In 'Words That Work,' Frank I. Luntz reveals the extraordinary power of language in shaping public opinion and behavior. Drawing from extensive research and real-world examples, he uncovers the secret phrases that resonate with people and inspire action. This revised edition offers fresh insights into the art of communication, emphasizing the importance of emotional connection over mere facts. Luntz shares practical strategies for crafting messages that stick, whether in politics, business, or everyday conversations. Discover how the right words can transform your message and captivate your audience.
By Frank I. Luntz
Published: 2008
""It's not what you say, but how you say it that matters.""
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Showing 8 of 28 similar books
Aaron Levie is the co-founder and CEO of Box, a cloud content management platform that revolutionized how businesses manage and collaborate on content. He launched Box in 2005 while still a college student, and the company rapidly grew into a leader in the cloud storage industry. Levie is known for his innovative, forward-thinking approach to enterprise software and for pushing the boundaries of digital transformation. Under his leadership, Box went public in 2015 and continues to evolve with new technologies and partnerships. He is a strong advocate for cloud-first business strategies and frequently shares his insights on the future of work and the digital workplace. Levie is also a prolific speaker and writer, often discussing technology's role in the modern economy. His energetic and witty personality has made him a popular figure in Silicon Valley and beyond.
Austin Rief is a prominent entrepreneur and writer, best known as the co-founder and COO of Morning Brew, a leading business newsletter that simplifies news for modern professionals. Under his leadership, Morning Brew grew its subscriber base to millions, becoming a staple in the daily routines of business enthusiasts. Rief's innovative approach to media and content delivery has earned him recognition in the entrepreneurial community. He frequently shares insights on business growth and digital media through various platforms. His contributions have significantly influenced how business news is consumed by younger audiences.
Nat Eliason is an influential writer, entrepreneur, and educator known for his insightful work on personal growth, productivity, and digital marketing. He founded Growth Machine, a successful SEO and content marketing agency that has helped numerous companies expand their online presence. Eliason's thought-provoking articles on his blog cover a wide range of topics, from philosophy to health, attracting a large and engaged audience. Additionally, he authored "Effortless Output with Roam," a comprehensive guide on using the Roam Research tool for knowledge management. Through his diverse contributions, Eliason has established himself as a significant voice in the realms of self-improvement and digital strategy.
Andrew Wilkinson is a distinguished author and entrepreneur, best known for his insightful business writings and contributions to the tech industry. He co-founded MetaLab, a prominent design agency that has shaped the user experience of major platforms like Slack and Coinbase. Wilkinson's entrepreneurial journey and his publications provide valuable perspectives on startup culture, innovation, and leadership. His writing, often featured in leading business magazines and his personal blog, has garnered a wide readership for its practical advice and engaging storytelling. Andrew continues to influence both literature and the business world with his unique blend of creativity and strategic thinking.
Changpeng Zhao, commonly known as "CZ," is a prominent figure in the cryptocurrency world and the founder and CEO of Binance, the world's largest cryptocurrency exchange by trading volume. Although not a traditional literary figure, Zhao has significantly contributed to the understanding and proliferation of blockchain technology through numerous articles, interviews, and public speaking engagements. His insights and leadership have been instrumental in shaping modern digital finance. Zhao's journey from coding at Bloomberg to creating Binance has been documented in various publications, shedding light on the transformative potential of cryptocurrencies. Through his work, CZ continues to influence both the financial and technological landscapes globally.
Sadia Badiei is a renowned dietitian and author, best known for her influential blog, Pick Up Limes, which promotes plant-based nutrition and wellness. With a background in dietetics, she has successfully translated her expertise into accessible, science-based advice that has garnered a global following. Her YouTube channel, also named Pick Up Limes, boasts millions of subscribers who are drawn to her approachable recipes and holistic health tips. Sadia has also contributed to the field through public speaking engagements and collaborations with other health professionals. Her work emphasizes the importance of mindful eating and sustainable living, making her a significant voice in contemporary nutrition literature.
Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.
Brian Armstrong is a renowned entrepreneur and author best known for co-founding and leading Coinbase, a major cryptocurrency exchange. His literary contributions include insightful writings on the future of digital currencies and blockchain technology. Armstrong's work has been pivotal in demystifying complex financial systems for a broader audience. Beyond his business acumen, his thought leadership in publications and public speaking engagements has cemented his status as a key voice in the fintech revolution. His dedication to innovation continues to influence the trajectory of global financial systems.
Showing 8 of 11 related collections
“"It's not what you say, but how you say it that matters."”
Words That Work, Revised, Updated Edition
By Frank I. Luntz
Discover a world of knowledge through our extensive collection of book summaries.
Frank I. Luntz is a renowned American political consultant, pollster, and author known for his expertise in language and messaging. He has authored several influential books, including "Words that Work: It's Not What You Say, It's What People Hear" and "What Americans Really Want... Really: The Truth about Our Hopes, Dreams, and Fears." Luntz's writing style is characterized by its accessibility and its focus on the power of word choice in shaping public opinion and political discourse. He is widely recognized for his ability to distill complex ideas into understandable and relatable messages that resonate with a broad audience.
Key information about the book.
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "How to Talk So Kids Will Listen & Listen So Kids Will Talk," Adele Faber and Elaine Mazlish share transformative communication techniques that foster understanding between parents and children. Through relatable scenarios and practical strategies, the authors empower caregivers to navigate the challenges of raising strong and independent children. Discover how to express yourself without escalating conflicts, and learn the art of active listening that makes children feel heard and respected. This timeless guide reveals the keys to building a cooperative and harmonious relationship with your kids. Unlock the secrets to effective communication and watch your family dynamic flourish!
In "Radical Candor," Kim Scott reveals the transformative power of honest communication in the workplace. Blending empathy with directness, she challenges leaders to foster a culture where candor flourishes and relationships thrive. Through engaging anecdotes and practical strategies, Scott illustrates how to give feedback that inspires growth rather than fear. The book invites readers to reflect on their own leadership styles and encourages a shift from avoiding difficult conversations to embracing them. Discover how mastering radical candor can not only boost team performance but also create a more fulfilling work environment for everyone involved.
In 'Made to Stick', Chip and Dan Heath unveil the secret ingredients that make ideas unforgettable. They explore the compelling concepts behind sticky ideas, shedding light on why some messages resonate while others fade away. Packed with real-world examples, the Heath brothers offer practical advice for crafting ideas that capture attention and spark interest. From the simplicity of a powerful message to the emotional connections that engage audiences, this book is a masterclass in communication. Discover how to make your ideas stick and transform the way you share your thoughts with the world.
In "How to Talk So Teens Will Listen and Listen So Teens Will Talk," communication experts Adele Faber and Elaine Mazlish unveil essential strategies for bridging the generational divide. This transformative guide offers practical tools that empower parents to foster open dialogue, encouraging teens to express themselves honestly. Through relatable anecdotes and engaging techniques, readers discover how to navigate difficult conversations without conflict. The book emphasizes empathy and respect, reshaping interactions to strengthen trust and understanding. Unlock the secrets to connecting with your teen—your journey to better communication starts here!
In 'Here Comes Everybody', Clay Shirky explores the revolutionary impact of the internet on group formation and social collaboration. He illustrates how digital tools empower individuals to connect, organize, and mobilize like never before, reshaping the fabric of society. Through captivating examples, Shirky highlights the shift from traditional communication to a new paradigm of collective action. As ordinary people harness the power of the web, the line between creators and consumers blurs, leading to unprecedented possibilities and challenges. Dive into this thought-provoking journey to discover how the digital age transforms our interactions and our world.
In 'The Art of Thinking Clearly,' Rolf Dobelli unravels the cognitive biases and logical fallacies that cloud our judgment and decision-making. Through engaging anecdotes and thought-provoking insights, he illuminates the ways our minds can mislead us. Each chapter reveals a different psychological trap, encouraging readers to recognize and overcome their flawed thinking patterns. This compelling guide challenges you to rethink your approach to life, work, and relationships. Prepare to unlock the secrets of clearer thinking and make wiser choices!
In 'Nonviolent Communication,' Marshall B. Rosenberg unveils a transformative approach to communication that fosters empathy and connection. He illustrates how breaking down barriers in dialogue can lead to understanding and compassion, rather than conflict. This book guides readers to express their needs authentically and listen deeply to others, cultivating healthier relationships. With real-life examples and practical strategies, Rosenberg's teachings empower individuals to navigate challenging conversations with grace. Discover the power of words to heal and unite in this enlightening exploration of human connection.
In 'The Great Transformation,' Karl Polanyi explores the radical shifts in economic and social structures that shaped modern society during the Industrial Revolution. He argues that the rise of the market economy led to profound disruptions in community life and environmental balance. Polanyi challenges the notion of self-regulating markets, revealing the hidden social costs of laissez-faire capitalism. Through historical examples, he illustrates the tension between economy and society, emphasizing the need for protective measures. This thought-provoking work invites readers to reconsider the relationship between markets and social welfare in contemporary life.
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
