In 'Words That Work,' Frank I. Luntz reveals the extraordinary power of language in shaping public opinion and behavior. Drawing from extensive research and real-world examples, he uncovers the secret phrases that resonate with people and inspire action. This revised edition offers fresh insights into the art of communication, emphasizing the importance of emotional connection over mere facts. Luntz shares practical strategies for crafting messages that stick, whether in politics, business, or everyday conversations. Discover how the right words can transform your message and captivate your audience.
By Frank I. Luntz
Published: 2008
""It's not what you say, but how you say it that matters.""
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Frank I. Luntz is a renowned American political consultant, pollster, and author known for his expertise in language and messaging. He has authored several influential books, including "Words that Work: It's Not What You Say, It's What People Hear" and "What Americans Really Want... Really: The Truth about Our Hopes, Dreams, and Fears." Luntz's writing style is characterized by its accessibility and its focus on the power of word choice in shaping public opinion and political discourse. He is widely recognized for his ability to distill complex ideas into understandable and relatable messages that resonate with a broad audience.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "How to Talk So Kids Will Listen & Listen So Kids Will Talk," Adele Faber and Elaine Mazlish share transformative communication techniques that foster understanding between parents and children. Through relatable scenarios and practical strategies, the authors empower caregivers to navigate the challenges of raising strong and independent children. Discover how to express yourself without escalating conflicts, and learn the art of active listening that makes children feel heard and respected. This timeless guide reveals the keys to building a cooperative and harmonious relationship with your kids. Unlock the secrets to effective communication and watch your family dynamic flourish!
In "Radical Candor," Kim Scott reveals the transformative power of honest communication in the workplace. Blending empathy with directness, she challenges leaders to foster a culture where candor flourishes and relationships thrive. Through engaging anecdotes and practical strategies, Scott illustrates how to give feedback that inspires growth rather than fear. The book invites readers to reflect on their own leadership styles and encourages a shift from avoiding difficult conversations to embracing them. Discover how mastering radical candor can not only boost team performance but also create a more fulfilling work environment for everyone involved.
In 'Made to Stick', Chip and Dan Heath unveil the secret ingredients that make ideas unforgettable. They explore the compelling concepts behind sticky ideas, shedding light on why some messages resonate while others fade away. Packed with real-world examples, the Heath brothers offer practical advice for crafting ideas that capture attention and spark interest. From the simplicity of a powerful message to the emotional connections that engage audiences, this book is a masterclass in communication. Discover how to make your ideas stick and transform the way you share your thoughts with the world.
In 'Don't Shoot the Dog,' Karen Pryor unveils the captivating principles of animal training that can be applied to everyday human interactions. With humor and insight, she demonstrates how positive reinforcement can transform behavior without resorting to punishment. This book prompts readers to reconsider their approaches to communication, learning, and motivation. Pryor's engaging anecdotes make complex psychological concepts accessible and relatable. Whether you're a pet owner or simply interested in human behavior, this book offers profound lessons that challenge conventional wisdom.
In 'Nonviolent Communication,' Marshall B. Rosenberg unveils a transformative approach to communication that fosters empathy and connection. He illustrates how breaking down barriers in dialogue can lead to understanding and compassion, rather than conflict. This book guides readers to express their needs authentically and listen deeply to others, cultivating healthier relationships. With real-life examples and practical strategies, Rosenberg's teachings empower individuals to navigate challenging conversations with grace. Discover the power of words to heal and unite in this enlightening exploration of human connection.
In 'On Writing Well,' William Zinsser shares timeless wisdom on the art and craft of writing with clarity and style. This 30th Anniversary Edition updates his essential advice for modern readers while retaining the original's insightful principles. Zinsser emphasizes simplicity, brevity, and the importance of voice, encouraging writers to express themselves authentically. Packed with practical tips and engaging anecdotes, this book is a treasure trove for anyone looking to improve their writing skills. Dive into Zinsser's world to unlock the secrets of effective communication and discover your unique writing voice!
In 'Confessions of an Advertising Man,' legendary ad executive David Ogilvy opens the curtain on the world of advertising with sharp wit and uncompromising honesty. He reveals the secrets behind his successful campaigns, offering timeless insights into creativity, consumer behavior, and market strategy. With anecdotes from his illustrious career, Ogilvy illustrates the art and science of persuasive communication. The book serves as both a memoir and a masterclass, enticing readers to rethink their understanding of advertising. Dive into his confessions and discover how he transformed the industry and why his principles remain relevant today.
In 'The Five Dysfunctions of a Team', Patrick M. Lencioni unveils the hidden challenges that impede team effectiveness. Through a compelling fable, he reveals how vulnerability, trust, and commitment are essential for overcoming these dysfunctions. The story follows a new CEO as she uncovers the obstacles hindering her team's success and works to foster an environment of collaboration. As each dysfunction is addressed, the team discovers the transformative power of open communication and accountability. Will they conquer their challenges and achieve greatness, or remain trapped in mediocrity?
Showing 8 of 30 similar books

Jan Losert is a visionary author and digital design expert, renowned for his contributions to the intersection of technology and creativity. His most significant work includes co-authoring "Design Systems Handbook," which has become a seminal guide for creating cohesive and efficient design frameworks. Losert's expertise extends to his role as a speaker and educator, where he passionately shares his insights on user experience and interface design. In addition to his literary achievements, he co-founded several successful startups, leveraging his deep understanding of design to drive innovation. His work continues to influence and inspire both emerging and established designers worldwide.

Drew Houston is an accomplished American entrepreneur best known for co-founding Dropbox, a widely-used cloud storage service, in 2007. As the CEO, he has led the company to serve millions of users worldwide and become a key player in the tech industry. Although not primarily known for literature, Houston has shared his entrepreneurial insights and experiences through various interviews and public speaking engagements, offering valuable lessons to aspiring business leaders. His work has significantly influenced the way people and organizations manage and share digital content. Houston's innovative vision continues to shape the future of cloud computing and digital collaboration.

Austin Rief is a prominent entrepreneur and writer, best known as the co-founder and COO of Morning Brew, a leading business newsletter that simplifies news for modern professionals. Under his leadership, Morning Brew grew its subscriber base to millions, becoming a staple in the daily routines of business enthusiasts. Rief's innovative approach to media and content delivery has earned him recognition in the entrepreneurial community. He frequently shares insights on business growth and digital media through various platforms. His contributions have significantly influenced how business news is consumed by younger audiences.

Nat Eliason is an influential writer, entrepreneur, and educator known for his insightful work on personal growth, productivity, and digital marketing. He founded Growth Machine, a successful SEO and content marketing agency that has helped numerous companies expand their online presence. Eliason's thought-provoking articles on his blog cover a wide range of topics, from philosophy to health, attracting a large and engaged audience. Additionally, he authored "Effortless Output with Roam," a comprehensive guide on using the Roam Research tool for knowledge management. Through his diverse contributions, Eliason has established himself as a significant voice in the realms of self-improvement and digital strategy.

Andrew Wilkinson is a distinguished author and entrepreneur, best known for his insightful business writings and contributions to the tech industry. He co-founded MetaLab, a prominent design agency that has shaped the user experience of major platforms like Slack and Coinbase. Wilkinson's entrepreneurial journey and his publications provide valuable perspectives on startup culture, innovation, and leadership. His writing, often featured in leading business magazines and his personal blog, has garnered a wide readership for its practical advice and engaging storytelling. Andrew continues to influence both literature and the business world with his unique blend of creativity and strategic thinking.

Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.

Brian Armstrong is a renowned entrepreneur and author best known for co-founding and leading Coinbase, a major cryptocurrency exchange. His literary contributions include insightful writings on the future of digital currencies and blockchain technology. Armstrong's work has been pivotal in demystifying complex financial systems for a broader audience. Beyond his business acumen, his thought leadership in publications and public speaking engagements has cemented his status as a key voice in the fintech revolution. His dedication to innovation continues to influence the trajectory of global financial systems.

Sheryl Sandberg is the COO of Meta (formerly Facebook) and the author of the bestselling book Lean In, which encourages women to pursue leadership roles and create gender equality in the workplace. She is a prominent advocate for women’s rights, particularly in corporate environments, and has launched initiatives to support women’s empowerment globally. Sheryl’s leadership at Facebook helped the company grow into one of the world’s largest social media platforms. She is also the founder of LeanIn.Org, a nonprofit dedicated to empowering women.
Showing 8 of 11 related collections
“"It's not what you say, but how you say it that matters."”
Words That Work, Revised, Updated Edition
By Frank I. Luntz
Discover a world of knowledge through our extensive collection of book summaries.