more beautiful web.
In 'Shaping Text', Jan Middendorp explores the intricate relationship between typography and communication. He unveils the historical evolution of typefaces and their impact on our understanding of text. Through insightful analysis and stunning visual examples, Middendorp reveals how design choices shape the way we perceive words. This book challenges readers to consider not just what we read, but how it's presented. Join Middendorp on a journey that transforms the mundane act of reading into a rich sensory experience.
In 'Going Offline', Jeremy Keith and Aaron Gustafson explore the digital world's grip on our lives and the compelling case for unplugging. Through a captivating blend of personal anecdotes and insightful analysis, they challenge readers to reconsider their online habits. The authors offer practical advice and innovative strategies to help individuals reclaim their time and mental space. With a witty tone and thought-provoking arguments, this book serves as a wake-up call for anyone feeling overwhelmed by constant connectivity. Discover the liberating power of going offline and reconnecting with the world around you!
In 'Typography Essentials Revised and Updated', Ina Saltz unveils the fundamental principles of typography that every designer should master. With rich illustrations and practical examples, she guides readers through the art and craft of type, making complex concepts accessible and engaging. Discover how type choices influence communication and the emotional impact of design. This revised edition includes the latest trends and technologies shaping the typographic landscape today. Whether you're a novice or a seasoned pro, this book will inspire you to see type in a whole new light!
Delve into the fascinating world of typography with 'The Designer's Dictionary of Type' by Sean Adams. This comprehensive guide unravels the intricacies of typefaces, revealing their unique personalities and historical contexts. Each entry offers insights that inspire creativity and enhance design skills, making it an essential reference for both novice and seasoned designers. With stunning visual examples, the book encourages a deeper appreciation for the art and science of type. Discover how the right type can transform your work and captivate your audience!
'The Evolution of Type' by Tony Seddon takes readers on a captivating journey through the history and development of typography. Delve into the transformation of typefaces from ancient inscriptions to modern digital fonts, revealing the intricate relationship between technology and design. Seddon artfully illustrates how cultural shifts and artistic movements have influenced type development, creating a visual narrative that enchants both designers and history enthusiasts alike. With rich illustrations and engaging anecdotes, this book invites you to appreciate letters not just as tools for communication, but as dynamic art forms. Discover how type influences our daily lives in ways you’ve never considered, and why every letter tells a story.
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“Type is the voice of the written word, a bridge between thought and communication, where every letter carries intent and meaning.”
Type on Screen
By Ellen Lupton, Maryland Institute College of Art
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