Words That Work, Revised, Updated Edition Book Summary

In 'Words That Work,' Frank I. Luntz reveals the extraordinary power of language in shaping public opinion and behavior. Drawing from extensive research and real-world examples, he uncovers the secret phrases that resonate with people and inspire action. This revised edition offers fresh insights into the art of communication, emphasizing the importance of emotional connection over mere facts. Luntz shares practical strategies for crafting messages that stick, whether in politics, business, or everyday conversations. Discover how the right words can transform your message and captivate your audience.

By Frank I. Luntz

Published: 2008

""It's not what you say, but how you say it that matters.""

Words That Work, Revised, Updated EditionBook binding

Start Listening to Book Summary

0:000:00

Book Review of Words That Work, Revised, Updated Edition

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Book Overview of Words That Work, Revised, Updated Edition

About the Book Author

F

Frank I. Luntz

Frank I. Luntz is a renowned American political consultant, pollster, and author known for his expertise in language and messaging. He has authored several influential books, including "Words that Work: It's Not What You Say, It's What People Hear" and "What Americans Really Want... Really: The Truth about Our Hopes, Dreams, and Fears." Luntz's writing style is characterized by its accessibility and its focus on the power of word choice in shaping public opinion and political discourse. He is widely recognized for his ability to distill complex ideas into understandable and relatable messages that resonate with a broad audience.

Book Details

Key information about the book.

Authors
Frank I. Luntz
Published
August 2008
Publisher
Hyperion
ISBN
1401309291
Language
English
Pages
N/A
Genres
Business and EconomicsPublic SpeakingCommunication

Purchase Options

Amazon logoBuy on Amazon
BookShop logoBuy via BookShop

Support local bookstores: BookShop gives a portion of each sale to independent bookshops!

Similar books you might like →

How to Talk So Kids Will Listen & Listen So Kids Will TalkBook binding

How to Talk So Kids Will Listen & Listen So Kids Will Talk Book Summary

In "How to Talk So Kids Will Listen & Listen So Kids Will Talk," Adele Faber and Elaine Mazlish share transformative communication techniques that foster understanding between parents and children. Through relatable scenarios and practical strategies, the authors empower caregivers to navigate the challenges of raising strong and independent children. Discover how to express yourself without escalating conflicts, and learn the art of active listening that makes children feel heard and respected. This timeless guide reveals the keys to building a cooperative and harmonious relationship with your kids. Unlock the secrets to effective communication and watch your family dynamic flourish!

How to Talk So Kids Will Listen & Listen So Kids Will Talk
Adele Faber, Elaine Mazlish
Radical Candor: Be a Kick-Ass Boss Without Losing Your HumanityBook binding

Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity Book Summary

In "Radical Candor," Kim Scott reveals the transformative power of honest communication in the workplace. Blending empathy with directness, she challenges leaders to foster a culture where candor flourishes and relationships thrive. Through engaging anecdotes and practical strategies, Scott illustrates how to give feedback that inspires growth rather than fear. The book invites readers to reflect on their own leadership styles and encourages a shift from avoiding difficult conversations to embracing them. Discover how mastering radical candor can not only boost team performance but also create a more fulfilling work environment for everyone involved.

Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
Kim Scott
Made to StickBook binding

Made to Stick Book Summary

In 'Made to Stick', Chip and Dan Heath unveil the secret ingredients that make ideas unforgettable. They explore the compelling concepts behind sticky ideas, shedding light on why some messages resonate while others fade away. Packed with real-world examples, the Heath brothers offer practical advice for crafting ideas that capture attention and spark interest. From the simplicity of a powerful message to the emotional connections that engage audiences, this book is a masterclass in communication. Discover how to make your ideas stick and transform the way you share your thoughts with the world.

Made to Stick
Chip Heath, Dan Heath
How to Talk So Teens Will Listen and Listen So Teens Will TalkBook binding

How to Talk So Teens Will Listen and Listen So Teens Will Talk Book Summary

In "How to Talk So Teens Will Listen and Listen So Teens Will Talk," communication experts Adele Faber and Elaine Mazlish unveil essential strategies for bridging the generational divide. This transformative guide offers practical tools that empower parents to foster open dialogue, encouraging teens to express themselves honestly. Through relatable anecdotes and engaging techniques, readers discover how to navigate difficult conversations without conflict. The book emphasizes empathy and respect, reshaping interactions to strengthen trust and understanding. Unlock the secrets to connecting with your teen—your journey to better communication starts here!

How to Talk So Teens Will Listen and Listen So Teens Will Talk
Adele Faber, Elaine Mazlish
Radical CandorBook binding

Radical Candor Book Summary

'Radical Candor' by Kim Scott is a transformative guide to effective leadership that champions the power of honest feedback. With a blend of personal anecdotes and practical advice, Scott shifts the paradigm from vague praise and criticism to a culture of open communication. She introduces the concept of 'caring personally while challenging directly,' empowering managers to build stronger, more empathetic teams. Can balancing kindness with accountability really transform workplace dynamics? Dive into Scott's approach and discover how to foster an environment of trust and growth.

Radical Candor
Kim Scott
Nonviolent CommunicationBook binding

Nonviolent Communication Book Summary

In 'Nonviolent Communication,' Marshall B. Rosenberg unveils a transformative approach to communication that fosters empathy and connection. He illustrates how breaking down barriers in dialogue can lead to understanding and compassion, rather than conflict. This book guides readers to express their needs authentically and listen deeply to others, cultivating healthier relationships. With real-life examples and practical strategies, Rosenberg's teachings empower individuals to navigate challenging conversations with grace. Discover the power of words to heal and unite in this enlightening exploration of human connection.

Nonviolent Communication
Marshall B. Rosenberg
Just My TypeBook binding

Just My Type Book Summary

In 'Just My Type', Simon Garfield explores the fascinating world of typography and its profound impact on our daily lives. From the iconic fonts that define culture to the hidden messages conveyed through typeface choices, Garfield uncovers the artistry and science behind each letter. Readers are taken on a journey through history, tracing the evolution of fonts and their creators, igniting a newfound appreciation for the words we often overlook. With humor and insight, the book invites us to rethink the way we view text and design. Prepare to look at the printed word in an entirely new light!

Just My Type
Simon Garfield
The Halo EffectBook binding

The Halo Effect Book Summary

In 'The Halo Effect', Phil Rosenzweig challenges the myths surrounding business success and how perceptions can skew reality. He argues that the admiration for successful companies often blinds us to their flaws, creating a 'halo effect' that distorts our understanding of what truly drives performance. With insightful case studies and rigorous analysis, Rosenzweig exposes the pitfalls of relying on anecdotal evidence and the allure of hindsight. Dive into this thought-provoking exploration and discover how to break free from these cognitive biases. Prepare to rethink what you thought you knew about success in the corporate world!

The Halo Effect
Phil Rosenzweig

Showing 8 of 29 similar books

Take your reading experience to the next level

Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.

Download on the App Store

Similar Book Recommendations →

Jan Losert's Book Recommendations

Jan Losert's Book Recommendations

Jan Losert is a visionary author and digital design expert, renowned for his contributions to the intersection of technology and creativity. His most significant work includes co-authoring "Design Systems Handbook," which has become a seminal guide for creating cohesive and efficient design frameworks. Losert's expertise extends to his role as a speaker and educator, where he passionately shares his insights on user experience and interface design. In addition to his literary achievements, he co-founded several successful startups, leveraging his deep understanding of design to drive innovation. His work continues to influence and inspire both emerging and established designers worldwide.

Creativity and InnovationTechnology and Future
Jake Knapp's Book Recommendations

Jake Knapp's Book Recommendations

Jake Knapp is an author, designer, and creator of the Design Sprint process, a five-day method for solving complex problems and testing new ideas through prototyping. Knapp developed the Sprint process while working at Google Ventures, where it was used to help startups rapidly iterate and improve their products. He later co-authored the book Sprint, which has become a go-to resource for teams looking to streamline their creative processes and get better results in less time. Knapp's work focuses on productivity, creativity, and collaboration, with a particular emphasis on helping people do more meaningful work in shorter timeframes. His innovative approach to problem-solving has been adopted by companies worldwide, from small startups to large enterprises. In addition to his work on Sprints, Knapp is also a speaker and consultant, helping teams and organizations implement better practices for innovation and productivity. His work emphasizes the importance of focus, experimentation, and rapid feedback in driving success.

ProductivityCreativity and InnovationBusiness and Leadership
Drew Houston's Book Recommendations

Drew Houston's Book Recommendations

Drew Houston is an accomplished American entrepreneur best known for co-founding Dropbox, a widely-used cloud storage service, in 2007. As the CEO, he has led the company to serve millions of users worldwide and become a key player in the tech industry. Although not primarily known for literature, Houston has shared his entrepreneurial insights and experiences through various interviews and public speaking engagements, offering valuable lessons to aspiring business leaders. His work has significantly influenced the way people and organizations manage and share digital content. Houston's innovative vision continues to shape the future of cloud computing and digital collaboration.

Business and LeadershipTechnology and FutureSuccess Stories and Life Lessons
Austin Rief's Book Recommendations

Austin Rief's Book Recommendations

Austin Rief is a prominent entrepreneur and writer, best known as the co-founder and COO of Morning Brew, a leading business newsletter that simplifies news for modern professionals. Under his leadership, Morning Brew grew its subscriber base to millions, becoming a staple in the daily routines of business enthusiasts. Rief's innovative approach to media and content delivery has earned him recognition in the entrepreneurial community. He frequently shares insights on business growth and digital media through various platforms. His contributions have significantly influenced how business news is consumed by younger audiences.

Business and LeadershipSuccess Stories and Life LessonsMedia and Pop Culture
Andrew Wilkinson's Book Recommendations

Andrew Wilkinson's Book Recommendations

Andrew Wilkinson is a distinguished author and entrepreneur, best known for his insightful business writings and contributions to the tech industry. He co-founded MetaLab, a prominent design agency that has shaped the user experience of major platforms like Slack and Coinbase. Wilkinson's entrepreneurial journey and his publications provide valuable perspectives on startup culture, innovation, and leadership. His writing, often featured in leading business magazines and his personal blog, has garnered a wide readership for its practical advice and engaging storytelling. Andrew continues to influence both literature and the business world with his unique blend of creativity and strategic thinking.

Business and LeadershipInspiring ReadsCreativity and Innovation
Alfred Lin's Book Recommendations

Alfred Lin's Book Recommendations

Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.

Business and LeadershipInspiring ReadsSuccess Stories and Life Lessons
Brian Armstrong's Book Recommendations

Brian Armstrong's Book Recommendations

Brian Armstrong is a renowned entrepreneur and author best known for co-founding and leading Coinbase, a major cryptocurrency exchange. His literary contributions include insightful writings on the future of digital currencies and blockchain technology. Armstrong's work has been pivotal in demystifying complex financial systems for a broader audience. Beyond his business acumen, his thought leadership in publications and public speaking engagements has cemented his status as a key voice in the fintech revolution. His dedication to innovation continues to influence the trajectory of global financial systems.

Business and LeadershipTechnology and FutureMoney Matters
Alex Hormozi's Book Recommendations

Alex Hormozi's Book Recommendations

Alex Hormozi is a celebrated entrepreneur, author, and founder of Acquisition.com, a company dedicated to helping businesses scale efficiently. He gained prominence with his best-selling book "Gym Launch Secrets," which provides a blueprint for fitness entrepreneurs to grow their businesses. Hormozi is also known for "The Million Dollar Offers" book, where he shares strategies on creating irresistible offers that drive sales. His work has significantly impacted the business community, providing practical insights and actionable advice for entrepreneurs. Through his books and business ventures, Hormozi continues to inspire and guide countless individuals on their journey to success.

Business and LeadershipSuccess Stories and Life Lessons

Showing 8 of 10 related collections

"It's not what you say, but how you say it that matters."

Words That Work, Revised, Updated Edition

By Frank I. Luntz

Frequently Asked Questions