In 'Why We Do What We Do,' Edward L. Deci and Richard Flaste unravel the complex forces behind human motivation. The authors challenge conventional wisdom by distinguishing between intrinsic and extrinsic motivation, revealing how our understanding of these drivers can transform how we approach everything from education to workplace dynamics. Through compelling anecdotes and groundbreaking research, they illustrate how fostering a sense of autonomy can lead to greater engagement and satisfaction. This thought-provoking exploration prompts readers to reconsider their own motivations and those of the people around them. Are you ready to unlock the mysteries of what truly drives you?
By Edward L. Deci, Richard Flaste
Published: 1996
"The most powerful motivator is the desire to be self-directed."
What motivates us as students, employees, and individuals? If you reward your children for doing their homework, they will usually respond by getting it done. But is this the most effective method of motivation? No, says psychologist Edward L. Deci, who challenges traditional thinking and shows that this method actually works against performance. The best way to motivate people—at school, at work, or at home—is to support their sense of autonomy. Explaining the reasons why a task is important and then allowing as much personal freedom as possible in carrying out the task will stimulate interest and commitment, and is a much more effective approach than the standard system of reward and punishment. We are all inherently interested in the world, argues Deci, so why not nurture that interest in each other? Instead of asking, "How can I motivate people?" we should be asking, "How can I create the conditions within which people will motivate themselves?" "An insightful and provocative meditation on how people can become more genuinely engaged and succesful in pursuing their goals." —Publisher's Weekly
Edward L. Deci is a renowned psychologist and professor, known for his influential contributions to the field of motivation and human behavior. He is best recognized for his co-development of Self-Determination Theory, which emphasizes the importance of autonomy and intrinsic motivation in fostering human well-being. His notable works include 'Intrinsic Motivation and Self-Determination in Human Behavior' and 'Why We Do What We Do: Understanding Self-Motivation'. Deci's writing style is characterized by a clear, analytical approach that effectively communicates complex psychological concepts to both academic and general audiences. His research has significantly impacted education, organizational behavior, and health psychology.
Richard Flaste is a distinguished author known for his insightful explorations of human experience and resilience. His notable works include 'The Other Side of Sorrow,' a poignant reflection on loss and recovery, and 'In the Shadow of the Past,' which intricately weaves personal narratives with historical context. Flaste’s writing style is characterized by its lyrical prose and deep emotional resonance, often drawing readers into a contemplative journey. With a background in psychology, he masterfully combines narrative and insight, engaging a diverse audience while addressing universal themes of identity and belonging.
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“The most powerful motivator is the desire to be self-directed.”
Why We Do What We Do
By Edward L. Deci, Richard Flaste
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