In 'Unsafe Thinking', Jonah Sachs challenges conventional wisdom and encourages readers to embrace risk and uncertainty as pathways to innovation. He illustrates how the most groundbreaking ideas often arise from chaotic and unpredictable environments. Through compelling examples from various industries, Sachs reveals the power of thinking outside the box and taking intellectual leaps. This provocative exploration of creativity invites us to reconsider our comfort zones and inspires us to make daring choices. Are you ready to unlock your potential by diving into the realm of unsafe thinking?
By Jonah Sachs
Published: 2018
""To think dangerously is to embrace the unknown, to challenge the status quo, and to ignite the sparks of innovation that can lead us to a brighter future.""
A Financial Times Book of the Month "An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose." --Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg "Unsafe Thinking delivers an array of fresh insights on creativity, motivation, and staying in 'flow.' Packed with powerful case studies, it will propel you out of your rut and onto a path of better, sharper thinking."--Daniel H. Pink, author of When and To Sell Is Human How can you challenge and change yourself when you need it most? We're creatures of habit, programmed by evolution to favor the safe and familiar, especially when the stakes are high. This bias no longer serves us in a world of constant change. In fact, today, safe thinking has become extremely dangerous. Through stories of trailblazers in business, health, education and activism, and leveraging decades of research into creativity and performance, Jonah Sachs reveals a path to higher performance and creativity for anyone ready to step out of their comfort zone. He introduces troublemakers willing to challenge corporate culture like the executive who convinced CVS to drop its multibillion-dollar tobacco business. She now leads the pharmacy giant. Readers will get firsthand accounts of breaking from the status quo from a Nobel prize winning doctor who nearly got himself thrown out medicine, a two-time NBA championship coach who brought joy back to his team by tuning down the focus on competition, a CEO who rebuilt her reputation and life from the ashes from one of the biggest flops in internet history and a Colombian mayor who started an incredibly successful career of political reform by mooning an angry crowd. Unsafe Thinking is full of counter-intuitive insights that will challenge you to rethink how you work. You'll learn: Why your area of deep expertise is often where you'll find your biggest blind spots Why anxiety can be fuel for creativity When to trust intuition and when to challenge it How collaborating only with those that share your values stunts your creativity How to build an organization that embraces intelligent risk. An inspiring and accessible read, Unsafe Thinking has the power to change both the way you approach your work and your life.
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“"To think dangerously is to embrace the unknown, to challenge the status quo, and to ignite the sparks of innovation that can lead us to a brighter future."”
Unsafe Thinking
By Jonah Sachs
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Jonah Sachs is a renowned author, entrepreneur, and public speaker, known for his thought-provoking insights on storytelling, marketing, and social change. He is the author of the critically acclaimed book "Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future," which explores the power of narrative in shaping culture and influencing decisions. Sachs is also recognized for co-founding the media company Free Range Studios, which has produced award-winning campaigns that combine compelling storytelling with social impact. With a distinctive writing style that blends engaging prose with deep analytical insights, Sachs encourages readers to rethink the narratives that shape their world.
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