Why We Do What We Do Book Summary

In 'Why We Do What We Do,' Edward L. Deci and Richard Flaste unravel the complex forces behind human motivation. The authors challenge conventional wisdom by distinguishing between intrinsic and extrinsic motivation, revealing how our understanding of these drivers can transform how we approach everything from education to workplace dynamics. Through compelling anecdotes and groundbreaking research, they illustrate how fostering a sense of autonomy can lead to greater engagement and satisfaction. This thought-provoking exploration prompts readers to reconsider their own motivations and those of the people around them. Are you ready to unlock the mysteries of what truly drives you?

By Edward L. Deci, Richard Flaste

Published: 1996

"The most powerful motivator is the desire to be self-directed."

Book Review of Why We Do What We Do

What motivates us as students, employees, and individuals? If you reward your children for doing their homework, they will usually respond by getting it done. But is this the most effective method of motivation? No, says psychologist Edward L. Deci, who challenges traditional thinking and shows that this method actually works against performance. The best way to motivate people—at school, at work, or at home—is to support their sense of autonomy. Explaining the reasons why a task is important and then allowing as much personal freedom as possible in carrying out the task will stimulate interest and commitment, and is a much more effective approach than the standard system of reward and punishment. We are all inherently interested in the world, argues Deci, so why not nurture that interest in each other? Instead of asking, "How can I motivate people?" we should be asking, "How can I create the conditions within which people will motivate themselves?" "An insightful and provocative meditation on how people can become more genuinely engaged and succesful in pursuing their goals." —Publisher's Weekly

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The most powerful motivator is the desire to be self-directed.

Why We Do What We Do

By Edward L. Deci, Richard Flaste