In 'Words That Work,' Frank I. Luntz reveals the extraordinary power of language in shaping public opinion and behavior. Drawing from extensive research and real-world examples, he uncovers the secret phrases that resonate with people and inspire action. This revised edition offers fresh insights into the art of communication, emphasizing the importance of emotional connection over mere facts. Luntz shares practical strategies for crafting messages that stick, whether in politics, business, or everyday conversations. Discover how the right words can transform your message and captivate your audience.
By Frank I. Luntz
Published: 2008
""It's not what you say, but how you say it that matters.""
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Showing 8 of 20 similar books
Kevin Rose is a notable entrepreneur and technology investor, best known for founding Digg, a pioneering social news website that significantly influenced online content sharing. Although not primarily recognized for literary contributions, Rose has impacted digital media and online culture, which are recurring themes in contemporary literature on technology. His insights and experiences have been featured in various tech journals and books, enriching discussions on innovation and digital entrepreneurship. Rose also co-hosted the popular podcast "The Random Show" with Tim Ferriss, where he shares his thoughts on technology, health, and productivity. Through his ventures and public speaking, Rose continues to inspire narratives around the digital revolution and startup culture.
Adam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.
Jan Losert is a visionary author and digital design expert, renowned for his contributions to the intersection of technology and creativity. His most significant work includes co-authoring "Design Systems Handbook," which has become a seminal guide for creating cohesive and efficient design frameworks. Losert's expertise extends to his role as a speaker and educator, where he passionately shares his insights on user experience and interface design. In addition to his literary achievements, he co-founded several successful startups, leveraging his deep understanding of design to drive innovation. His work continues to influence and inspire both emerging and established designers worldwide.
Sadia Badiei is a renowned dietitian and author, best known for her influential blog, Pick Up Limes, which promotes plant-based nutrition and wellness. With a background in dietetics, she has successfully translated her expertise into accessible, science-based advice that has garnered a global following. Her YouTube channel, also named Pick Up Limes, boasts millions of subscribers who are drawn to her approachable recipes and holistic health tips. Sadia has also contributed to the field through public speaking engagements and collaborations with other health professionals. Her work emphasizes the importance of mindful eating and sustainable living, making her a significant voice in contemporary nutrition literature.
Alex Hormozi is a celebrated entrepreneur, author, and founder of Acquisition.com, a company dedicated to helping businesses scale efficiently. He gained prominence with his best-selling book "Gym Launch Secrets," which provides a blueprint for fitness entrepreneurs to grow their businesses. Hormozi is also known for "The Million Dollar Offers" book, where he shares strategies on creating irresistible offers that drive sales. His work has significantly impacted the business community, providing practical insights and actionable advice for entrepreneurs. Through his books and business ventures, Hormozi continues to inspire and guide countless individuals on their journey to success.
Arianna Huffington is the founder of The Huffington Post and Thrive Global, a company focused on wellness and productivity. She is a bestselling author and prominent speaker on the importance of sleep and managing stress. Arianna’s work emphasizes the importance of balance between professional success and personal well-being. Her book The Sleep Revolution has inspired a global movement to prioritize rest. She is considered one of the most influential women in media and business.
Andrew Wilkinson is a distinguished author and entrepreneur, best known for his insightful business writings and contributions to the tech industry. He co-founded MetaLab, a prominent design agency that has shaped the user experience of major platforms like Slack and Coinbase. Wilkinson's entrepreneurial journey and his publications provide valuable perspectives on startup culture, innovation, and leadership. His writing, often featured in leading business magazines and his personal blog, has garnered a wide readership for its practical advice and engaging storytelling. Andrew continues to influence both literature and the business world with his unique blend of creativity and strategic thinking.
Tim Ferriss is a bestselling author, entrepreneur, and podcast host, best known for his book The 4-Hour Workweek, which advocates for designing a lifestyle of financial and personal freedom through efficiency and outsourcing. He has written several other books, including Tools of Titans and Tribe of Mentors, compiling lessons from interviews with high achievers across industries. Ferriss’s podcast, The Tim Ferriss Show, is one of the most popular in the world, where he interviews leaders and influencers about their habits, strategies, and personal development. He is known for his emphasis on productivity, health, and optimizing performance.
Showing 8 of 18 related collections
“"It's not what you say, but how you say it that matters."”
Words That Work, Revised, Updated Edition
By Frank I. Luntz
Discover a world of knowledge through our extensive collection of book summaries.
Frank I. Luntz is a renowned American political consultant, pollster, and author known for his expertise in language and messaging. He has authored several influential books, including "Words that Work: It's Not What You Say, It's What People Hear" and "What Americans Really Want... Really: The Truth about Our Hopes, Dreams, and Fears." Luntz's writing style is characterized by its accessibility and its focus on the power of word choice in shaping public opinion and political discourse. He is widely recognized for his ability to distill complex ideas into understandable and relatable messages that resonate with a broad audience.
Key information about the book.
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
In 'Steal Like an Artist,' Austin Kleon unveils the unconventional art of borrowing ideas, encouraging readers to embrace creativity by stealing from the world around them. He argues that all creativity is derived from influence, and shares ten transformative principles to unlock your creative potential. Through witty anecdotes and practical advice, Kleon inspires you to find your own voice while respecting the influences that shape you. This isn't just a book for artists; it's a manifesto for anyone seeking to break free from the confines of originality. Discover how to turn your unique experiences into a masterpiece by learning to remix and reinvent!
In 'Here Comes Everybody', Clay Shirky explores the revolutionary impact of the internet on group formation and social collaboration. He illustrates how digital tools empower individuals to connect, organize, and mobilize like never before, reshaping the fabric of society. Through captivating examples, Shirky highlights the shift from traditional communication to a new paradigm of collective action. As ordinary people harness the power of the web, the line between creators and consumers blurs, leading to unprecedented possibilities and challenges. Dive into this thought-provoking journey to discover how the digital age transforms our interactions and our world.
In 'Nonviolent Communication,' Marshall B. Rosenberg unveils a transformative approach to communication that fosters empathy and connection. He illustrates how breaking down barriers in dialogue can lead to understanding and compassion, rather than conflict. This book guides readers to express their needs authentically and listen deeply to others, cultivating healthier relationships. With real-life examples and practical strategies, Rosenberg's teachings empower individuals to navigate challenging conversations with grace. Discover the power of words to heal and unite in this enlightening exploration of human connection.
In the allegorical novella 'Animal Farm', George Orwell unveils a captivating tale of a group of farm animals who overthrow their human owner, seeking a society based on equality and freedom. As they establish their own governance, the initial hope for a utopian community quickly descends into tyranny and betrayal. The pigs, emerging as leaders, manipulate language and ideals to maintain power, leading to a stark corruption of their revolutionary ideals. This poignant narrative serves as a powerful commentary on the nature of power and the fragility of democracy. Will the animals ever achieve the freedom they fought for, or are they doomed to repeat history?
In 'The Book of Freedom', Paul Selig unveils a transformative guide to awakening and liberation. Blending mystical teachings with practical insights, he invites readers to explore their inherent power and connection to a greater reality. As Selig channels profound wisdom, you’ll discover how to break free from limiting beliefs and embrace your true self. This journey transcends the ordinary, promising profound shifts in consciousness for those willing to seek it. Are you ready to unlock the keys to your own freedom?
In 'How to Have Impossible Conversations', Peter Boghossian and James Lindsay equip readers with powerful tools to engage in difficult dialogues without succumbing to hostility or misunderstanding. The authors dissect the psychology behind communication barriers, offering innovative strategies to navigate contentious topics with confidence. From exploring the art of persuasion to understanding the importance of empathy, this book is a roadmap for transforming fraught exchanges into productive discussions. Whether debating politics, ethics, or personal beliefs, readers will discover how to foster meaningful conversations that bridge divides. Unlock the secrets to effective dialogue and learn to embrace the challenges of conversation like never before!
In 'A Dance to the Music of Time,' Anthony Powell weaves a rich tapestry of life in 20th-century England through the eyes of a series of interconnected characters. Spanning over a decade, the narrative captures the nuances of friendships, betrayals, and the relentless passage of time. As the protagonists navigate the social landscape of the upper class, they encounter love, loss, and the complexities of human nature. With its intricate plot and vivid characterizations, the novel invites readers to reflect on their own lives and relationships. Will you dance along with Powell's captivating rhythm and uncover the orchestration of fate?
In 'Essays After Eighty', Donald Hall reflects on aging with poignant honesty and sharp wit. He navigates the complexities of life, love, and loss, drawing from his rich tapestry of experiences. Through vivid storytelling, Hall not only confronts the realities of growing old but also celebrates the beauty found in everyday moments. His powerful prose invites readers to ponder their own lives and the passage of time. This collection is not just an exploration of aging; it's a profound meditation on the essence of living.
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
